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Nupur Parashar

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Last update: 06.09.2022

Brand Manager, Marketing Manager

Graduation: Masters in Brand Management, Degree in Engineering
Hourly-/Daily rates: show
Languages: English (Native or Bilingual) | Hindi (Native or Bilingual) | Dutch (Elementary)

Attachments

Nupur_Parashar_Resume.PDF

Skills

Having a masters degree and diploma in brand management, I was always very keen to work with multiple brands and learn about their marketing as well as branding techniques. Total seven years of experience with fmcg, travel, fashion, manufacturing industries not only gave me an opportunity to learn new skills but also helped me grow in my career.  

I have previous marketing experience in companies like Ubereats, Satguru Travel Management Company Africa & more. Here, I was responsible for promotions, campaign building offline &  online (social media), ATL/BTL, Stakeholder management, content management, market research & analysis & various other marketing activities. I have also done a certificate course in digital marketing and am well versed with SEO techniques, Google AdWords, Google Analytics and other online platforms for promotions. I am fluent in English and currently learning Dutch A1 level.

Project history

05/2019 - 08/2019
Brand Manager
Bueno Foods Private Limited
* Design marketing campaigns both online & offline to improve sales
* Handle marketing agencies & vendors to develop engaging social
media content, offline creatives
* Deal with zomato, swiggy, ubereats, dineout, eazydiner, dunzo for
discounts & promotional campaigns
* Manage P&L, marketing budget
* ATL/BTL marketing like OOH, print, radio, outlet branding. SMS &
email marketing via limetray or i2e1, activities like sampling, happy
canopy
* Cross branding with Nestle & other brands, connect with corporates,
influencers
* Online review management
* Manage limetray software for addition/deletion of any item, change
billing keys during new campaigns
* Brand revamp & relaunch: part of menu trials, investor meetings,
Zeppelin: outlet design, brand logo, menu display, uniforms, Ambica:
packaging, Abhishek Khanna for product photoshoot
* Plan the entire marketing relaunch campaign

07/2015 - 02/2016
Assistant Store Manager
Tommy Hilfiger
* Complete store administration and ensure compliance with policies
and procedures
* Develop business strategies to raise our customer's pool, expand store
traffic and optimize profitability

06/2013 - 07/2015
Deputy Manager
Essar Group
* Leading a team of 19 members and handling process quality, final
quality and new product development
* Analysis of customer complaints, implementation of corrective actions
and monitoring effectiveness

04/2011 - 05/2013
Assistant Manager
Essar Group
* Data analysis using advanced excel techniques
* Estimate overall efficiency by capturing and analyzing quality
performance, productivity and utilization

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