Keywords
Skills
Business Skills
Direct Marketing / Database Marketing (12 years):
Business Leadership (20 years)
Project Management / Program Management (20 years)
Business intelligence (20 years)
Consulting (10 years)
IT Know-how
Business intelligence (20 years)
Customer Data Integration (15 years)
Database and BI-Tools (12 years):
Business Solutions (10 years):
Direct Marketing / Database Marketing (12 years):
- database marketing, digital marketing, net promotor score
- transformation of direct marketing solutions and customer data integration to the digital age
- campaign management, customer segmentation, customer insights
- B2B market Germany: market insights , target group segmentation
- marketing-controlling, direct marketing key performance indicators
- realtime marketing (customer journey, next best activity)
- customer processes, customer data processes for the B2B / B2P business (SAP, customer online applications and analytical solutions)
- business process know-how for subscription and licence models
Business Leadership (20 years)
- developing strategies: database marketing, CRM, selling BI solutions
- result-driven, pragmatical management style
- a broad and deep business management knowledge
- successfully in motivating people and managing teams
- managing change, reorganization and building up teams
Project Management / Program Management (20 years)
- proven program and project management skills (> 100 projects)
- experienced in leading many projects at the same time
- requirements management
- excellent analytical skills
Business intelligence (20 years)
- expert-skills from the view software producer (Oracle), from the consulting view (debis) and from the client view (Haufe group)
- sales profitability analysis
- customer profitability accounting
- concepts for planning and reporting solutions (main focus: sales, marketing, cost center accounting)
Consulting (10 years)
- business development: successful acqisition of new customer projects and building up continuous client relationships
- leading consulting teams of up to 25 employees
IT Know-how
Business intelligence (20 years)
- more than 40 successful implemented Data Warehouse and Business Intelligence Solutions (roles: project manager, architect, concept development, developer)
Customer Data Integration (15 years)
- customer data integration, master data management
- information architecture for operational and analytical sales, marketing and customer management environments
- data governance, customer data quality, customer data integration
Database and BI-Tools (12 years):
- Oracle RDBMS, Oracle OLAP, MIK-INFO, Business Objects, SPSS
Business Solutions (10 years):
- SAP ERP IS/Media, salesforce/CRM, Pega Marketing Director
Project history
Business Architect for the Direct Marketing Infrastructure, direct selling company, Osnabrück, Germany
Building up an integrated directmarketing infrastructure for the digital and classical channels
project period: since sept 14
Interim-Management Tactical Product Management CRM, software group, Berlin/Amsterdam, Germany (50% contract)
Project Coordination for an international CRM project and and leading the CRM product vision, strategy and roadmap process
project period: sept 14 - march 15
Interim-Management Head of Customer Data & Analytics, fashion direct selling company, Saarland, Germany (50% contract)
Enhance the campaign management processes, building up a new B2C customer segmentation as long as the position was unstaffed.
project period: feb 14 - june 14
Feasibility study for an innovative CRM Service, German B2B Software Provider, Munic
project period: march 14 - may 14
Direct Marketing Workshop, I-Zhong, Beijing
Quick Win Direct Marketing Workshop
project period: june 11
Senior Consulting Manager Oracle (2000 - 2003) &
Senior Consultant Daimler-Benz Interservices (debis), Stuttgart&Frankfurt (1995 - 2000)
8 year consulting experience as manager, developer, architect and designer for business intelligence solutions. Well-founded background about customer data integration and customer profitability analysis (more at page 6)
Building up an integrated directmarketing infrastructure for the digital and classical channels
project period: since sept 14
Interim-Management Tactical Product Management CRM, software group, Berlin/Amsterdam, Germany (50% contract)
Project Coordination for an international CRM project and and leading the CRM product vision, strategy and roadmap process
project period: sept 14 - march 15
Interim-Management Head of Customer Data & Analytics, fashion direct selling company, Saarland, Germany (50% contract)
Enhance the campaign management processes, building up a new B2C customer segmentation as long as the position was unstaffed.
project period: feb 14 - june 14
Feasibility study for an innovative CRM Service, German B2B Software Provider, Munic
project period: march 14 - may 14
Direct Marketing Workshop, I-Zhong, Beijing
Quick Win Direct Marketing Workshop
project period: june 11
Senior Consulting Manager Oracle (2000 - 2003) &
Senior Consultant Daimler-Benz Interservices (debis), Stuttgart&Frankfurt (1995 - 2000)
8 year consulting experience as manager, developer, architect and designer for business intelligence solutions. Well-founded background about customer data integration and customer profitability analysis (more at page 6)
Local Availability
Only available in these countries:
Germany, Austria und Switzerland
Availability: from jun 15 for 2-3 days per week
