Throughout my professional career, I have lived and breathed design. As a designer, I was the creative backbone of countless projects, translating abstract concepts and brand strategies into visual communications that not only captured attention, but also spoke directly to the hearts of the target audiences. My responsibility extended from initial brainstorming and concept sketches to the final delivery of refined designs, through to close collaboration with the marketing, product and development teams.
On a daily basis, I immersed myself in typography, colour and composition, always with a meticulous eye for detail and usability. I oversaw visual consistency across all communication channels, ensuring that each piece of the puzzle fitted in with the brand's larger identity. Managing deadlines and budgets was as familiar to me as using graphic design and UX/UI software.