Skills
Macintosh, web design, Social Media, webinar, electronic health records, Word, Excel, PowerPoint, Custom Web Content, CME/SME, LinkedIn, Twitter, Facebook, Google Docs, Spreadsheets, Sharepoint, Sakai, Canva (infographics), Skype, Google Chats, FreeConferenceCall, Basecamp, Wix, GoDaddy (web design/content), Spreaker, BlogTalkRadio, Audacity, Apple, Centricity, com, CBS
Project history
Over 20 years providing writing and marketing concepts for clients of all sizes around the U.S. and beyond. (E.g., Canada, London, & Portugal.) Specialties: Health & Tech. Particular niche: Writing for/about aging populations (aka Boomers and Seniors).
Award-winning materials, both print and online. Write B2B and B2C projects. These include:
• Case studies/white papers
• Blogs
ˆ Websites (content and site mapping)
• Patient education
• PowerPoint materials
• eBooks
• Infographics
Generated ideas/reporting on first Good Health Starts Here newspaper section designed to inform adults ages 65 and older. Increased readership from 1.5 to 3 million in less than 2 years.
Results generated expanded development of other health marketing communications; e.g. newsletters, brochures, flyers, et al.
Revised old websites and generated several new ones. Created specialized in-house class: "Writing for the Web." Initially scheduled only for writers; success led to teaching two higher levels of employees.