antonio massara available

antonio massara

web editor, writer, blogger, self publishing

available
Profileimage by antonio massara web editor, writer, blogger, self publishing from palermo
  • palermo Freelancer in
  • Graduation: not provided
  • Hourly-/Daily rates: 25 €/hour 120 €/day
  • Languages: English (Limited professional) | Italian (Native or Bilingual)
  • Last update: 08.05.2014
KEYWORDS
PROFILE PICTURE
Profileimage by antonio massara web editor, writer, blogger, self publishing from palermo
SKILLS
In carrying out its work, Antonio Massara has developed different levels of experience on several objects :
Marketing : he loves to write that, in his long career , the marketing has changed twice , and the world at least three. The changes have not affected the validity of marketing basic assumption: the relationship between product, price and target audience. Today perhaps even greater the importance of the product is even greater today, it’s the first real and essential marketing tool . Today , all attention should be placed first in the product , not only on material and use items , but also to the emotional level , and then in the context of its design .
Design : collaborating for years with various and numerous advertising agencies and numerous creative , he developed a method , acquiring long experience views and insights for the design management within projects, both physical and virtual, on the web or not . Although he refused to learn the use of Indesign and Illustrator software package, he adopted a strategic approach to communication through design ;
Web design : as part of his work, he made ??a decisive contribution to the design of at least a dozen sites brand oriented, three-product web site and a large number of blogs; he got skills on wordpress and wordpress site management ;
Storytelling : his passionate readings, the self-study of psychology and myth, introduced him to storytelling. He experienced first hand as a novelist , but then ended up applying it in the preparation of business plans , design and e-marketing . he thought that storytelling is the appropriate base to success in any business, no matter how complex . Moreover, he sees at business model more as a storytelling adventure than a business complexity which must handled with specialized care.
Photography : when he was a teenager he developed a passion for photography , which led him to learn in short classic darkroom procedures, development and printing his photo in B & W. Since 1999, he handled photography in commercial purposes , with the use of Photoshop and digital scanning Scanners Nikon 35 mm . Switched to digital photography in 2005, he returned to film in 2012. He use currently an Hasselblad 6x6 film camera, Contag g2 , Leica r7 .
Computer: Mac and IOS using for years , with all its applications , extensive use of Microsoft Excel. He use six different word processor, depending on the need. Photoshop, Sigil ( for ebook ) and several web applications for the promotion of its activities.
REFERENCES
Publications
“Distillato”, ikonovelle, author print, 2005; ediz. 2012, ebook su iBookstore;
“Cinquanta euro”, romanzo, 2005, in print on demand (esaurito). Oggi disponibile su Amazon ;
“Nato tre Volte, romanzo, 2006, in print on demand (esaurito). Oggi disponibile in pdf su Lulu;
“Cinque Rose di Negroamaro”, romanzo, 2007, su Lulu;
“Reversione”, romanzo, 2009, presto disponibile in ebook;
“Cercando Lisbona”, photo book, 2012, su iBookstore;
“Tre giorni a Dusseldorf”, photo book, 2012, su iBookstore;
“ Jenny eleven”, short novel, ebook, 2013, su Amazon;
A Gentile, S Andolina, A Massara, and others: “A Multichannel Information System to Ensure Rich User-Experience in Exhibits and Museums”. Journal of Telecommunications and Information Technology.
A Gentile, S Andolina, A Massara, and others. 2011 International Conference on Broadband and Wireless Computing, Communication and Applications (BWCCA), pp.57-64, 26-28 Oct. 2011.“QRouteMe: a multichannel information system to ensure rich User Experiences in exhibit and museum” - Paper - Journal of telecommunications and information technology - 1/2012;
“Il Castello di Mussomeli”, short guide, ebook, su Amazon;
“MoldOnYou”, short novel, 2013 in italian su Amazon - English version su Amazon;
“La Lente”, short novel, 2013, su Amazon;
“Evento Zero”, short novel by www.theincipit.com, 2013, su Amazon;
“Lo Scrigno di Ruggero”, with others, 2013, su iBookstore;
“Il Furbo”, short novel, 2013, su Smashwords
“Il Bellafiore digitale”, with others, essay on digital publishing, 2013, Smashwords;
“Bookenberg, the vision”, essay on digital publishing business model, 2013, non yet published;
“Diario Americano”, 2014, su Smashwords;
TIME AND SPATIAL FLEXIBILITY
2-3 hours per day, or 1 month project full time.
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