Spencer Shaak available

Spencer Shaak

SEO Content Specialist

Profileimage by Spencer Shaak SEO Content Specialist from Philadelphia
  • Philadelphia Freelancer in
  • Graduation: not provided
  • Hourly-/Daily rates: 40 $/hour
  • Languages: English (Native or Bilingual)
  • Last update: 20.04.2015
Profileimage by Spencer Shaak SEO Content Specialist from Philadelphia
Social Media, Social Networking, Leadership, Microsoft Office, Microsoft Excel, Web Content, Social Media Marketing, SEO, Google Analytics, Blogging, Advertising, CMS
03.2014 - 03.2015
?Update content for Vanguard employees on both the internal (CrewNet) and external website (CrewConnect)
?Perform quality assurance tests on pages with interfaces and applications (check for broken links using WebLink Validator)
?Update CrewCentral with trending topics pertinent to answering recent issues and inquiries from crew staff and employees which are recorded on SalesForce
?Use Dreamweaver to manage template content files and submit files with their corresponding DCR through TeamSite
?Update Crewnet search terms and one-box with keywords relevant to search
?Migrate and consolidate global content for country-specific policies (London, Amsterdam, Switzerland, Australia, and Canada). Troubleshoot policy pages and consolidate policy pages using targeted html code.

Penn Medicine (University of Pennsylvania Health System)
Web Content Coordinator
09.2011 - 10.2013
?Review service line pages for SEO value/update SEO for strong optimization as well as adding new rich medical content
?Work listing all of Penn Medicine’s practices in Yelp in order to attain strong SERP
?Optimize patient testimonial videos to be placed on Penn Medicine’s transplant landing page
?Create and manage posts for the Penn Medicine’s Health and Wellness blog , Liver Transplant Blog, Lung Transplant Blog, Metabolic&Bariatric Surgery Blog
?Make corrections to doctor profiles and listings
?Work with different departments such as Penn Mindfulness in transitioning their old website to the new Penn Medicine website template
?Use Dreamweaver to push content through Interwoven Content Management System (CMS)

CertaPro Painters
SEO Specialist
09.2010 - 09.2011
?Oversee the Philadelphia Coop websites and complete their SEO (15 franchise owners)
?Take project pictures and input graphics on sites: use pic monkey to change dimensions, use Google Picasa in creation of slideshows
?Write and edit content (FAQ, bios, promotions, painting services, events)
?Implement Google Analytics to analyze and direct traffic to all the sites/track where pertinent painting keywords appear in Google SERP and record results thru Excel
?Use HTML for creating headings, titles, subtitles, page breaks, embedding I-Frames, Google Maps, videos
?Create internal backlinks connecting pages in addition to creating external backlinks
?Add and update directories to be placed on site (Yelp, Yellow Pages, Angies List, Home Advisors, Better Business Bureau)
?Assisted with creation of social marketing/web advertising and search for CertaPro organized 5k summer race


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