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Heidi Brown

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Last update: 13.01.2020

B2B Communications | Visual Communications | Report Design | Creative Services

Graduation: BA in Business Administration with focus in marketing, design and advertising
Hourly-/Daily rates: show
Projects are quoted on a per-project basis. Monthly retainer plans are available for on-going engagements.
Languages: English (Native or Bilingual)

Keywords

Startups B2B marketing Report Development Reporting and Visualization Reporting Report Design Visual Design Adobe Indesign power bi Google Data Studio engagement strategy Content & Design Collateral Design brand identity Brand Style Guide Pitch Deck Presentation Designer

Attachments

2020-01-HeidiMBrown.pdf

Skills

I specialize in B2B communications, startup marketing, report design/automation, and creative program development. 

Clients include:
  • Startups launching innovative new products or seeking to secure funding
  • Small to medium-sized businesses seeking to refine their brand image
  • Tech, biotech and engineering companies that need help communicating complex ideas
  • Professional service firms looking for support in publishing industry reports and publications
  • Non-profits and purpose-driven companies seeking to grow their community of advocates
Services:
  • Communication program development and implementation
  • Creative direction and development of corporate collateral
  • Presentation and pitch deck design
  • Annual impact report design & production
  • Visual content creation
  • Social media strategy and guidelines

Project history

10/2014 - Present
Owner/Freelancer
Inform Visuals
Outsourced B2B communications, startup marketing, report design/automation, and creative program development. 

Services:
  • Communication program development and implementation
  • Creative direction and development of corporate collateral
  • Presentation and pitch deck design
  • Annual impact report design & production
  • Visual content creation
  • Social media strategy and guidelines

01/2009 - 10/2017
Director of Marketing Programs
Cynvenio Biosystems, Inc.
Introduction of a next-gen novel method of genomic testing to physicians & patients
  • Management of communications programs
  • Development and management of 3 brand families and 10+ products
  • Creative direction and messaging for websites and marketing collateral
  • Project management of LIS design/build and reporting processes
  • Management of internal and external resources
  • Product development support—software UI and packaging design
  • Budget development and management

05/2007 - 11/2008
Director, Marketing
The Cradle
Development of a new social network and resource site for expectant parents (Official honoree, 2008 Webby Awards)
  • Product development of site features and tools
  • Management of company’s promotions and contests
  • Online community development and management of community policies
  • Management of SEO and search marketing strategy, customer acquisition

02/2006 - 05/2007
Director, Marketing
Sabeus
Strategic rebranding to introduce fiber optic sensors to the Oil & Gas industry
  • Launched sensor products into two new market verticals
  • Developed and implemented marketing budgets/plans
  • Creative direction and implementation of communication plans to promote expanded 

02/2005 - 02/2006
Sr. Marketing Manager
Neven Vision (Google)
Brand building of face recognition technologies for security & entertainment apps
  • Established marketing department
  • Development of messaging to educate and introduce recognition technologies
  • Launched mobile entertainment and advertising products
  • Achieved international media attention through press releases and articles

09/2002 - 02/2005
Marketing Manager
Sabeus, Inc.
Expansion of marketing efforts to rebrand and relaunch products
  • Led the company’s re-branding efforts
  • Creative direction and development of corporate collateral and website
  • Planning and management of all aspects of trade shows/events
  • Management of budgets and project timelines

02/2000 - 09/2002
Marketing Manager
CyOptics
Established U.S. presence of Israeli tech start-up
  • Established the company's marketing department
  • Developed a library of product materials, implemented all marketing programs, and garnered high-level press

11/1997 - 02/2000
Program Manager
NetVantage (acquired by Cabletron)

Key role in pre- and post-acquisition transition of marketing and program mgmt.

  • Development of communications and messaging to support acquisition
  • Developed and implemented product customization plans and processes internally among cross-functional teams as well as with OEM customers
  • Competitive market research

05/1993 - 04/1997
Marketing Coordinator / Inside Sales
Unisolve
  • Trained customers on custom accounting software
  • Led software license audits resulting in the collection of substantial unpaid licensing fees
  • Assisted in the design of the software user interface

Time and spatial flexibility

Remote work is preferred. Onsite work and site visits in California are possible.

Other

Connect with me on LinkedIn: https://www.linkedin.com/in/heidimbrown/

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