• Support the development of the company's strategic plan. • Elaborate the Sales Department's Strategic Plan. • Prepare budgets. • Establish commercial policy and procedures for sales activities. • Research and analyze market trends and economic-financial factors. • Monitor the participation of the company and/or products in the market, accompanying the performance of the competition. • Help develop new products or services. • Decide on prices and special promotions. • Analyze and monitor the level of customer satisfaction, resolving customer and consumer complaints. • Manage human resources, sizing the team, defining professional profiles, examining resumes, interviewing candidates. • Manage and coordinate the work of salespeople, managing teams, delegating assignments, demanding results and evaluating performance. • Formulate salespeople's incentive plan. • Detect needs for training and professional qualification of the sales team. • Manage the execution of sales activities. • Manage material and financial resources of the sales department. • Establish and monitor targets and performance indicators. • Plan and monitor institutional, advertising and sales campaigns. • Plan and carry out events (fairs, conventions, congresses, seminars). • Relate with the media, government bodies, class entities, associations, etc., monitoring public issues (laws, decrees, public opinion), advising on contacts with the company's various public relations, including the press and representing the company publicly . • Create customer loyalty programs and actions. • Implement customer care services. • Monitor relationships with key customers. • Evaluate media performance regarding advertising campaigns and institutional image.