Bernhard Riedl partly available

Bernhard Riedl

Senior Consultant | User Experience (UX) Management, Research, Strategy, Coaching & Evangelism

partly available
Profileimage by Bernhard Riedl Senior Consultant | User Experience (UX) Management, Research, Strategy, Coaching & Evangelism from Hamburg
  • 22763 Hamburg Freelancer in
  • Graduation: Information Science (MA) & Media Science (BA; double degree, both with distinction)
  • Hourly-/Daily rates:
  • Languages: German (Native or Bilingual) | English (Full Professional) | French (Limited professional) | Spanish (Full Professional)
  • Last update: 15.07.2021
KEYWORDS
PROFILE PICTURE
Profileimage by Bernhard Riedl Senior Consultant | User Experience (UX) Management, Research, Strategy, Coaching & Evangelism from Hamburg
ATTACHMENTS
PORTFOLIO
SKILLS
About me - Key specs
  • 10 years consulting experience with many of the world's largest companies, mostly from California, USA, Europe, England and Germany
  • Industry focus in IT / Tech, Internet, Telco, eCommerce and Software
  • Strategically combined application of my expertise in User Experience (UX) Consulting, UX & User Research, UX Management, UX Coaching and UX Strategy
  • My work focuses on bringing together technology with human needs to agilely develop and optimize great, successful digital products and services that delight customers
  • Multidimensional merging and successful application of numerous methods and activities for the sustainable optimization of teams and companies to user and customer centricity
  • Co-Founder of a German Ministry of Economy & Energy (BMWi)- and EU-funded EXIST Green IT Energy Software Start-Up

Advisory - My consulting services

Management Consulting | Digital Experience & Strategy (UX | CX | X) for large international clients, mainly in IT / Tech, eCommerce, Internet, Telecommunications and Software industries, also Start-ups, SMEs, NGOs
  • Development and implementation of (UX) research management strategies
  • Consulting on implementation & optimization of human-centric processes including change management and streamlining of resources and structures (e.g. UX, CX and Market Research)
  • Support in planning, development & successful integration of in-house (UX) research labs
  • Evangelism, coaching and mentoring of (agile) human-centered engineering, user-centered design (UCD), UX research, design & management
  • Support of agile transformation processes and change management
  • Enablement and sparring partner of agile, cross-functional teams around all things UX Research, Digital Transformation and human-centered thinking
  • Stakeholder Management across all organization levels and departments (Board/C-Level, Top & Mid Management, Team Leads, Agile / Hybrid Stakeholder, Research, Engineering, CX/UX, Design, Business, Marketing, Sales, etc.)
  • Implementation, management & communication of UX Research with cross-functional partners to drive impact (broad knowledge of & expertise with research methods, quant, qual, in-house & research agency management)
  • Integration of user research insights into product & business strategy
  • Data analysis and interpretation, development of recommendations for optimizing MVPs, prototypes, interfaces, flows, products as well as communication, product strategies and business models

What distinguishes me
  • Focused on outstanding results with high business impact
  • Passion for solving complex strategic issues and challenges in the digital world
  • High motivation, resilience and flexibility
  • Multidisciplinary and effective communicator at all corporate levels with all stakeholder groups
  • International mind set and multilingualism: besides native German, fluent English and Spanish, good knowledge of French and basics in Italian, Brazilian Portuguese and Catalan
  • Always curious, eager for knowledge and open to new project challenges in order to be able to support my customers in achieving their goals

My scientific foundation
  • Double degree in Information Science (MA | Human-Computer Interaction, Media Informatics, UX, Usability Engineering) and Media Science (BA | Digital Media) in Regensburg & Cologne, Germany and Barcelona, Spain (both degrees with distinction)
  • Extensive know-how in computer science, psychology, management, design, engineering and human-computer interaction
  • Continuous and wide-ranging updating of knowledge on tools, methods and professional developments through international conferences, barcamps, meet-ups, technical literature, MOOCs (massive open online courses), online and offline trainings, seminars, coachings, and much more.

Certificates
An overview of my recent certificates can be found here:
  • On my website https://www.digital-experience-consulting.com/english/about-me/skills-und-certificates/
  • On my LinkedIn profile https://www.linkedin.com/in/bernhardriedl/
PROJECT HISTORY
  • 03/2021 - Present

    • OTTO (GmbH & Co KG)
    • 1000-5000 employees
    • Internet and Information Technology
  • User Experience (UX) Manager (Consultant, Contractor)
  • OTTO (GmbH & Co KG), Hamburg, Germany (via Questax Professionals GmbH)

  • 02/2021 - Present

    • COMATCH GmbH | Management Consulting, Berlin, Germany
  • Independent Consultant Digital Experience | Manager | Researcher | Strategist | Evangelist | Coach
  • COMATCH GmbH | Management Consulting, Berlin, Germany

  • 11/2015 - 10/2020

    • Om7Sense GmbH
    • Internet and Information Technology
  • Co-founder Green IT Energy Software Start-Up, CFO/CMO, Product Manager & Researcher
  • Om7Sense GmbH, betahaus Hamburg, Werk1 Munich, Germany
    Om7Sense is a highly innovative Green IT software solution for energy management in data centers for quick cost savings and energy efficiency
    • Received with Om7Sense the EXIST science and tech founders grant of the German Ministry of Economy and Energy (BMWi) as well as the European Union (ESF)
    • Developed market entry strategy and entered successfully the marked
    • Co-founded the company Om7Sense GmbH, Munich, Germany
    • Developed and optimized Om7Sense's USP around it's core value proposition as a highly innovative energy management solution for data centers to create a more sustainable digitization through transparency
    • Conducted research in energy management and efficiency, data centers, Green IT, Entrepreneurship
    • Led business strategy and product management as well as User Experience (UX), Marketing and PR
    • Led finance, project management and controlling

