Skills
Product Marketing, Online Marketing, Go-to-market Strategy, Demand Generation, Competitive Strategy, E-commerce, Online Advertising, Business Strategy, Email Marketing, Marketing Strategy, Competitive Analysis, Marketing, CRM, Market Research, Direct Marketing, Strategy, Product Management, Start-ups, Enterprise Software, Management, Product Development, PPC
Project history
Pogo Linux
Marketing Director
01.2010 - 02.2014
Marketing Strategy – Developed a marketing plan for an Open Source systems integrator that evangelized enterprise-ready yet cost-efficient technologies (solid-state drives, ZFS storage) in rackmount server and network storage products to end-users in SMB, government, universities and departments within the enterprise
• Owned the overall strategy and execution of inbound marketing and content creation – including datasheets, online product content, webinars, editorial blog calendar – that resulted in a 60% increase in annual revenues the first 12-months
• Launched the company’s brand extension (‘Pogo Storage’) based on ZFS Open Storage solutions that grew network storage revenues from 15% to 40% of the business
• As the premier reseller of Nexenta, initiated co-marketing activities of NexentaStor SAN and NAS solutions – including webinars, solution briefs and competitive analysis – to support internal and partner sales groups
• Managed key technology partnerships by optimizing market development funds and initiating co-marketing opportunities to increase channel visibility with Intel, Nexenta, HGST/sTec and LSI Corporation
Demand Generation – Targeted SMB technical decision-makers through online and offline activities to drive interest and engagement from IT managers seeking alternative technologies to legacy network storage
• Executed inbound content marketing campaigns online (‘how-to’ blog articles, white paper downloads, paid search, display ads, list purchase) to drive traffic to the corporate blog, landing pages and product microsites
• Identified a cost-effective mix of SMB opportunities through end-user focused outbound activities, including industry-related tradeshows, partner-sponsored events and user-groups (VMUGs, Linuxfests)
• Managed broad customer relationships through a regular cadence of e-mail newsletters to promote product announcements, events and technology overviews, to an active email list with a 26% open rate
ESSEC Business School
ESSEC MBA in Hospitality Management (IMHI)
09.2011 - 07.2012
Master of Business Administration with Ecommerce in International Hospitality Concentration
• Globally recognized, AACSB & EQUIS accredited one-year business school program in Paris, France
• Program coursework included: Hospitality E-Commerce & Online Distribution, Customer Relationship Management, Revenue Management, Strategic Marketing, Corporate Finance, Competitive Strategic Intelligence and Strategic Management
Parallels Inc.
Sr. Product Marketing Manager
03.2007 - 06.2009
Purpose – Critical member of Parallels’ first-ever marketing group at the height of Parallels Desktop for Mac (‘Run Windows on a Mac’), one of the top technology products of 2007 and 2008
• Create compelling product marketing collateral for desktop and server virtualization solutions, including datasheets, online web product content, sales guides, presentations, resource kits and user tutorials
• Own the strategy and execution of e-mail promotions and direct mail to our installed base
• Support- and work closely with internal sales and marketing groups, including B2B marketing, EMEA marketing and partner & channel groups
• Create print advertising and coordinate the delivery of interactive product demos with agency and internal teams
• Contribute to the product development team based in Moscow by delivering end-user beta program feedback and market research to accelerate product roadmap strategy
• Perform competitive analysis and side-by-side comparison in differentiating product feature categories; Lead a high-profile virtualization benchmark project with publication vendor
Individual Highlights
• Pre-briefed Gartner, IDC & ComputerWorld analysts and high-profile reporters (Wall Street Journal’s Walt Mossberg) during the Parallels Desktop 4.0 for Mac launch in November 2008
• Effectively owned the end-to-end delivery of Parallels involvement at MacWorld in 2008 and 2009
• Created a viral YouTube campaign that spoofed the Apple ‘I’m a PC. I’m a Mac’ ads that resulted in 85,000+ views in a 24-hour period before a request for removal by Apple Marketing
• Delivered six key product launches in 21-months – including Parallels Desktop 2.5/3.0/4.0 for Mac, Parallels Server for Mac and Parallels Workstation Extreme
Microsoft
Product Manager (Contract), SQL Server Marketing
03.2005 - 03.2007
Purpose – Support the SQL Server 2005 Upgrade and Business Intelligence global Go-To-Market campaigns by effectively managing content deliverables and activities during the largest server launch in Microsoft history
• Lead planning and project management meetings in the development of internal and outbound sales and marketing deliverables, including white papers, resource kit multimedia, presentations, datasheets, internal and external websites, webcasts, learning videos, technical documentation and marketing promotions
• Delivered the product resource kit and coordinated the release-to-web content on Microsoft.com, Microsoft Developer Network (MSDN) and TechNet for IT Pro’s web portals
• Own the delivery of SQL Server 2005 Express Edition beginner content - including learning videos, sample data models and e-book – to capture the hearts & minds of Non-IT Professionals to adopt the Microsoft Express developer platform
• Support the SQL Server "Katmai" launch plan owner to create the business and marketing plan for the release of SQL Server 2008
