Freelance Data Analyst & Analytics
Freelance
Skills
Google Analytics, Google Trends, Twitter, Instagram, Facebook, data visualisation, analytics, Adobe Analytics, Premiere, Adobe Social, After Effects, Brandwatch Consumer Research, Facebook Ads, Hootsuite, InDesign, Lightroom, Photoshop, Pulsar, QuarkXpress, Sprout Social, Sprinklr, Sysomos, Microsoft Office, Boolean, SQL, R, Excel
Project history
08/2020
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Present
Social Media Insights and Analytics. Social listening and data analytics; audience profiling, competitor benchmarking, insight reporting, customer journey mapping, audience segmentation, influencer identification, campaign analysis and performance monitoring.
02/2019
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Present
Social Insights Manager / Social Account Manager
The Marketing Store Europe, Freelance
Created over 65 market research reports storytelling with data using Brandwatch to identify trends
and social insights, WGSN, Google Analytics and Google Trends. Provided data-driven insights for
blue-chip clients such as McDonald's, O2, A adidas, BoConcept, Warner Bros. as well as F1, football
and gaming communities. I also developed organic, paid and nano influencer strategies to support
campaigns.
* Campaign management - Managed the Monopoly McDonald'sžcampaign across Twitter,
Snapchat (including Snapchat filters and lenses), Instagram and Facebook working with
creators and video production. Analysed campaign results providing recommendations and
insights for continuous optimisation and identified influencers.
* Influencer marketing - Used social listening to recommend influencers for BoConcept.
* Data-driven insights - Provided data-driven insights for the launch of the Tom and Jerry
live-action movie EMEA markets recommending influencers, creative execution and social
best practices to engage with fans - which was positively received by Warner Bros.
* Strategy- Provided data insights on O2's community, steering the strategic development of
a pitch to grow the Priority reward scheme, which won a multi-million-pound contract.
* Social listening- Out of my own curiosity and initiative, I provided insights on McDonald's
cravings during lockdown and recommended the release of the official Happy Meal® box
template, which went viral globally once released.
and social insights, WGSN, Google Analytics and Google Trends. Provided data-driven insights for
blue-chip clients such as McDonald's, O2, A adidas, BoConcept, Warner Bros. as well as F1, football
and gaming communities. I also developed organic, paid and nano influencer strategies to support
campaigns.
* Campaign management - Managed the Monopoly McDonald'sžcampaign across Twitter,
Snapchat (including Snapchat filters and lenses), Instagram and Facebook working with
creators and video production. Analysed campaign results providing recommendations and
insights for continuous optimisation and identified influencers.
* Influencer marketing - Used social listening to recommend influencers for BoConcept.
* Data-driven insights - Provided data-driven insights for the launch of the Tom and Jerry
live-action movie EMEA markets recommending influencers, creative execution and social
best practices to engage with fans - which was positively received by Warner Bros.
* Strategy- Provided data insights on O2's community, steering the strategic development of
a pitch to grow the Priority reward scheme, which won a multi-million-pound contract.
* Social listening- Out of my own curiosity and initiative, I provided insights on McDonald's
cravings during lockdown and recommended the release of the official Happy Meal® box
template, which went viral globally once released.
08/2020
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08/2020
Marketing and Communications Officer (FTC)
Northamptonshire Policežž
* Social strategyžž - Created and implemented a social media strategy, marketing plan and
Facebook Adsž. Managed the editorial calendar, which increased engagement by 200%,
taking it into Facebook's top ten most liked Police Forces in England and Wales. I built a UX
strategy for the website and managed paid social.
Facebook Adsž. Managed the editorial calendar, which increased engagement by 200%,
taking it into Facebook's top ten most liked Police Forces in England and Wales. I built a UX
strategy for the website and managed paid social.
07/2018
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12/2019
Social Media Producer (FTC)
Fremantle and Endemol Shine
Managed the editorial calendar and content creation for Channel 4, BBC and Sky One shows such
as The Island, Celebrity Hunted, MasterChef, The Heist The Apprentice and This Is My Song.
