Marketing Specialist - Moving to Porto, Portugal, in august.

• SMB Digital – (sole proprietorship) – current since June/2013

Founder
Digital marketing organization specialized in small businesses and focused on performance.
Since its foundation, the company served nearly 50 small businesses and entrepreneurs in Brazil with the following services:
√ Website and E-commerce                 √ Social Media Management                  √ SEM
√ SEO                                                √ E-mail Marketing                                √ Branding
Success cases can be found on https://smbdigital.co/#resultados
 

• UNESA (Universidade Estácio de Sá) – September/2013

Teacher - Marketing and Social Communication Post-Graduation Program
Held the Online Publicity and Advertisement course of the Marketing and Social Communication Post-Graduation Program.
The aim of the course was to turn students capable of working with online publicity and advertisement at or for any type of enterprise, either B2C or B2B, and still measure and evaluate the results of their work.
Amongst the subjects taught were: Introduction to Business (Kotler, Porter and Osterwalder); Publicity and Advertising Market Ecosystem (PR Agencies Ecosystem, Success Factors, Speed of Change, Selective Consumption, Big Data); Digital Marketing Tools and Technologies; Communication Strategic Planning (Paid, Own and Owned Media, Inbound Marketing, Selecting Communication Channels); Online Marketing Campaigns (Blogging, SEO, Social Media Management, Google AdWords, Facebook Ads).
 

• Movimento Comunicação LTDA – (digital marketing agency) – from August/2012 to May/2013

Business Developer and Account Manager
Development and commercialization of new business models for low budget accounts.
Account Management of major brands such as Burger King, Unilever, Hellmann`s and Desperados (Heineken).
Establishment of new processes and SLAs (service level agreements) which increased the efficiency of services.
Content planning and review for social networking. KPIs analytical reports.
 

• FRJ Produções LTDA ME (film and video production company) – from May/2011 to March/2012

Partner and Marketing Director – Responsible for Marketing, Commercial and Finance
Highlighted results are the payback of the investment in the first year and the creation of a client portfolio with large companies such as Geo Eventos, Club Med, TV Brasil, Saraiva and Laboratórios Bagó.
Marketing: development of marketing strategy and planning, branding, creation of TV projects, appliance of projects in incentive laws (Audiovisual Law, Rouanet, ICMS and ISS), digital marketing, including website development, adwords campaigns, and social networks campaigns (Facebook, Twitter and LinkedIn).

Commercial: negotiation, sales goals planning, pricing, development of business proposals; commercial calls, follow up of projects.

Finance: cash flow and forecast, strategic investment planning, payments, purchases.
 

• Vivo S/A – from June/2010 to May/2011

Trade Marketing Jr. Manager – Commercial Training
Deployment and implementation of innovative and cost saving methodologies of sales forces training, supported by the concepts of collective intelligence and Web 2.0, such as mobile learning, social learning and trainings at the POS given by store managers, who acted as coaches and started to receive content and lesson plans via customized LMS platform.
Responsible for analyzing key performance indicators (KPIs) of sales forces training projects.
Management of “mystery shoppers” researches to evaluate the efficiency of sales pitch and customer service in stores, franchises, authorized dealers and retailers.
Budget control, strategic planning of training projects of sales forces, production of reports and guidance of investment to increase cost effectiveness of actions.
Conduction of bids for high value contracts with consulting firms.
 

• Globosat Programadora LTDA – from October/2006 to June/2010

Sr. Marketing Analyst – Trade Marketing
Creation of a new model of training for the pay-tv operators sales forces (NET, SKY, Embratel, Telefônica, TVA, etc.). This model is more economic and simple and allowed a significant increase in the amount of teams and personnel trained.
Coordination of sales campaigns.
Coordination of implementation of a new process to control, manage and evaluate the results of sales campaigns sponsored by Globosat, to be used by pay-tv operators.
Production and national distribution of merchandising and sales support materials.
Production of events to the trade, including the participation in the annual conference of the segment (ABTA).
Development of web tools for B2B.
Writing and production of the internal trade marketing guide.
Mapping and reviewing of the workflows of the department.
 

• Universal Channel - USA Brasil Programadora LTDA – from October/2003 to October/2006

Jr. Marketing Analyst – Digital Marketing and Trade Marketing
Responsible for launching the new website of the Universal Channel, an international joint-venture, and for the web marketing and cross-media actions, promotions and cultural contests, achieving considerable increase of unique visitors, traffic and average time spent on the site; pay-tv sales force training and sales campaigns.
 

• Multishow - Globosat Programadora LTDA – from September/2001 to September/2003

Intern – Digital Marketing and Events
Responsible for updating the site of Multishow channel (text and images) and for creating promotions and cultural contests to channel`s subscribers. Support in the organization of Prêmio Multishow de Música Brasileira, 2002 and 2003.