Product Manager - Aquire & Engage (Content Experience)
(Consumer goods and retail, 500-1000 employees)
Keywords
Skills
Functional Skills:
Certifications:
- Agile Delivery,
- Product Management
- Requirement Engineering
- Design Thinking
- Account & Stakeholder Management
- Understanding of IT Topics
- End-to-End Marketing Automation
- Community and Influencer Management
- Storytelling & Content Production
- Microsoft Office, Keynote
- Jira, Cofluence
- Monday, Airtable
- Slack, Microsoft Teams
- Adobe Creative Suite
- Webflow & Shopify
- Adobe Marketing Cloud
- Sprinklr
- Facebook & Instagram Ads
- Google Marketing Cloud
Certifications:
- Professional Scrum Master - PSM1
- Certified SAFe 5 Agilist
- Google Digital Garage - Digital Marketing
Project history
10/2021
-
04/2023
- Lead the evaluation of various CMS vendors based on defined business requirements and use cases
- Implementation of the new CMS based on the product roadmap; writing of epics, features and user stories; release planning through user story mapping
- Created and hold training's to onboard and enable stakeholders to make use of the developed page builder
- Lead the definition of OKR’s within the team and management throughout the tertial
03/2019
-
10/2021
Experience Platform Consultant
Accenture Interactive, Germany
(Internet and Information Technology, >10.000 employees)
- Responsible for working with cross-functional business owners to define the overarching customer expierience across the Marketing Technology Stack; Journey orchestration, campaign design, workflows and processes definition; backlog prioritisation based on value, go-lives and defined product roadmap
- Designed end to end cross-channel marketing campaigns based on the newly implemented marketing technology stack, focusing on marketing automation, lead management, and channel integration
- Supported the execution and delivery of globally rolled out projects while working closely with internal and external stakeholders at various seniority levels, across different functions to define requirements, processes, and to-be solutions to implement seamless end to end experiences
- Executed project management tasks, in complex and ambiguous environments under tight deadlines i.e. workstream budget tracking, cross-stream alignment/solutioning, activity & risk tracking, status reporting to different stakeholders and levels
- Worked with the offshore development team as functional lead for the Adobe Marketo implementation and integration into the marketing technology stack within an enterprise IT carve-out program
- Agile project delivery as a scrum master - facilitating Scrum events, coaching the development team and client product owner, managing product requirements, sprint timelines and product backlog
Functional Lead Training & People Development
Led training and people development within our business unit by developing and expanding certification and specializations programs to support business needs.
Innovation Coach
Led and facilitated Design Thinking workshops to enable the identification of market-relevant problems, ideation, and solution design. Supported the set-up of an innovation Hub at a German Automotive Manufacture to implement a culture of creative thinking, co-creation and continuous innovation.
07/2018
-
01/2019
Producer & Digital Strategy Consultant
Freelance
Healthcare Industry - Design and execution of a digital strategy - identification of new customer touchpoints, website development, UX, content strategy, SEO, social media management
United Airlines & Passion Passport - producer of an influencer marketing campaign; pre-production, stakeholder/ client management, producer on the ground in Sydney, Australia
United Airlines & Passion Passport - producer of an influencer marketing campaign; pre-production, stakeholder/ client management, producer on the ground in Sydney, Australia
09/2017
-
07/2018
Producer & Account Manager, New York
Beautiful Destinations
(10-50 employees)
- An award-winning creative agency behind some of the world's most innovative travel marketing. Working withleading tourism boards around the world at city, state, and national level, as well as international brands, we redefined storytelling and content production within the travel industry.
- Managed multiple international client accounts from Marriot Rewards, SPG - The Luxury Collection Peru and Thailand, Visit California to Travel Alberta - operational support, implementation of new strategies to grow social media audience and refine creative content strategy
- Led creative content production from concept to distribution while continuously evaluating delivery timeline, costs, risks, legal requirements, and creative
- Managed clients social media channel, developed and executed social media strategy based on the brand playbook and local requirements to increase brand awareness
- Managed creator/influencer relationships throughout different initiatives, including the organization and facilitation of different events and international trips
- Coordinated media operations to funnel approved business opportunities - conception, strategy, execution, and implementation
- Collaborated with cross-functional teams to integrate new technology offerings into our offering - ML
- analytics/ prediction technology to optimize audience engagement
- Monitored and reported campaign performance, analysed overall account KPI`s and optimized based on digital content strategy, generating up to 5 million views
- Implemented and optimised internal/external operational processes across the organization to increase efficiency and transparency across the different teams
03/2017
-
08/2017
Account Mgmt. & Production Intern
Beautiful Destinations, New York
(10-50 employees)
- Conducted market research to identify new market trends and benchmark competitors to identify new business opportunity's and strategies to provide analysis supporting management in decision-making
- Managed client relationships through effective communication, continuous coordination and problemsolving
- Managed international client sponsored Influencer events (conception, itinerary and logistics planning/booking,
- influencer management, budgeting, expenses tracking, schedule management, asset management)
- Developed an online customer acquisition marketing campaign, optimizing SEO/SEM, Facebook Ads and Google Analytics
Local Availability
Open to travel worldwide
Verfügbbar ab 01 April 2023
