Carolin Müller available

Carolin Müller

Digital Marketing Specialist

Profileimage by Carolin Mueller Spezialist Digitales Marketing from Ahlhorn
  • 26197 Ahlhorn Freelancer in
  • Graduation: Msc Marketing (Communications)
  • Hourly-/Daily rates: 20 €/hour
  • Languages: German (Native or Bilingual) | English (Full Professional) | French (Elementary) | Italian (Elementary)
  • Last update: 23.03.2016
Profileimage by Carolin Mueller Spezialist Digitales Marketing from Ahlhorn
I am passionate about Brands, Digital Marketing and E-Commerce. Based on my natural science and business science academic qualifications with the focus areas marketing and communications, I am able to think analytical and to come up with innovative and creative ideas. One of my strength is the analysis of data in a marketing context and develop concepts on this base. I am able to consider and include technical, content and visual aspects. Different projects in diverse marketing disciplines lead to an integrated approach, therefore I develop and implement measures which fit in the overall strategy. 

My focus areas
  • Online-Marketing with an emphasis on Websiteoptimisation (off- und on- page)
  • Content-Management and Creation
  • Marketresearch 
  • Social Media Marketing
  • Integrated Marketing Communication
  • Visual Communication

IT & Software 
  • HTML5 and CSS; CMS (Joomla, Wordpress);
  • Google Analytics; Google Adwords
  • Microsoft Office (Word, Excel, PowerPoint, Project)
  • Adobe Creative Suite (Photoshop, InDesign, Illustrator), Adobe Premiere
  • SPSS Statistics

Some exemplary Projects:

MediaCom Holdings Ltd., Manchester, England
Development of a marketing strategy for an online start-up business in the automobile industry with a focus on brand building; comprehensive analysis of the market environment, the decision-making unit and purchase process.

Google Inc., Manchester, England
  • Market research project
  • Analysis and evaluation of survey data
  • Investigation of relations of different factors by using correlation- and regression analysis (SPSSStatistics)
  • Presentation of recommendation of actions and potentials

Klaus Resch Verlag KG, Großenkneten, Germany
  • Marketing Communications Manager 
  • Online-Marketing: Website optimisation, monitoring and coordination of online campaigns by using Google Analytics and Adwords 
  • Social media: Planning and development of articles and lotteries
  • Conception, execution and evaluation of surveys and reports
  • Redesign and repositioning of the print and online media products 
  • Strategic planning, development and coordination of communication and marketing concepts

Academic background

Manchester Metropolitan University, Manchester, England
  • Marketing Communications, Master of Science (Distinction)
  • Focus areas: Integrated Marketing Communications, International Brand Strategy, Strategy and Planning for Digital and Social Media Marketing
  • Dissertation: The impact of Generation Y’s brand loyalty on brand strategies in the digital age

Jade University of Applied Science, Wilhelmshaven, Germany
  • Media management and Journalism, Bachelor of Arts (1,8)
  • Focus areas: Media and Communications, Internettechnology, Strategic Media Management, Trend- and Media Research, Visual Communication

University of Osnabrück, Osnabrück
  • Biology, Bachelor of Science (2,3)
  • Focus areas: Microbiology, Ecology, and Marine biology
Google Inc.: Projekt im Bereich Markforschung
"Having Carolin work on this specific project, in order to find a solution to a real-time challenge, has made the difference. Without her contribution, it would still be in the concept stage. Carolin took the brief and through a lot of hard work and an impressive grasp of statistical methods, delivered exactly what was required and more. My colleague and I were thoroughly impressed with how Carolin explained the process and guided us through the project recommendations - all in a marketing context. Fantastic work." Alex Blaikley, Industry Head @ Google

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