Profileimage by Brbara ScaramboneLeal Content Strategist, Social Media Specialist, Planner from sopaulo

Bárbara Scarambone Leal


Last update: 08.11.2020

Content Strategist, Social Media Specialist, Planner

Graduation: english literature
Hourly-/Daily rates: show
we can negotiate. always.
Languages: English (Full Professional) | Portuguese (Native or Bilingual) | Spanish (Limited professional)


Content Social Media Planning Content Management Editorial Contents Branded content Strategy & Planning creative planning Creative strategy Ilustration Copywriter seo copywriter Proofreader Social Media Management Social Media Strategist




Content is king! I have huge interest in politics, human rights, women rights, feminism, arts & culture. Also I'm interested in social media planning/strategy, content planning/strategy/production, trends and new medias, data, pop and digital culture/behavior. I've worked in big and small companies, with all kinds of teams and clients such as Vivo (Telefónica), GoPro, 99, ESPN Brazil, Campari (7 brands), Gatorade, Goodyear, Smiles (frequent flyer mileage program), etc. I'm always curious, autodidact and fast learner.

Project history

Freelancing as Brand/Content Strategist, Social Media Specialist, Planner
- Track agency (creative and strategic planning)
- Casa Azul (Flip content planning, production and management)

Social Media Strategist at GoPro
august 2017 - january 2018  
Responsible for all the content planning and strategy for GoPro in Brazil which includes:
- Content curation and on-going localization
- Advocacy/Influencers program management
- Performance reports

Social Media/copywriter freelancer
Social media content strategy and production for 15th Paraty International Literary Festival

Content Specialist/freelancer
Content strategy and production for music festivals (Festival de Clipes e Bandas and Dia da Música): social media, website/blog, newsletters, etc.

Social Media Coordinator at Agência Yo
Responsible for all social media planning/strategy and content.
Clients: Galderma, Besins, Chiesi, Intermarine

Engagement Coordinator at Agência Ideal
Digital marketing, social media content and planning/strategy, branded content and internal communications.
Clients: Gatorade, ESPN, Goodyear, International Paper (Chamex)

Social Media Coordinator at FCB Brasil
Social media content coordinator: responsible for social media engagement strategies driving growth. Works directly with the editorial/creative team to ensure all social activity is aligned with editorial calendars and plans/executes relevant and dynamic content to drive engagement.
Clients: Smiles (frequent flyer mileage program), CNA (english school), Gruppo Campari (Campari, Aperol, Cointreau, Frangelico, Skyy Vodka, Sagatiba, Dreher)

Social Media Analyst at Vivo
Social Media Content and Planning
Internet Division inside Communication Directory: planning and strategy for | |

Social Media Editor / Marketing Analyst at TVA (Grupo Telefônica | Vivo)
Marketing Analyst | Social Media Editor - Vivo TV site maintenance, social media content, planning and strategy.

Marketing Analyst at GOL
Marketing assistant inside Gol/Varig Smiles quality division.

- Other Jobs/experiences
Visual artist/illustrator/collagist featured in many brazilian events, magazines, websites and newspapers. Also featured in the exhibition “About the free women” at Recorte Gallery in São Paulo.
Translator (EN>PT>EN)
Thesis researcher
Music writer
Event producer

Time and spatial flexibility

100% flexible for short and long travel

Youtube - Video

YouTube Profil mostly music i love

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