Individual Highlights:
• Supported the SQL Server Upgrade GTM campaign owner to deliver a four-day 300-level training ‘Bootcamp’ event attended by 75+ world-wide partners and internal technical sales
• Recognized by the GM of SQL Server Marketing as having orchestrated SQL Server’s most broad awareness and involvement during Microsoft’s annual global sales and marketing briefing event, coordinating launch content into key breakout sessions and executive keynotes
• Owned the strategy and execution of several key SQL Server product pages on Microsoft.com to support broad customer communication efforts
• Coordinated executive planning reviews with the GM of Servers & Tools Marketing and the GM of Application Platform Marketing
• Contributed to the Application Platform GTM Cookbook – a creative and demand generation guide for execution across Microsoft’s international subsidiaries
Unisoft Networks
Marketing Manager
09.2004 - 02.2005
? Work closely with management to develop and implement a B2B marketing strategy that best compliments the company's core technical service competencies
? Redesign and manage the company website; Create corporate messaging and marketing content
? Drive the relationship with channel partners (Microsoft, HP, Intel, VERITAS, and Symantec); Optimize MDF and co-op funds; Coordinate product training with the sales team
? Collaborate with vp of technical services to research and develop case studies documenting the success and depth of experience in our service offerings that resulted in Microsoft Gold Partner Certification
? Partner with the sales manager to develop promotions and events that drive revenue and extend market reach
? Development and design online and offline sales and marketing materials including: e-mail and direct marketing, press releases, product brochures, advertising and quarterly newsletters
Pogo Linux
Marketing Manager
05.2001 - 05.2004
? Direct e-commerce and event marketing of Linux hardware to SMB?s, government and universities, and Fortune 5000 corporations
? Manage corporate branding and oversee all B2B marketing communication pieces that include: website content, product brochures and documentation, advertisements and tradeshow graphics
? Create effective product messaging and oversee launches
? Maximize $250k annual marketing budget through negotiation and buying skills
? Coordinate PR firm on goals and expectations; Draft company press releases
? Organize tradeshows to generate sales leads and brand awareness that include the bi-annual LinuxWorld Conference & Expo in San Francisco and New York (August 2002 to May 2004)
? Develop and design promotional marketing merchandise strategies for events
? One of four employees when the company moved to Redmond, Wash. from the Bay Area in 2001; Annual revenue doubled each year
Univ. of Washington Medical Center, Radiology
Marketing Assistant
07.1998 - 06.2000
? Assisted department administrator with monthly billing and calculation of payroll
? Administered general office support (answered multi-line telephones, copied and filed documents, sorted daily incoming mail, and purchased office supplies)
? Edited and proofread outgoing department letters and grant proposals
? Promoted after three months from Student Hourly; salary was raised twice
Marketing Director
01.2010 - 02.2014
Marketing Strategy – Developed a marketing plan for an Open Source systems integrator that evangelized enterprise-ready yet cost-efficient technologies (solid-state drives, ZFS storage) in rackmount server and network storage products to end-users in SMB, government, universities and departments within the enterprise
• Owned the overall strategy and execution of inbound marketing and content creation – including datasheets, online product content, webinars, editorial blog calendar – that resulted in a 60% increase in annual revenues the first 12-months
• Launched the company’s brand extension (‘Pogo Storage’) based on ZFS Open Storage solutions that grew network storage revenues from 15% to 40% of the business
• As the premier reseller of Nexenta, initiated co-marketing activities of NexentaStor SAN and NAS solutions – including webinars, solution briefs and competitive analysis – to support internal and partner sales groups
• Managed key technology partnerships by optimizing market development funds and initiating co-marketing opportunities to increase channel visibility with Intel, Nexenta, HGST/sTec and LSI Corporation
Demand Generation – Targeted SMB technical decision-makers through online and offline activities to drive interest and engagement from IT managers seeking alternative technologies to legacy network storage
• Executed inbound content marketing campaigns online (‘how-to’ blog articles, white paper downloads, paid search, display ads, list purchase) to drive traffic to the corporate blog, landing pages and product microsites
• Identified a cost-effective mix of SMB opportunities through end-user focused outbound activities, including industry-related tradeshows, partner-sponsored events and user-groups (VMUGs, Linuxfests)
• Managed broad customer relationships through a regular cadence of e-mail newsletters to promote product announcements, events and technology overviews, to an active email list with a 26% open rate
ESSEC Business School
ESSEC MBA in Hospitality Management (IMHI)
09.2011 - 07.2012
Master of Business Administration with Ecommerce in International Hospitality Concentration
• Globally recognized, AACSB & EQUIS accredited one-year business school program in Paris, France
• Program coursework included: Hospitality E-Commerce & Online Distribution, Customer Relationship Management, Revenue Management, Strategic Marketing, Corporate Finance, Competitive Strategic Intelligence and Strategic Management
Parallels Inc.
