Profileimage by Tiago DaSilva Senior E-commerce & Marketing Consultant from London

Tiago Da Silva

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Last update: 21.12.2020

Senior E-commerce & Marketing Consultant

Graduation: BA Graphic Design | IT Technologies
Hourly-/Daily rates: show
Negotiable | May vary depending on project scope
Languages: English (Full Professional) | Portuguese (Native or Bilingual) | Spanish (Limited professional)

Skills

A conscientious and professional E-commerce Manager with extensive experience in graphic design, SEO and photography, currently seeking a new position.
A highly organised and efficient individual, whose thorough and precise approach to projects has yielded excellent results. Recent achievements include the implementation of marketing and business plans across ecommerce platforms, in-house SEO strategies and winning the Draper’s Awards.
Key Skills
• Skilled in eCommerce business including, business planning, content strategy and development, promotional campaigns and other online marketing plans and implementation, website design, customer service, web analytics and web technologies.
• Proficiency on Adobe creative suite products such as Photoshop, InDesign, illustrator and knowledge of Dreamweaver
• Proficient in implementation of website launches and ERP & E-commerce systems implementation.
• Skilled in website SEO optimization and web analytics tools such as Google Analytics and Bing Webmaster
• Skilled on major ecommerce platforms, Shopify, Magento, visualsoft • Excellent communication skills, both written and verbal

Project history

09/2020 - Present
Senior E-commerce and Marketing Consultant
Alpha Sights (>10.000 employees)
Internet and Information Technology

Working closely with clients and understanding their technical and business requirements; • Providing project advice and technical consultancy to clients;
• Acting as technical Subject Matter Expert for solutions;
• Defining platform architecture blueprint and driving successful implementation;
• Providing best practices and directions for solution implementation

• Responsible for analysing a business, and designing an e-commerce plan to market it, track progress towards goals, and adjust the plan as conditions change. Expert in e-commerce platforms, search engine optimisation, social media marketing, branding, and product promotion.

• I work with founders, startups and established businesses as a truly independent e-commerce consultancy; trusted to help create, develop, manage and execute e-commerce solutions and digital marketing campaigns.


04/2018 - 12/2020
Ecommerce & Marketing Manager
Collectif Clothing (250-500 employees)
Consumer goods and retail
* Managing a team of five of graphic designers, social media, marketing and external
marketplaces

* Manage all channels across PPC, SEO, Display advertisement, affiliates, email marketing, social
media, store POS and marketplaces channels for both B2B and B2C.

* Analyse various data in order to deliver data driven strategies to deliver top performance *
Manage all online activity in relation to traffic acquisition, sales, conversion and a/b testing and
reporting.

* Generate and implement new sales and marketing initiatives to increase eCommerce sales and
profitability
* Manage site design to improve brand messaging, engage new users, and improve
conversion

* Implementation and development of new websites on Shopify and Visualsoft platforms

* Development and implementation of new e-commerce platforms and ERP & WMS
systems.

* Forming strategic relationships and partner with key industry players, agencies and vendors

* Experienced with data analytics tools and techniques to identify patterns in customer behaviour
and extract actionable and relevant information to increase results and performance.

* CRM, CRO, Web editing, newsletter optimisation, google analytics and e-commerce
management systems

06/2017 - 04/2018
Ecommerce and IT Manager
Santoro (50-250 employees)
Consumer goods and retail
* Developing and implementation of the E-commerce marketing plan for B2B and B2C websites

* Search Engine Optimisation, link building and development of web channels, achieving top
organic listings in search engines.

* Providing the CEO and Directors analytic reports of online sales and internal data sources

* Responsible for all site content, ensuring it is up to date and refreshed constantly




* Managing product catalogue online: coordinating product information, copy and imagery
with relevant teams.

* Grew organic traffic 25% through site optimisation and PR/link-building campaigns *

Managing, optimising and developing web campaigns

* Working closely with web development and technical teams

* Conducting constant analysis to inform strategy and development of SEO, PPC,
Affiliates, Display, Email, CRO

03/2010 - 04/2017
Ecommerce Manager / Head Designer
Stuartslondon.com (10-50 employees)
Consumer goods and retail
Achievements and responsibilities:

* Developed plan for new mobile site. Managed full project lifecycle: strategy, design,
development, testing, and implementation.

* Managed strategic site redesign to improve brand messaging, engage new users, and improve
conversion leading to win the Drapers awards in 2016

* Implemented a change of design, retouching / photography techniques and in-house marketing

* Grew organic traffic 60% through site optimisation and PR/link-building campaigns * Manage

SEO strategy and campaigns to grow user base and improve brand awareness * Website

optimization, SEO and meta content implementation

* Develop new and engaging content for the website and the digital channels * Built

relationships with vendors to manage all ecommerce technology partners * Established

abandoned cart email and an loyalty scheme

06/2006 - 04/2010
Recruiter consultant
Select-Vedior
Achievements and responsibilities:

* Identify suitable candidates for available roles and understand how to qualify and shortlist
candidates through interviews

* Coordinate interviews, ensuring candidates are appropriately briefed, rooms are booked and
reception is made aware of visitors

* Monitor the Recruitment inbox and answer any emails that come in

10/2003 - 05/2006
Graphic Designer
Crearte
Achievements and responsibilities:

* Developed and maintained print/web collateral, graphical standards, marketing *

Coordinated, designed and maintained both Wordpress and CSS/HTML websites

* Worked in conjunction with the Director of Communications, as well as the Director of
Development and led the creative team in creating integrated marketing

* Acted as agency liaison, managing supplemental projects and press checks *

Directed creative concepts for website and print initiatives. Identified * Developed

innovative concepts for the Lisbon council

Time and spatial flexibility

Based in UK and available to travel to any location worldwide.
Available 24/7 via email

