Design Thinking Coach
Keywords
Marketing
marketing and business strategy
content editor
Content Management
Design Thinking & Design Sprints
Design Thinking Consulting / Coaching
Design Thinking Facilitator
Design Thinking Coach
Copywriting
Branding Identity
Branding/Identity
Branding
marketing audit
marketing channels
Marketing Concept
Content & Design
content brand creative writers
content brand marketing writing
Content copywriter
Content Creator
Skills
Hi, I'm Julia. I'm a marketing consultant with more than 10 years of experience helping businesses, startups, and non-profits reach their target audiences. Before becoming an independent marketing consultant, I worked for the world's largest digital agency (Accenture Interactive), advising leading companies from various industries. I have a degree in Business Administration, am a certified Design Thinking Coach, and trained as a Content Professional at the School of New York Times. With a lot of passion and practical experience, I lecture marketing at universities.
Project history
03/2021
-
05/2021
- Conception and conduction of design thinking workshop series with the goal of developing new digital services for a business unit
- Creation of an interview guide and conducting interviews with customers from different companies
- Processing of interview insights and derivation of concrete solutions as well as innovation ideas
02/2021
-
04/2021
Mareting and Branding Strategist
FinTech Startup
(Banks and financial services, < 10 employees)
- Creation of a branding strategy for a Swiss FinTech startup for communication and brand presence
- Conducting several workshops to define brand values, brand messages, target group address, positioning in the market, brand personality and brand taglines/brand slogans
- Definition of a comprehensive branding strategy to align future design, messaging and copy with brand objectives
01/2021
-
04/2021
Copywriter and Content Strategist
Web Agency
(Marketing, PR and Design, 10-50 employees)
- Creation of blog articles for an advertising agency on technical topics with a focus on marketing, business models and entrepreneurship
- Definition of content strategy including definition of personas, goals, processes, content matrix, content statements and content roadmap
- Creation of content calendars for the editorial preparation of texts for 6 months
Local Availability
Only available in these countries:
Germany, Austria und Switzerland