Sr. Product Marketing Manager
03.2007 - 06.2009
Purpose – Critical member of Parallels’ first-ever marketing group at the height of Parallels Desktop for Mac (‘Run Windows on a Mac’), one of the top technology products of 2007 and 2008
• Create compelling product marketing collateral for desktop and server virtualization solutions, including datasheets, online web product content, sales guides, presentations, resource kits and user tutorials
• Own the strategy and execution of e-mail promotions and direct mail to our installed base
• Support- and work closely with internal sales and marketing groups, including B2B marketing, EMEA marketing and partner & channel groups
• Create print advertising and coordinate the delivery of interactive product demos with agency and internal teams
• Contribute to the product development team based in Moscow by delivering end-user beta program feedback and market research to accelerate product roadmap strategy
• Perform competitive analysis and side-by-side comparison in differentiating product feature categories; Lead a high-profile virtualization benchmark project with publication vendor
Individual Highlights
• Pre-briefed Gartner, IDC & ComputerWorld analysts and high-profile reporters (Wall Street Journal’s Walt Mossberg) during the Parallels Desktop 4.0 for Mac launch in November 2008
• Effectively owned the end-to-end delivery of Parallels involvement at MacWorld in 2008 and 2009
• Created a viral YouTube campaign that spoofed the Apple ‘I’m a PC. I’m a Mac’ ads that resulted in 85,000+ views in a 24-hour period before a request for removal by Apple Marketing
• Delivered six key product launches in 21-months – including Parallels Desktop 2.5/3.0/4.0 for Mac, Parallels Server for Mac and Parallels Workstation Extreme
Microsoft
Product Manager (Contract), SQL Server Marketing
03.2005 - 03.2007
Purpose – Support the SQL Server 2005 Upgrade and Business Intelligence global Go-To-Market campaigns by effectively managing content deliverables and activities during the largest server launch in Microsoft history
• Lead planning and project management meetings in the development of internal and outbound sales and marketing deliverables, including white papers, resource kit multimedia, presentations, datasheets, internal and external websites, webcasts, learning videos, technical documentation and marketing promotions
• Delivered the product resource kit and coordinated the release-to-web content on Microsoft.com, Microsoft Developer Network (MSDN) and TechNet for IT Pro’s web portals
• Own the delivery of SQL Server 2005 Express Edition beginner content - including learning videos, sample data models and e-book – to capture the hearts & minds of Non-IT Professionals to adopt the Microsoft Express developer platform
• Support the SQL Server "Katmai" launch plan owner to create the business and marketing plan for the release of SQL Server 2008
Individual Highlights:
• Supported the SQL Server Upgrade GTM campaign owner to deliver a four-day 300-level training ‘Bootcamp’ event attended by 75+ world-wide partners and internal technical sales
• Recognized by the GM of SQL Server Marketing as having orchestrated SQL Server’s most broad awareness and involvement during Microsoft’s annual global sales and marketing briefing event, coordinating launch content into key breakout sessions and executive keynotes
• Owned the strategy and execution of several key SQL Server product pages on Microsoft.com to support broad customer communication efforts
• Coordinated executive planning reviews with the GM of Servers & Tools Marketing and the GM of Application Platform Marketing
• Contributed to the Application Platform GTM Cookbook – a creative and demand generation guide for execution across Microsoft’s international subsidiaries
Unisoft Networks
Marketing Manager
09.2004 - 02.2005
? Work closely with management to develop and implement a B2B marketing strategy that best compliments the company's core technical service competencies
? Redesign and manage the company website; Create corporate messaging and marketing content
? Drive the relationship with channel partners (Microsoft, HP, Intel, VERITAS, and Symantec); Optimize MDF and co-op funds; Coordinate product training with the sales team
? Collaborate with vp of technical services to research and develop case studies documenting the success and depth of experience in our service offerings that resulted in Microsoft Gold Partner Certification
? Partner with the sales manager to develop promotions and events that drive revenue and extend market reach
? Development and design online and offline sales and marketing materials including: e-mail and direct marketing, press releases, product brochures, advertising and quarterly newsletters
Pogo Linux
Marketing Manager
05.2001 - 05.2004
? Direct e-commerce and event marketing of Linux hardware to SMB?s, government and universities, and Fortune 5000 corporations
? Manage corporate branding and oversee all B2B marketing communication pieces that include: website content, product brochures and documentation, advertisements and tradeshow graphics
? Create effective product messaging and oversee launches
? Maximize $250k annual marketing budget through negotiation and buying skills
? Coordinate PR firm on goals and expectations; Draft company press releases
? Organize tradeshows to generate sales leads and brand awareness that include the bi-annual LinuxWorld Conference & Expo in San Francisco and New York (August 2002 to May 2004)
? Develop and design promotional marketing merchandise strategies for events
? One of four employees when the company moved to Redmond, Wash. from the Bay Area in 2001; Annual revenue doubled each year
Univ. of Washington Medical Center, Radiology
Marketing Assistant
07.1998 - 06.2000
? Assisted department administrator with monthly billing and calculation of payroll
? Administered general office support (answered multi-line telephones, copied and filed documents, sorted daily incoming mail, and purchased office supplies)
? Edited and proofread outgoing department letters and grant proposals
? Promoted after three months from Student Hourly; salary was raised twice
Local Availability
Only available in these countries:
USA
Home office with ability to travel (as appropriate)