Other

Personal statement
A conscientious and professional E-commerce Manager with extensive experience in graphic design, SEO and photography, currently seeking a new position.
A highly organised and efficient individual, whose thorough and precise approach to projects has yielded excellent results. Recent achievements include the implementation of marketing and business plans across ecommerce platforms, in-house SEO strategies and winning the Draper’s Awards.
Key Skills
• Skilled in eCommerce business including, business planning, content strategy and development, promotional campaigns and other online marketing plans and implementation, website design, customer service, web analytics and web technologies.
• Proficiency on Adobe creative suite products such as Photoshop, InDesign, illustrator and knowledge of Dreamweaver
• Proficient in implementation of website launches and ERP & E-commerce systems implementation.
• Skilled in website SEO optimization and web analytics tools such as Google Analytics and Bing Webmaster
• Skilled on major ecommerce platforms, Shopify, Magento, visualsoft • Excellent communication skills, both written and verbal
Employment History
Senior Ecommerce & Marketing Consultant, Alpha Sights

(Sept 2020 to Present)
Working closely with clients and understanding their technical and business requirements; • Providing project advice and technical consultancy to clients;
• Acting as technical Subject Matter Expert for solutions;
• Defining platform architecture blueprint and driving successful implementation;
• Providing best practices and directions for solution implementation • Responsible for analysing a business, and designing an e-commerce plan to market it, track progress towards goals, and adjust the plan as conditions change. Expert in e-commerce platforms, search engine optimisation, social media marketing, branding, and product promotion.
• I work with founders, startups and established businesses as a truly independent e-commerce consultancy; trusted to help create, develop, manage and execute e-commerce solutions and digital marketing campaigns.
Ecommerce & Marketing Manager, Collectif Clothing - London
(April 2018 to Jan 2020)
• Managing a team of five of graphic designers, social media, marketing and external marketplaces
• Manage all channels across PPC, SEO, Display advertisement, affiliates, email marketing, social media, store POS and marketplaces channels for both B2B and B2C.
• Analyse various data in order to deliver data driven strategies to deliver top performance • Manage all online activity in relation to traffic acquisition, sales, conversion and a/b testing and reporting.
• Generate and implement new sales and marketing initiatives to increase eCommerce sales and profitability
• Manage site design to improve brand messaging, engage new users, and improve
conversion
• Implementation and development of new websites on Shopify and Visualsoft platforms
• Development and implementation of new e-commerce platforms and ERP & WMS systems.
• Forming strategic relationships and partner with key industry players, agencies and vendors
• Experienced with data analytics tools and techniques to identify patterns in customer behaviour and extract actionable and relevant information to increase results and performance.
• CRM, CRO, Web editing, newsletter optimisation, google analytics and e-commerce management systems
Ecommerce Manager, Santoro - London
(June 2017 to April 2018)
• Developing and implementation of the E-commerce marketing plan for B2B and B2C websites
• Search Engine Optimisation, link building and development of web channels, achieving top organic listings in search engines.
• Providing the CEO and Directors analytic reports of online sales and internal data sources • Responsible for all site content, ensuring it is up to date and refreshed constantly • Managing product catalogue online: coordinating product information, copy and imagery with relevant teams.
• Grew organic traffic 25% through site optimisation and PR/link-building campaigns •
Managing, optimising and developing web campaigns
• Working closely with web development and technical teams
• Conducting constant analysis to inform strategy and development of SEO, PPC, Affiliates, Display, Email, CRO
Ecommerce Manager / Head Designer, Stuartslondon.com - London
(March 2010 – April 2017) Achievements and responsibilities:
• Developed plan for new mobile site. Managed full project lifecycle: strategy, design, development, testing, and implementation.
• Managed strategic site redesign to improve brand messaging, engage new users, and improve conversion leading to win the Drapers awards in 2016
• Implemented a change of design, retouching / photography techniques and in-house marketing • Grew organic traffic 60% through site optimisation and PR/link-building campaigns • Manage SEO strategy and campaigns to grow user base and improve brand awareness • Website optimization, SEO and meta content implementation
• Develop new and engaging content for the website and the digital channels • Built relationships with vendors to manage all ecommerce technology partners • Established abandoned cart email and an loyalty scheme
Recruiter consultant, Select-Vedior - Lisbon, PT
(June 2006– April 2010) Achievements and responsibilities:
• Identify suitable candidates for available roles and understand how to qualify and shortlist candidates through interviews
• Coordinate interviews, ensuring candidates are appropriately briefed, rooms are booked and reception is made aware of visitors • Monitor the Recruitment inbox and answer any emails that come in Graphic Designer, Crearte - Lisbon PT
(October 2003 – May 2006)
Achievements and responsibilities:
• Developed and maintained print/web collateral, graphical standards, marketing •
Coordinated, designed and maintained both Wordpress and CSS/HTML websites
• Worked in conjunction with the Director of Communications, as well as the Director of Development and led the creative team in creating integrated marketing
• Acted as agency liaison, managing supplemental projects and press checks • Directed creative concepts for website and print initiatives. Identified • Developed innovative concepts for the Lisbon council
Education
• New Technology Institute, Lisbon (September 2003 – June 2004) Course - IT and System Management
• IP Artes Graficas, Lisbon (September 1999 – June 2002) Degree - Graphic Design
Hobbies & Interests
• Reboot Refresh Restart
Founder and creator of Reboot Refresh Restart Magazine dedicated to arts,
fashion and lifestyle.
• Vails Bicycles
Founder of Vails Bicycles. Upcycling and restoring vintage bicycles giving
back their lost glory with carefully handcrafted details.

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