  • 08/2018 - 04/2019

    • Vodafone GmbH
    • >10.000 employees
    • Telecommunications
  • Senior User Experience Researcher (Consultant)
  • Vodafone GmbH, Düsseldorf, Germany (via addmore GmbH)
    • Delivered Customer- / User- / Human-centered thinking and doing as Digital / User Experience (UX) Research Consultant, Evangelist, Manager, Enabler, Coach, Mentor & Strategist
    • Developed and implemented (UX) research management strategy
    • Advised on implementation & optimization of human-centric processes including change management and streamlining of resources and structures (e.g. UX, CX and Market Research)
    • Supported planning, development & successful integration of in-house (UX) research lab
    • Evangelised, coached and mentored on (agile) human-centered engineering, user-centered design (UCD), UX research, design & management
    • Supported agile transformation processes and change management
    • Enabled as sparring partner agile, cross-functional teams around all things UX Research, Digital Transformation and human-centered thinking
    • Conducted continuous stakeholder management across all organization levels and departments (Board/C-Level, Top & Mid Management, Team Leads, Agile / Hybrid Stakeholder, Research, Engineering, CX/UX, Design, Business, Marketing, Sales, etc.)
    • Implemented, managed & communicated UX Research with cross-functional partners to drive impact (broad range of research methods, quant, qual, in-house & research agency management)
    • Integrated user research insights into product & business strategy
    • Conducted data analysis and interpretation, developed recommendations for optimizing MVPs, prototypes, interfaces, flows, products as well as communication, product strategies and business models

  • 01/2018 - 06/2018

    • University of Music and Performing Arts (HfMT)
  • In-house Consultant, Innovation & Multi Project Manager, Head of Transfer
  • University of Music and Performing Arts (HfMT), Hamburg, Germany
    • Established a new transfer office to foster innovation, digital strategy, product development, UX / usability optimization / research as well as project management
    • Conducted in-house consulting as innovation consulting in the fields of digital strategy and tech, digital media and internet, UX / usability / HCI, entrepreneurship, online distribution of music and media
    • Led innovation management and developed future business and value creation strategies
    • Led and consulted around multi project management of a multi million euro project "Innovative Hochschule" (innovative University) of the German Federal Ministry of Education and Research (BMBF)
      • Coordinated 15 core projects and several more as well as Software, Design and Multimedia Specialists plus events and platforms
      • Led communication with all internal and external stakeholders
      • Integrated new stakeholders and projects, e.g. Hamburg digital education and science strategy initiatives Hamburg Open Online University (HOOU) and Hamburg Open Science (HOS)
    • Established new transfer and innovation cooperations with diverse stakeholders in business, science, culture, media, politics and sociey
    • Managed application process for future transfer and innovation projects

  • 07/2011 - 08/2016

    • GfK SE
    • >10.000 employees
    • Internet and Information Technology
  • Consultant | User Experience (UX) Research & Consulting
  • GfK SE, Hamburg, Germany
    • Conducted research-based consulting on digital product and company strategy
    • Led project management, organization, conduction, analysis & presentation of usability / user experience studies for large national and mostly international enterprises
    • Industries primarily eCommerce, Tech / Internet, Telco, Media, Software
    • Worked closely with teams of product managers, designers, consultants, engineers and marketeers to inspire change through insights on user / human / customer behavior and motivations
    • Presented research findings, insights and recommendations to various levels of management
    • Moderated usability / user experience tests (e.g. websites, web apps, iPad apps, mobile websites & apps, ...)
    • Created and modified mock-ups (prototyping e.g. with Axure RP Pro, Balsamique, etc.)
    • Moderated focus groups
    • Conducted data analyses and interpretations, as well as development of recommendations to optimize the product's usability / user experience
    • Created deliverable documents such as e.g. final reports, usability lists, presentations
    • Conducted expert reviews
    • Conducted international competitive analyses and benchmarking studies

  • 01/2011 - 06/2011

    • GfK SirValUse Consulting
  • Trainee User Experience (UX) Research & Consulting
  • GfK SirValUse Consulting, Hamburg, Germany (GfK SE, now Ipsos GmbH)
    • Supported UX Directors and Senior UX Consultants with organization and conduction of usability and user experience studies for large national and international companies
    • Various industries, e.g. eCommerce, Internet, IT / Tech, Telco, Media, Software, Medical
    • Moderated usability / user experience tests (e.g. websites, web apps, iPad apps, mobile websites & apps, ...)
    • Data analysis and interpretation, as well as development of recommendations to optimize the product's usability / user experience
    • Supported creation of deliverable documents such as final reports and presentations
    • Conducted expert reviews

TIME AND SPATIAL FLEXIBILITY
Flexible, please reach out to discuss details.
OTHER
Information regarding professional liability insurance

Name and registered office of the insurer:

Hiscox SA, Niederlassung für Deutschland
Arnulfstraße 31
80636 München
Germany

Scope of insurance:
There is worldwide insurance cover, with the exception of claims that are asserted before the courts of the USA or Canada or are based on the violation of the law of these states. However, for claims asserted before courts in the USA or Canada or based on the violation of the law of these states, insurance cover exists for liability claims arising from participation in or the execution of business trips, participation in trade fairs, exhibitions or events, indirect exports of products or services to the USA or Canada; an indirect export is deemed to exist if products or services have entered the USA or Canada without the policyholder or co-insured persons having arranged for this.
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