03/2018 – 04/2018 Realignment with emigration to Switzerland, Zurich
Since 10/2015 Birkholz Consulting
Management consultant & marketing agency, Frankfurt am Main
Entrepreneur, owner of Birkholz Consulting
- Supported companies with individual marketing concept for stronger presence in target market online/offline and generated more profitable mandates/orders
- Build the company / network, positioning as expert
- Created qualified business plan, programmed website, wrote business blog
Reference customer J.P. Morgan Asset Management S.a.r.l. in cooperation with Rentaman GmbH, Frankfurt am Main
- Marketing Manager for “Market Insights” program incl. “Guide to the Markets” in D/AT
multi-channel non-product trainings for clients
- Deputy Head of Marketing Germany and Austria
- Responsible for the project "Welcome Kit" for a new strategic partner
- Responsible for digital marketing such as newsletters/websites; analyzed results
- Created and enhanced of sales presentations, brochures, folders for the DACH region with inclusion of product-specific features or CD specifications
- Refined content and redesigned the presentation "Event Concepts" for the sales team
The collaboration ended because of my ambition for Switzerland.
10/2002 – 09/2015 Deutsche Bahn/DB Schenker Rail AG and legal predecessors, Mainz
Consultant Coordination and Marketing for project “Xrail”
01/2015 – 09/2015, DB Schenker Rail AG, Mainz
“Xrail” acts as leading production cooperation and pushes agile the standardization of interfaces/processes to enable full technical interoperability and operations in Europe. “Xrail” alliance partners develop technical solutions/ICT platforms, support automation and digitization of members to increase customer value and strengthen rail's competitiveness.
- Development and implementation “Xrail Capacity Broker” as booking platform for international railway companies
- Coordinated overarching all inquiries received from project “Xrail”, ensured timely and quality-oriented response
- Conducted and coordinated briefing appointments with members of the Board
- Developed/implemented marketing concept for “Xrail” for international trade fair. Internally e.g.: sales staff training; externally: agreed on trade fair concept incl. moderation of panel discussion of board members, design of trade fair booth
- Cooperated with business consultancy Oxera and senior management for Competition Law Self-Assessment (English as business language)
Consultant/Deputy Head of project “Xrail”
08/2011 – 12/2014, DB Schenker Rail AG, Mainz
- Single point of contact for strategic questions on “Xrail” for DB Schenker Rail AG,
six alliance partners, company Xrail S.A.
- Negotiated/harmonized with alliance partners on strategic orientation, in particular further development of offer, basis for decisions in “Xrail”-Management Board
- Autonomous advice to departments on interpretation “Xrail” alliance agreement and strategic impact transport concepts due to customer requirements
- Collaborated with Management Board regarding decisions affecting "Xrail", submission of management-relevant draft resolutions in board meetings
- Responsible project manager for quarterly board briefings for the “Xrail”-Board of Directors Meetings, prepared briefing documents with decision recommendations, coordinated supplying departments
Key Account Management Project Manager
07/2007 – 07/2011, DB Schenker Rail Deutschland AG, Mainz
- Responsible for the service and development key account MARS
- Developed/implemented complex logistics concepts incl. quotations and tender management in coordination with customers and internal departments such as product management, sister companies, et al.
- Realized reloading projects in South East Europe traffic
Assistant to Head of Intermodal Transport Division
10/2005 – 06/2007, Railion Deutschland AG, Mainz
- Contributed to project “KV Bahn” incl. compiling business plan. Created board presentations, e.g. budget resolution templates
- Internal and external division representation
Working Student in fulltime for 18 months
10/2002 – 09/2005, Railion Deutschland AG, Mainz
- Contributed to/responsible for projects in departments business development, HR, sales for automotive customers, operations
Senior Project Manager/CEO of motivaction, the student marketing consulting
Baden-Wuerttemberg Cooperative State University (DHBW), Mannheim
10/2003 – 04/2005
- Project leader of quality management study for restaurant group and of service quality study for packaging company
- Led nine team members (technical and organizational)
- Acquired consulting projects and students for marketing consulting
10/2002 – 09/2005
Studies of Business Administration,
specialization in Service Sector Management/Marketing
Baden-Wuerttemberg Cooperative State University (DHBW), Mannheim
Peculiarity of study:
alternately study three months full-time, work three months full-time;
degree at college of higher education (Fachhochschule) level must be obtained within 36 months; studies with 210 ETCS-points accredited by ZEvA, recognized as an intensive study course, since conversion according to the Bologna Declaration: “Bachelor of Arts”
Diploma thesis: “Reorganization of the human resources department and development of a Balanced Scorecard to determine the quality of work of human resource management”
