Profileimage by John vonSaurma Content Marketing, Social Media, Campaign Management, Strategy from Hamburg

John von Saurma

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Last update: 06.08.2021

Content Marketing, Social Media, Campaign Management, Strategy

Company: Matrix Target
Graduation: not provided
Hourly-/Daily rates: show
Negotiable
Languages: German (Native or Bilingual) | English (Full Professional)

Keywords

Content Social Media B2B B2B / B2C Communication Content Marketing Strategic Planning Campaign management

Attachments

von Saurma-John_EZ_2020.docx.pdf
JvS_CV_072021_ENG.pdf
JvS_CV_072021_DE.pdf

Skills

Key Skills
 
  1. Focus
      • Development and implementation of content marketing strategies, B2B specialist
      • Inbound marketing, agency management and stakeholder communication
      • Paid Media Agency & Service Provider Controlling
      • Strategic planning, control and implementation of digital campaigns
      • Digital strategy consulting in the Group and midmarket segment
         
  1. Specialization

Certified Scrum Product Owner (CSPO)  
      • UX, UI, Customer Journey
      • Development of ideas, creative concept design, social media leadership
      • Creative Communication, Design Thinking
      • Development of buyer personas for best possible targeting

CMS:
Sprinklr, WordPress, HubSpot, Jive, First-Spirit, Typo3

Software:
Asana, Microsoft Office, Adobe Premiere Elements & Photoshop

Operative Online implementations:
Facebook Business Manager, Sales Navigator, Hubspot Marketing Automation, Google Search
Console, Google Analytics.

Online Shop implementations:
Amazon Business Shop, Shopify

Areas of activity online:
Logistics, Automotive, FMCG, Healthcare, IT, Lifestyle & Luxury Marketing, Insurance, Industry
Technology, Fashion (Streetwear), Real Estate, Management Consulting, Gastronomy, Hotel, Non-
Profit, Music Industry, Veterinary Pharma.

Project history

04/2020 - 08/2020
Senior Expert Digital & Content Marketing
DKV EURO Service
Customer: DKV EURO Service https://www.dkv-euroservice.com/de/

* Marketing project management for: DKV LIVE, E-Mobility, TPI
* Ideas Development Moving image and blog Introduction
* Conception Buyer Persona Survey and leadership
* Optimization of the customer and marketing oriented
Campaigns Website
* Agency & Service Provider Management, Stakeholder Communication
* Budget monitoring

02/2019 - 08/2019
Global Campaign Manager
DB Schenker AG (>10.000 employees)
Transport and Logistics

Project management as Global Campaign Manager for Connect 4.0

• Implementation, management, control and optimization of Global Marketing    

• KPI-Tracking

• Control & optimization of customer- and marketing-oriented Campaigns Website

• Performance-Management

• Monitoring SEO, SEA & UX

• Online channels: LinkedIn, Xing, Facebook, Google 360, Display, SEA, SEO, Bing, E-Mail
• Agency & Service Provider Control, Stakeholder Communication
• Budget monitoring, roll-out strategy


02/2019 - 08/2019
Global Campaign Manager
DB Schenker AG (>10.000 employees)
Transport and Logistics

Project management as Global Campaign Manager for Connect 4.0

• Implementation, management, control and optimization of Global Marketing    

• KPI-Tracking

• Control & optimization of customer- and marketing-oriented Campaigns Website

• Performance-Management

• Monitoring SEO, SEA & UX

• Online channels: LinkedIn, Xing, Facebook, Google 360, Display, SEA, SEO, Bing, E-Mail
• Agency & Service Provider Control, Stakeholder Communication
• Budget monitoring, roll-out strategy


07/2018 - 09/2018
Content Concepter
Webguerillas/Territory
Webguerillas/Territory, Munich www.webguerillas.com


Project Management: Client BMW (BMWi)
* Content research, influencer communication, reporting,
Editorial planning, customer newsletter, campaign management.
* Channels: Instagram, Facebook, Twitter, YouTube, Google+
* CMS Sprinklr
* Storytelling, Content Marketing, Special Interest Kampagnen

03/2017 - 03/2018
Social Sales Manager
Phocus Direct GmbH (50-250 employees)
Phocus Direct GmbH, Nürnberg


? Conception, planning, implementation and optimization of lead campaigns
via landing pages for new customer acquisition in the B2B sector
? Conception (text, image) of Facebook, Xing and LinkedIn ads Evaluation of
monitoring data

03/2017 - 03/2018
Digital Strategy Consultant
Phocus Direct GmbH (50-250 employees)
Phocus Direct GmbH, Nürnberg www.phocus-direct.de


? Project management in the veterinary medicine segment, strategic and
operative implementation of social media campaigns and live communication
(B2B). Design Control, Inbound Marketing Methodic, Content Marketing,
Offer preparation
? Concept for the introduction of a new brand in the Industry segment of the
Group.
? Business Development im Bereich SEO mit Partneragenturen

