Profileimage by Sofia Silva User Experience Architect, UX, UI from FrankfurtamMain

Sofia Silva


Last update: 15.05.2019

User Experience Architect, UX, UI

Company: Usera BV
Graduation: not provided
Hourly-/Daily rates: show
Languages: German (Full Professional) | English (Full Professional) | Portuguese (Native or Bilingual) | Spanish (Full Professional)


User Experience, Information Architecture, User Interface Design, Web Design, Interaction Design, HTML, CSS, HCI, Complex Systems, Mobile Interface Design, Business Analytics Monitoring, Adobe Creative Suite, Heuristic Evaluation, Through Glass Touch Screen, Interactive Transaction Points, Queue Service Management, Digital Signage, Axure, Multimedia, User Interface, User Research, Human Computer Interaction, Mobile Applications, Usability, Visual Design, Mobile Devices, ActionScript, Wireframes, E-commerce, User-centered Design, Persona, Flash, Mobile Design, Usability Testing, HTML 5, Experience Design, Task Analysis, Accessibility, XHTML

Project history

User Experience Architect
01.2013 - today
• Wireframes and high-­?level concepts for mobile OS.
• Delivery of UX and UI specifications for mobile OS and social network projects.
Information Technology and Services

Mobbit Systems
Interaction Designer
09.2010 - 12.2012
• Information Architecture and design of User Experience and User Interfaces, specially for web, mobile, tablets, e-commerce, business activity monitoring solutions and digital signage.

• User Research and Usability: Wireframes, Heuristic Review, Surveys, Usability and Functional Requirements, Contextual and User Interviews, User Workshops, Affinity Diagrams, Personas, Task Analysis.

• Production and team coordination: during major projects I articulated the production between development and design teams.

• Collaboration with sales and engineering teams in the organization of information and media content for presentations and meetings.?

• Main projects included:
? Intranet Portal for a Bank\'s Quality Department: development of business analytics monitoring and dashboard graphics to support large data retrieval and analysis.
? Digital Signage solutions for bank and finance, healthcare, retail and corporate communication.
? E-commerce: e-book online store with payment integration. Ordering and paying solution for top retail seller in electronics and media.
? Content Management for digital signage cloud application: Information Architecture, User Research and User Experience Design.
Information Technology and Services
51-200 employees

Self employed
Freelance UX Designer
0.2007 - 0.2011
• As a Community Manager I provided services to a Premium Advertisement company where I selected and contacted community members in the creativity and UX advertisement fields.
• Along with a team I helped to create an awarded website, a GPS track exchange portal, to which I contributed with content organizing, design and usability.
• UX architecture and visual design of mobile, websites and e-commerce solution for stock photo store.
Information Technology and Services

Scholz & Friends
Interaction Designer
01.2010 - 04.2010
• Internship: provided assistance to the Art Director with graphical creation to support ongoing campaigns.
• Social media and web trends analysis.
Marketing and Advertising
501-1000 employees

Localia TV Broadcaster
News Editor
02.2007 - 04.2007
• Capture and edition of news material, advertisement and graphics. ?
• Live production assistance: I was assisting the TV live production of the Spanish regional elections in 2007, where I supported the studio director and was responsible for the fast conversion of data into charts and graphics.
Broadcast Media

Time and spatial flexibility

immediately - 1 month

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Contact details

Profileimage by Sofia Silva User Experience Architect, UX, UI from FrankfurtamMain User Experience Architect, UX, UI