* Design marketing campaigns both online & offline to improve sales
* Handle marketing agencies & vendors to develop engaging social
media content, offline creatives
* Deal with zomato, swiggy, ubereats, dineout, eazydiner, dunzo for
discounts & promotional campaigns
* Manage P&L, marketing budget
* ATL/BTL marketing like OOH, print, radio, outlet branding. SMS &
email marketing via limetray or i2e1, activities like sampling, happy
canopy
* Cross branding with Nestle & other brands, connect with corporates,
influencers
* Online review management
* Manage limetray software for addition/deletion of any item, change
billing keys during new campaigns
* Brand revamp & relaunch: part of menu trials, investor meetings,
Zeppelin: outlet design, brand logo, menu display, uniforms, Ambica:
packaging, Abhishek Khanna for product photoshoot
* Plan the entire marketing relaunch campaign