Data Analyst
(Consumer goods and retail, 5000-10.000 employees)
Keywords
Skills
Business Intelligence
KPI Definition - Dashboard Concept & Creation - ETL - Reporting - Business Analytics - Forecasting - Tableau - QuickSight - Data Warehouse
Digital/Web Analytics
Tag Management - Reporting - KPI Definition - Consulting - Conversion Optimization - A/B Testing - Adobe Analytics - Google Analytics - Social Listening
eRetail & Campaign Reporting
Channel Reporting & Optimization - Banner Coverage & Product Listings - Web Scraper - Price Monitoring - Trends
Retail Analytics
POS Sales & Customer Behaviour - Shopper Insights - Customer Satisfaction - Stopping Power & Customer Flow
Tools
Adobe Analitics, DTM, Google Analytics, GTM, Adverity, Tableau, Quicksight, Amazon Redshift, SPSS, R, Brandwatch, Searchmetrics, Clicktale, Brightedge, NetBase, Webscraper, Talkwalker, Piwik, Adobe InDesign, JavaScript (Basics), SQL (Basics)
KPI Definition - Dashboard Concept & Creation - ETL - Reporting - Business Analytics - Forecasting - Tableau - QuickSight - Data Warehouse
Digital/Web Analytics
Tag Management - Reporting - KPI Definition - Consulting - Conversion Optimization - A/B Testing - Adobe Analytics - Google Analytics - Social Listening
eRetail & Campaign Reporting
Channel Reporting & Optimization - Banner Coverage & Product Listings - Web Scraper - Price Monitoring - Trends
Retail Analytics
POS Sales & Customer Behaviour - Shopper Insights - Customer Satisfaction - Stopping Power & Customer Flow
Tools
Adobe Analitics, DTM, Google Analytics, GTM, Adverity, Tableau, Quicksight, Amazon Redshift, SPSS, R, Brandwatch, Searchmetrics, Clicktale, Brightedge, NetBase, Webscraper, Talkwalker, Piwik, Adobe InDesign, JavaScript (Basics), SQL (Basics)
Project history
01/2022
-
Present
- Establishment of processes for analysis and interpretation
- Interpretation & Analysis of data, Derivation of recommendations for action
- Creation of product insights and reporting
- Tools: Adobe Analytics, VICO, Power BI
10/2021
-
Present
Web Analytics Consulting
(Automotive and vehicle construction, >10.000 employees)
Support in Web Analytics & Social Media Reportings • Optimization of Reportings • Concept for Web Analytics & Campaign Reportings • Tools: Adobe Analytics, Google Analytics, Power BI, Excel
11/2021
-
02/2022
BI Concept & Execution
(Automotive and vehicle construction, >10.000 employees)
Creation of Business Intelligence Concept • Definition of KPI & Use Cases • Dashboard Visualization with Google Data Studio
10/2021
-
02/2022
BI & MI Framework
(Consumer goods and retail, >10.000 employees)
- Creation of a BI & MI Framework for eCommerce
- Definition of KPI & Use Cases
- Dashboard Visualization with Power BI
08/2020
-
09/2021
Head of Analytics
Cheil Germany
(Marketing, PR and Design, 50-250 employees)
*Data Strategy & Reporting Concepts *Toolset Evaluation & Selection Team *Lead of Analytics Team
*Responsible for ETL & Data Warehouse
*Product Development
*Analytics Consulting
*Responsible for ETL & Data Warehouse
*Product Development
*Analytics Consulting
12/2018
-
07/2020
Senior Data Analyst
Cheil Germany
(50-250 employees)
* provisioning of several automized dashboards in the fields eCommerce (eStore/eRetail Market), Retail,
Campaign, Personalisation and several projects including identification of business needs, data collection &
refinement, ETL, data visualisation, reporting and presentation to stakeholders
* reference person for all inquiries concerning analytics for Cheil Germany and the client Samsung
Electronics Germany
* strategical planning and setup of processes for analytics
* development of a eretail reporting model which has been implemented for all subsidiaries
of Samsung Europe
Campaign, Personalisation and several projects including identification of business needs, data collection &
refinement, ETL, data visualisation, reporting and presentation to stakeholders
* reference person for all inquiries concerning analytics for Cheil Germany and the client Samsung
Electronics Germany
* strategical planning and setup of processes for analytics
* development of a eretail reporting model which has been implemented for all subsidiaries
of Samsung Europe
01/2017
-
11/2018
Web Analyst
MRM McCann
(50-250 employees)
* responsibility for several major reports and scorecards for executive management; central and market
support in analytics for international clients.
* reference person for all inquiries concerning analytics and reporting for several clients
* main role in the transition of the tagging architecture of an international company with Adobe Analytics.
Responsibility for the tag management of several clients with Google Tag Manager
* in-depth-training of colleagues and clients in analytics and reporting with Adobe Analytics
support in analytics for international clients.
* reference person for all inquiries concerning analytics and reporting for several clients
* main role in the transition of the tagging architecture of an international company with Adobe Analytics.
Responsibility for the tag management of several clients with Google Tag Manager
* in-depth-training of colleagues and clients in analytics and reporting with Adobe Analytics
01/2010
-
12/2016
Research fellow
Universität Trier
* Quantitative and qualitative analysis in several projects incl. planning and project management
* development of a methodology for qualitative web analysis/social listening
* training and consulting in statistical methods
* reserach in the field media & communication
* development of a methodology for qualitative web analysis/social listening
* training and consulting in statistical methods
* reserach in the field media & communication
Local Availability
Only available in these countries:
Germany
vorhanden
