focus
Core competencies and qualifications Specialization in the content management system Wordpress and the shop systems WooCommerce/Magento/Shopware Since 1997 intensive follow-up of the development of the eCommerce industry 10 years of experience in all facets of eCommerce: construction and design of online shops, marketing strategy/sales strategy, new customer acquisition, existing customer care 10 years of experience as managing director/owner of 2 agencies Sound experience in positioning eCommerce companies on marketplaces and price search engines National and international multi-project management Experience in setting up startups for company positioning, establishment and profit maximization in the eCommerce market using product marketing, advertising campaigns and integration of payment and logistic solutions Very good understanding of SEO (Search Engine Optimization)
skills
PHP, CSS, HTML, JavaScript, MySQL, SEO, Google Analytics, Adobe: Experience Manager, Commerce, Target, Campaign
Major Achievements
Establishment of 2 agencies with constant sales growth and customer acquisition
Establishment of 9 start-up companies in the eCommerce market with constantly increasing sales figures
Increase in sales of several already established eCommerce companies
by means of product marketing, advertising campaigns and the integration of payment and logistics solutions
Professional Experience
Period:
Since 12/2015
Industry:
Company Storetown Media, Hamburg
Online trade, payment
Role:
Managing directors
Web agency with a focus on "eCommerce services for startups and established companies"
Task: Overall responsibility for P&L expansion of the company Definition of the company strategy Conducting negotiations with top partners and customers
Target customers:
B2B and B2C, key accounts, international
Achievements: Sales growth > 250% p.a. of established eCommerce shops Establishment of start-ups in the eCommerce market (low and high budgets)
Period:
04/2012 – 11/2015
Industry:
Webdesign Kummert, Pinneberg
Industry: web design, SEO, online trading
Role:
Managing directors
Web agency, creation of online shops and company websites
Task: Creation and launch of online shops and websites with the latest technology (e.g. mobile-friendly) Analysis and optimization of web traffic Acquisition of new top customers Determination of new technological strategies and reporting solutions Organization of product management Customer loyalty Strategy development in online marketing
Target customers:
B2B and B2C
