Profileimage by Nikoloz Lelashvili Senior CRM specialist, Corporate finance auditor, Manager and co-founder from Tbilisi

Nikoloz Lelashvili

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Last update: 26.10.2020

Senior CRM specialist, Corporate finance auditor, Manager and co-founder

Graduation: not provided
Hourly-/Daily rates: show
Rate can be negotiated based on the size of a project
Languages: German (Native or Bilingual) | English (Limited professional)

Attachments

NL CV.pdf

Skills

Responsible for strategic planning of CRM communications for the following countries: Czech Republic, Romania, Slovakia, Croatia, Georgia. Main focus on developing, implementing and analyzing automated/ad-hoc CRM campaigns which see significant improvements in different KPIs including: conversion rate, deposits, wagering and engagement frequency. Utilizing multiple channels including: SMS, pop-up, E-mail, Push notification, infobar, FB business manager. I have experience and knowledge in working with the following software: Optimove, Qlik, IMS Solution (Playtech), Evergage and Xtremepush.

Project history

12/2019 - 10/2020
Group CRM specialist
Fortuna Group (5000-10.000 employees)
Marketing, PR and Design
Responsible for strategic planning of all casino related CRM communications for the following countries: Czech Republic, Romania, Slovakia, Croatia. Focusing on developing, implementing and analyzing automated/ad-hoc CRM campaigns which see significant improvements in KPIs including: conversion rate, deposits, wagering and engagement frequency. Utilizing multiple channels including: SMS, pop-up, E-mail, Push notification, infobar, FB business manager.

04/2018 - 12/2019
Senior CRM specialist
Crystalbet (GVC holdings)
Responsibilities:
Responsible for all CRM communications including automated life-cycle campaigns. Main focus on advanced
segmentation, performance reporting and optimization, with continuous consideration of the player journey and
experience.

Focus on: player conversion, onboarding, VIP users, churn prevention and reactivation. Creating promotion contents and
designs along with in-house designers.

10/2015 - 10/2017
Corporate finance auditor
BDO International
Responsibilities:
* Analyzed new investment and business opportunities through valuation models
* Built a forecasting model to analyze current operations and trends for the year
* Did feasibility studies and business valuations for thermal power plants and windmill turbines

09/2012 - 11/2015
Manager and co-founder
UG GYM
Wrote business model of GYM for local university which was approved and materialized soon after. GYM has been
running since 2013.

04/2011 - 03/2012
Intern
CHF international

Time and spatial flexibility

Flexible with time and available throughout all days of week. I have no problem with traveling, but lately covid restrictions makes it a little more challenging.

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