Frank Sommerer partly available

Frank Sommerer

Business Architect Customer Data Integration and CRM

partly available
Profileimage by Frank Sommerer Managementberater CRM und Customer Data Integration (CDI) Frank Sommerer from AubeiFreiburg
  • 79280 Au bei Freiburg Freelancer in
  • Graduation: Diplom-Kaufmann (Note 16)
  • Hourly-/Daily rates: 150 €/hour 1200 €/day
    abhängig von Laufzeit und Verantwortungsbereich
  • Languages: German (Native or Bilingual) | English (Limited professional)
  • Last update: 24.03.2020
Profileimage by Frank Sommerer Managementberater CRM und Customer Data Integration (CDI) Frank Sommerer from AubeiFreiburg
CV Frank Sommerer engl.

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Kernkompetenzen Projekte Festanstellungen

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Business Skills
Direct Marketing / Database Marketing (12 years):
  • database marketing, digital marketing, net promotor score
  • transformation of direct marketing solutions and customer data integration to the digital age
  • campaign management, customer segmentation, customer insights
  • B2B market Germany: market insights , target group segmentation
  • marketing-controlling, direct marketing key performance indicators
  • realtime marketing (customer journey, next best activity)
  • customer processes, customer data processes for the B2B / B2P business (SAP, customer online applications and analytical solutions)
  • business process know-how for subscription and licence models
Business Leadership (20 years)
  • developing strategies: database marketing, CRM, selling BI solutions
  • result-driven, pragmatical  management style
  • a broad and deep business management knowledge
  • successfully in motivating people and managing teams
  • managing change, reorganization and building up teams
Project Management / Program Management (20 years)
  • proven program and project management skills (> 100 projects)
  • experienced in leading many projects at the same time
  • requirements management
  • excellent analytical skills
Business intelligence (20 years)
  • expert-skills from the view software producer (Oracle), from the consulting view (debis) and from the client view (Haufe group)
  • sales profitability analysis
  • customer profitability accounting
  • concepts for planning and reporting solutions (main focus: sales, marketing, cost center accounting)
Consulting (10 years)
  • business development: successful acqisition of new customer projects and building up continuous client relationships
  • leading consulting teams of up to 25 employees
IT Know-how
Business intelligence (20 years)
  • more than 40 successful implemented Data Warehouse and Business Intelligence Solutions (roles: project manager, architect, concept development, developer)
Customer Data Integration (15 years)
  • customer data integration, master data management
  • information architecture for operational and analytical sales, marketing and customer management environments
  • data governance, customer data quality, customer data integration
Database and BI-Tools (12 years):
  • Oracle RDBMS, Oracle OLAP, MIK-INFO, Business Objects, SPSS
Business Solutions (10 years):
  • SAP ERP IS/Media, salesforce/CRM, Pega Marketing Director
Business Architect for the Direct Marketing Infrastructure, direct selling company, Osnabrück, Germany
Building up an integrated directmarketing infrastructure for the digital and classical channels 
project period: since sept 14

Interim-Management Tactical Product Management CRM, software group, Berlin/Amsterdam, Germany (50% contract)
Project Coordination for an international CRM project and and leading the CRM product vision, strategy and roadmap process
project period: sept 14 - march 15

Interim-Management Head of Customer Data & Analytics, fashion direct selling company, Saarland, Germany (50% contract)
Enhance the campaign management processes, building up a new B2C customer segmentation as long as the position was unstaffed. 
project period: feb 14 - june 14

Feasibility study for an innovative CRM Service, German B2B Software Provider, Munic
project period: march 14 - may 14
Direct Marketing Workshop, I-Zhong, Beijing
Quick Win Direct Marketing Workshop
project period: june 11

Senior Consulting Manager Oracle (2000 - 2003) &
Senior Consultant Daimler-Benz Interservices (debis), Stuttgart&Frankfurt (1995 - 2000)

8 year consulting experience as manager, developer, architect and designer for business intelligence solutions. Well-founded background about customer data integration and customer profitability analysis (more at page 6)
Availability: from jun 15 for 2-3 days per week