* Cross-channel strategy - Executing marketing campaigns developing content,
cross-channel strategies, editorial calendars and campaign analysis working with the video
production team to deliver content.
* Campaign optimisation - Measured the effectiveness of campaign metrics demonstrating
engagement rose by 176%, video views increased by 112% YOY on Celebrity Hunted and on
my own initiative curated Twitter Moments each week as the show trended.
as The Island, Celebrity Hunted, MasterChef, The Heist The Apprentice and This Is My Song.
* Cross-channel strategy - Executing marketing campaigns developing content,
cross-channel strategies, editorial calendars and campaign analysis working with the video
production team to deliver content.
* Campaign optimisation - Measured the effectiveness of campaign metrics demonstrating
engagement rose by 176%, video views increased by 112% YOY on Celebrity Hunted and on
my own initiative curated Twitter Moments each week as the show trended.
06/2019
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08/2019
Social Media Manager (FTC)
Oliver Marketing, Unilever
* Campaign managementž - Launched the social channels for ž Love Beauty and Planet
(žUnilever's žfirst vegan product range). Created a content series; managed the editorial
calendar; copywriting; executing content and delivered a micro influencer campaign.
(žUnilever's žfirst vegan product range). Created a content series; managed the editorial
calendar; copywriting; executing content and delivered a micro influencer campaign.
07/2015
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08/2018
Community Manager
Havas Media & E! News, NBC Universalžž
* Campaign management - žManaged cross-channel strategies, influencer strategies (working
with micro, nano, paid and organic influencers), editorial calendars, content creation and
campaigns for žNest Europež, Weetabix žEMEA, Alpen and Weetabix On the Go.
* Insights & account management -žž Monitoring brand health, campaign metrics and
competitor benchmarking for W žeetabixžand žNestžbrands and products. Creating quarterly
reports on campaigns, providing analysis, insights and recommendations on all Weetabix
cereals and drinks using social listening and market reports to optimise campaigns.
* Paid Socialž- Managed žFacebook Adsžfor žWeetabix International žin Q1
2018, reaching 16 million customers across five markets with the highest recorded
engagement; exceeding targets set by the brand.
* Community management - žWorking for the c ž elebrity news and entertainment channel E!žon
Twitter, Facebook and Instagram. This involved live-tweeting of shows, copywriting and
overseeing community engagement for shows including žThe Kardashian'sž, ž Revenge Bodyž,
WAGSž and C žitizen Rosež.žResponding to customer queries, copywriting and posting breaking
news updates from ž E! News o žn Twitter, Facebook and Instagram.
with micro, nano, paid and organic influencers), editorial calendars, content creation and
campaigns for žNest Europež, Weetabix žEMEA, Alpen and Weetabix On the Go.
* Insights & account management -žž Monitoring brand health, campaign metrics and
competitor benchmarking for W žeetabixžand žNestžbrands and products. Creating quarterly
reports on campaigns, providing analysis, insights and recommendations on all Weetabix
cereals and drinks using social listening and market reports to optimise campaigns.
* Paid Socialž- Managed žFacebook Adsžfor žWeetabix International žin Q1
2018, reaching 16 million customers across five markets with the highest recorded
engagement; exceeding targets set by the brand.
* Community management - žWorking for the c ž elebrity news and entertainment channel E!žon
Twitter, Facebook and Instagram. This involved live-tweeting of shows, copywriting and
overseeing community engagement for shows including žThe Kardashian'sž, ž Revenge Bodyž,
WAGSž and C žitizen Rosež.žResponding to customer queries, copywriting and posting breaking
news updates from ž E! News o žn Twitter, Facebook and Instagram.
03/2015
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07/2015
Freelance Copywriter
HMRC, Customer Insight & Knowledge Team
* Copywriting - Writing and designing a white paper on žHMRC'sžcustomer groups and
segments, providing insights and data visualisation for internal marketing. I was able to
demonstrate new techniques for the Customer Insights & Knowledge Team.
segments, providing insights and data visualisation for internal marketing. I was able to
demonstrate new techniques for the Customer Insights & Knowledge Team.
