Profileimage by Thomas Siddons Marketing Consultant from Dublin

Thomas Siddons


Last update: 07.07.2016

Marketing Consultant

Company: Test Triangle Ltd
Graduation: not provided
Hourly-/Daily rates: show
Languages: German (Native or Bilingual) | English (Native or Bilingual) | French (Full Professional) | Spanish (Limited professional)


AdWords,Online Advertising,PPC,Online Marketing,Advertising Sales,Consultative Sales,Translation,Consulting,Search engine marketing,Marketing,Sales,Business Development,Coaching

Project history


Founder / CEO

12.2014 - .

Having solely founded this online marketing startup, I specialise in setting up and optimising online advertising, marketing, and social media campaigns / accounts, primarily using Google AdWords (including YouTube), Facebook, and Instagram.

My main USP is setting up export campaigns (glocalised and marketed at the German-, English-, and French-speaking markets, with the aim of reducing CPC and increasing Conversions where possible.

Bentley Systems Germany GmbH

Regional Sales Representative, DACH / UKI / FR

03.2015 - 09.2015

Sell ECMS ProjectWise, incl. subscription and perpetual licenses, training, and consulting (total:€340k closed @ 130% of target - biggest deal €75k) to heads of department and CXOs:

- develop and forecast 8X pipeline through three €30k ARR opps weekly

- lisaise with senior staff (internal, partner, and prospect/client)

- co-ordinate complex, high-profile RFI/RFPs with legal & finance departments

- create and manage brand and territory plans

- host and co-present web demos

- attend conferences


ISE HCM UKI SuccessFactors

03.2014 - 11.2014

Managing the whole sales cycle, I successully sold the world's leading SuccessFactors HR software suite to UKI companies with an annual turnover of up to €1.2bn, within the industry verticals Engineering, Construction, Operations, Healthcare and Life Sciences.

I was able to lead the team in terms of work rate and business closed, by working very closely with channel partners and my team.

Teletech (on behalf of Google)

DACH Google AdWords Account Manager

08.2012 - 02.2014

Optimize search & display campaigns through bid/budget negotiations, exceeding KPIs: 35 calls / 2.5 hrs talktime daily & 1 contact per 500 client book of business per quarter; no. of accounts optimized: 180+ per quarter, including min. 2 daily campaign optimisations and a range of 35+ financial and content targets, generating a revenue increase of €0,5m per quarter (totalling @ €2,5m approx.):

PPC, export campaigns, remarketing, conversion optimization, bidding adjustments, solution and SPIN-selling.

N-Able Technologies (today Solarwinds)

DACH & EMEA Inside Sales SMB

01.2012 - 08.2012

I continuously exceeded a minimum 30 calls per day / 10 hours talk-time & 6 executive appointments per week, created a 5X pipeline, through 2 new opps per week (€40k each) - details of pipeline targets and attainment upon request.

I also led the team in terms of work rate (averaging 120%), and the second new team member of six to sell any licences (TCV €30k), made possible only by persistent negotiation and a strategic approach

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