Keywords
Skills
I am passionate about Brands, Digital Marketing and E-Commerce. Based on my natural science and business science academic qualifications with the focus areas marketing and communications, I am able to think analytical and to come up with innovative and creative ideas. One of my strength is the analysis of data in a marketing context and develop concepts on this base. I am able to consider and include technical, content and visual aspects. Different projects in diverse marketing disciplines lead to an integrated approach, therefore I develop and implement measures which fit in the overall strategy.
My focus areas
IT & Software
Some exemplary Projects:
MediaCom Holdings Ltd., Manchester, England
Development of a marketing strategy for an online start-up business in the automobile industry with a focus on brand building; comprehensive analysis of the market environment, the decision-making unit and purchase process.
Google Inc., Manchester, England
Klaus Resch Verlag KG, Großenkneten, Germany
Academic background
Manchester Metropolitan University, Manchester, England
Jade University of Applied Science, Wilhelmshaven, Germany
University of Osnabrück, Osnabrück
My focus areas
- Online-Marketing with an emphasis on Websiteoptimisation (off- und on- page)
- Content-Management and Creation
- Marketresearch
- Social Media Marketing
- Integrated Marketing Communication
- Visual Communication
IT & Software
- HTML5 and CSS; CMS (Joomla, Wordpress);
- Google Analytics; Google Adwords
- Microsoft Office (Word, Excel, PowerPoint, Project)
- Adobe Creative Suite (Photoshop, InDesign, Illustrator), Adobe Premiere
- SPSS Statistics
Some exemplary Projects:
MediaCom Holdings Ltd., Manchester, England
Development of a marketing strategy for an online start-up business in the automobile industry with a focus on brand building; comprehensive analysis of the market environment, the decision-making unit and purchase process.
Google Inc., Manchester, England
- Market research project
- Analysis and evaluation of survey data
- Investigation of relations of different factors by using correlation- and regression analysis (SPSSStatistics)
- Presentation of recommendation of actions and potentials
Klaus Resch Verlag KG, Großenkneten, Germany
- Marketing Communications Manager
- Online-Marketing: Website optimisation, monitoring and coordination of online campaigns by using Google Analytics and Adwords
- Social media: Planning and development of articles and lotteries
- Conception, execution and evaluation of surveys and reports
- Redesign and repositioning of the print and online media products
- Strategic planning, development and coordination of communication and marketing concepts
Academic background
Manchester Metropolitan University, Manchester, England
- Marketing Communications, Master of Science (Distinction)
- Focus areas: Integrated Marketing Communications, International Brand Strategy, Strategy and Planning for Digital and Social Media Marketing
- Dissertation: The impact of Generation Y’s brand loyalty on brand strategies in the digital age
Jade University of Applied Science, Wilhelmshaven, Germany
- Media management and Journalism, Bachelor of Arts (1,8)
- Focus areas: Media and Communications, Internettechnology, Strategic Media Management, Trend- and Media Research, Visual Communication
University of Osnabrück, Osnabrück
- Biology, Bachelor of Science (2,3)
- Focus areas: Microbiology, Ecology, and Marine biology
Project history
Google Inc.: Projekt im Bereich Markforschung
"Having Carolin work on this specific project, in order to find a solution to a real-time challenge, has made the difference. Without her contribution, it would still be in the concept stage. Carolin took the brief and through a lot of hard work and an impressive grasp of statistical methods, delivered exactly what was required and more. My colleague and I were thoroughly impressed with how Carolin explained the process and guided us through the project recommendations - all in a marketing context. Fantastic work." Alex Blaikley, Industry Head @ Google
"Having Carolin work on this specific project, in order to find a solution to a real-time challenge, has made the difference. Without her contribution, it would still be in the concept stage. Carolin took the brief and through a lot of hard work and an impressive grasp of statistical methods, delivered exactly what was required and more. My colleague and I were thoroughly impressed with how Carolin explained the process and guided us through the project recommendations - all in a marketing context. Fantastic work." Alex Blaikley, Industry Head @ Google
Local Availability
Only available in these countries:
Germany