01/2014
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02/2015
Social Media & Marketing Manager (FTC)
Monster Worldwide
* Cross-channel strategies - Managed the editorial calendar for B2B and B2C campaigns,
websites, content development, social analytics, cross-channel strategies and campaign
analysis. Working with various partners such as King and Warner Bros. Entertainment.
* Paid social - Managed paid advertising agency and created a paid strategy for Twitter and
Facebook Ads.
websites, content development, social analytics, cross-channel strategies and campaign
analysis. Working with various partners such as King and Warner Bros. Entertainment.
* Paid social - Managed paid advertising agency and created a paid strategy for Twitter and
Facebook Ads.
02/2010
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11/2013
Marketing Executive (FTC)
Domino's Pizza Groupžž
* Campaign management - žOrganised a joint B žen & Jerry's žpromotion in partnership with
Unileverž; managed agencies to create a radio and Spotify advert and UX and digital
marketing assets for žDomino's Pizza,žwhich exceeded all sales. I also coordinated the print
production for campaigns across the UK and ROI.
* Campaign management - žI managed a promotion in ROI which generated the most sales to
date, exceeding PPC sales from the previous years; I also produced digital PPC, marketing
assets and Facebook promotions with various agencies which all exceeded their targets.
Unileverž; managed agencies to create a radio and Spotify advert and UX and digital
marketing assets for žDomino's Pizza,žwhich exceeded all sales. I also coordinated the print
production for campaigns across the UK and ROI.
* Campaign management - žI managed a promotion in ROI which generated the most sales to
date, exceeding PPC sales from the previous years; I also produced digital PPC, marketing
assets and Facebook promotions with various agencies which all exceeded their targets.
09/2010
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08/2012
Digital Marketing Coordinator
Wolseyžž
* Social & marketing strategy - Creative planning of UX and copywriting for the Wolsey
Menswear website, weekly email newsletters and affiliate banners. Managing the social
media editorial calendar, reporting key KPIs, competitor analysis and trend research.
Created an SEO strategy to increase product descriptions which increased sales by 300%.
Menswear website, weekly email newsletters and affiliate banners. Managing the social
media editorial calendar, reporting key KPIs, competitor analysis and trend research.
Created an SEO strategy to increase product descriptions which increased sales by 300%.
07/2008
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02/2010
Marketing and Communications Officer (FTC)
Leicester City Council
* Project manager - I project managed Leicester's World Cup Bid 2018, coordinating a team
of 40 people representing organisations around the city generating a bid document which
was presented to the FA at Wembley Stadium.
* Campaign management - Promoted events, festivals and museums. Managed agencies to
create ATL & BTL promotional marketing. Developed UX for customers for various
campaigns and subscriptions for web content on the Leicester City Council website.
of 40 people representing organisations around the city generating a bid document which
was presented to the FA at Wembley Stadium.
* Campaign management - Promoted events, festivals and museums. Managed agencies to
create ATL & BTL promotional marketing. Developed UX for customers for various
campaigns and subscriptions for web content on the Leicester City Council website.
10/2006
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05/2008
Communications Assistant
Balfour Beattyž-žMarketing and
* Comms and event management -Managed internal communications to over 2,500
employees; trained staff to use the intranet; steered the creative direction of the company
website and designed newsletters, leaflets and posters and internal events.
employees; trained staff to use the intranet; steered the creative direction of the company
website and designed newsletters, leaflets and posters and internal events.
Local Availability
Only available in these countries:
United Kingdom
Other
A creative problem-solver with five years of agency experience developing cross-channel campaigns, analysing trends and using data-driven strategies for entertainment, broadcast, FMCG, technology, fashion and beauty brands. Experienced in social listening and data analytics; audience
profiling, competitor benchmarking, insight reporting, customer journey mapping, audience segmentation, influencer identification, campaign analysis and performance monitoring. Also studying an MSc in Data Science & Analytics.
profiling, competitor benchmarking, insight reporting, customer journey mapping, audience segmentation, influencer identification, campaign analysis and performance monitoring. Also studying an MSc in Data Science & Analytics.
