Customer Experience Communication Designer

CI Design

•  Designed logo
•  Developed design framework
•  Created CI playbook/ manual

Blockchain channel design 

•  Researched benchmarks
•  Identified target group
•  Build a design framework create an appealing consumer journey, including :
•  Thumbnail design
•  Video design framework
•  CI (colors, typography, logo)

Press Release 

•  German press release for the new collection from French lingerie brand Aubade

Interactive Video Installation for Anorexia Awareness

• In-depth interviews and case study with/ of people who are affected by anorexia
•  Documentation & analysis of how the illness affects their behaviour
• In-depth interviews with psychologists (psychologist for psychosomatic medicine and
• psychotherapy & c children and adolescent psychotherapist) about the mental illness
• and its effect on people’s behaviour
• Scientific research paper about the psychological background and effects of anorexia:
  • History of Anorexia
  • The influence of different life-stages
  • Psychological and physical side effects
  • Impact on social life
• Project background research
  • Benchmarks
  • Target audience
• Created a viewer experience to evoke empathy and to give a deeper understanding of the emotions behind the mental illness
• Video production of an artistic short film under lining the chaotic emotional wold of an anorectic person
• Illustration of poster showcasing and visualizing emotions
• Documentation and presentation of the work process

• Approximately 1500 exhibit visitors
• 90% of visitors to went through a variety of strong emotions

• Build questionnaires and interviewed Mondi factory workers to get an inside into their workflow and identify their obstacles (Evaluated several hundred questionnaires)
• Visited factory and followed around their usual work process
• Co-Creation with Mondi factory managers, employees, and leadership team from Germany and Austria
• Researched and identified the best tool/ gadget to assist the factory workers, to simplify and speed up their work process
• Hands-on research of different tools like Google AI Glasses and VR headsets
• Benchmark research of training programs as well as assistance programs
• Prototyped AI system for factory workers to lead them through the work process and support problem-solving, including the development of „Kubi“ an assistant avatar

  ---

• Mondi Management and factory workers highly sympathized with the assistant avatar „Kubi“ and were very optimistic about the positive and improving impacts of the AI system

City rebranding – Plauen

•  Co-Creation with the city marketing manager and city council
• Rebranding of the design framework for the German city of Plauen
• Analysing the needs of the residents, visitors, and potential residents through human and rational lenses
• Identified desires of specific target groups and developing a fitting concept for the promotion
• Determined important touchpoints
• Researched consumer generations
• Designed a print campaign to promote the city of Plauen as well as a separate campaign to announce their 100th anniversary
• Created CI Playbook/Manual

City branding workshop – Xi‘an

• Field research of Chinese culture in Xi‘an
  • Dove deep into the everyday life in china
  • Lived with Students of the Xi‘an University of Technology
  • Exclusively toured Tian Shui Fang in the building stage
• Led and supervised (city-)branding Workshop (40 students of the Xi‘an University of Technology)
  • Key Branding guidelines
• Sharing knowledge on customer experience design workshop
• Communicating the value of CX
• Supported the elaboration of ideas and concepts with prototyping methods like
  • Sketching
  • Paper prototypes
  • Low-fidelity wireframe
• Testing of prototypes on students of Xi‘an University of Technology and adjusted according to feedback
• Co-creating with Xi‘an government deputies and mayor Li Mingyuan
• Developed different Ideas for a new city branding (including UX-design for web/app, campaign & print media)
• 100% of students without prior knowledge of branding were able to develop complex
• design frameworks and customer journeys with supervised assistance

•  Social media ads for Orangina
•  Supported campaign development for Jägermeister and Teegut
•  Created cover for Teegut Magazin
•  Designed merchandise and vehicle design for Jägermeister

• Analyzation of target audience and personas
• Trend analysis
• Consumer benefit and insight research and goal setting
• Developed & designed a nonverbal communication system
  • Color guidance system
  • Icon and illustrations for coordination and instructions
• Created empathic and sensitive design to communicate intimate topics (female hygiene, pregnancy, birth, birth control, and abortion) to foreign women with strong religious beliefs
• Subtle and cautious design
• Research of culture and religion
• Meaning of color and symbols
• Documentation of research results
• Created CI Playbook/Manual