01/2017 - 03/2017
Content Manager
Thyssen Krupp AG
Thyssen Krupp AG, Essen www.thyssenkrupp.com


? Strategic and operative further development of an internal social media
platform
? Migration of websites with UX/UI customization
? Community Management
? Strategic Content planning
? Development of Moving Image Measures including Storyboard Creation

03/2016 - 02/2017
Senior Content Media Consulting & Community Manager
BKK VIACTIV (5000-10.000 employees)
BKK VIACTIV Krankenkasse, Bochum www.viactiv.de


? Development of a holistic social media strategy for positioning a new brand
(brand awareness) in the social media
? Operational support of the image campaign, development & content
production for a youth blog (14-29 years) in the area of health and lifestyle
? Development of a central content strategy, a central idea (story) and strategic
content and topic planning

01/2013 - 01/2014
Event Manager
Junior International Club St. Gallen
Junior International Club St. Gallen https://jcisg.ch


? Conception, planning and implementation of VIP events, including research
and cost calculation as well as coordination of logistical and technical
implementation of events for the Cannes Film Festival, Monaco Boat Show,
Cannes Yacht Show
? Location Scout for the ARD/NDR television production "Côte d´Azur Lifestyle"
? Sponsoring & cooperation marketing, consulting and support of artists and VIP
customers, guest management, promotion and model service

01/2012 - 12/2012
Online Media & Community Manager
Carlton International; Royal Mougins Resort (Mougin), Bespoke Yacht charter (Monaco)
Carlton International (Antibes), Royal Mougins Resort (Mougin), Bespoke Yacht charter (Monaco)

www.carlton-international.com - www.royalmougins.fr - www.bespokeyachtcharter.com


? Conception, implementation and control (D-A-CH) of the social media
marketing strategies. Employee training for SMM channels and community
maintenance.
? Conception and creation of Facebook; Twitter; YouTube; Pinterest; Tumblr and
other SMM channels
? Conception for lead generation, identification and negotiation of marketing
cooperations. Content marketing, storytelling, acquisition of PR agencies and
cooperation partners, management of external partners.

01/2010 - 12/2010
Social Media Manager
Malteser Charity e.V.
Malteser Charity e.V., Cologne www.malteser.de


? Conception and creation of Facebook, YouTube & Malteser Blog
? Employee training for the channels and community
? Content maintenance within a defined social media strategy
? Service provider support (SEO/SEM), editorial support and further
development of the micro site (blogs)

01/2008 - 12/2009
Digital Marketing Manager
Leslie Mandoki
Leslie Mandoki, Lake Starnberg www.mandoki.net


? Conception and creation of Facebook, MySpace, YouTube, Twitter accounts
and Man-Doki.net blogs, handling of external service providers in the online
marketing sector
? Support of the online community on Facebook, YouTube and the Mandoki
blog, editing of online texts in consultation with the press office and Leslie
Mandoki
? Operative implementation of editorial content for special interest campaigns
(Audi AG & CDU), display of social media channels and content generation

01/2006 - 01/2008
Head of Cooperate Communications, Head of Email Marketing
Perfect Marketeam GmbH
Perfect Marketeam GmbH, Munich


? Planning, further development and creation of the agency's own B2C
newsletter
? Customer consultant for DELL
? Customer Consultant for TELEKOM
? Affiliate Marketing and CPL Campaigns
? Special forms of advertising Concept - Sweepstakes
? Management of the PR agency and cooperation partners

01/2001 - 12/2005
Managing Director CEO
Matrix Target Events
Matrix Target Events, Munich


SELECTION OF REFERENCES
? Promotion Sales Force for Client Sprint, Backbones
? TV1.de, POS conception and Event Promotion
? Audi Inc, Assistant to the Project Manager for the Opening of the Audi Museum
Mobile
? Hard Rock Café Munich, conception & cooperation marketing of the opening
event
? Alfa Romeo, Red Passion Event organization, POS in Coop. with Campari Grp
? Burda Publishing (Amica Magazin), Sales Force Promotion, POS
? Brita Wasserfilter, POS Concept

01/1998 - 01/2001
Founder
Adman-Lounge e.V.
Adman-Lounge e.V., Munich
Real-practicing platform for advertising and media with monthly Come2Gether events


? Cooperation marketing with Europa Fachpresseverlag (W&V) and trade
Publication Horizont
? Sponsoring actions, POS actions, Incentive conception, Event management,
conception of special advertising forms and profit plays (on-line and Events),
Sales graduation. Sales Promotion, trade fair:


Prinz City Guide; Sixt Inc; Red Bull; Stella Entertainment; Getty Images;
Campari Group; IDG Verlag; Nestle AG; LVMH Group (Moet); Allianz Inc;
Bahlsen Inc; 1&1; Burda Publishing; Radeberger; Holsten; Maritim Hotel
Munich.


? Trade marketing in cooperation with Kogag Event GmbH and Avantgarde for:
E-Puls (O2 Group) and Audi Inc

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