Profileimage by Julia Strachowitz Marketing Consultant I Content Strategist I Design Thinking Coach from Zuerich

Julia Strachowitz

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Last update: 06.09.2022

Marketing Consultant I Content Strategist I Design Thinking Coach

Company: Julia Strachowitz Marketing Consulting
Graduation: Bachelor of Science in Business Administration with Major Marketing
Hourly-/Daily rates: show
Languages: German (Native or Bilingual) | English (Full Professional)

Attachments

CV Julia Strachowitz.pdf

Skills

Hi, I'm Julia. I'm a marketing consultant with more than 10 years of experience helping businesses, startups, and non-profits reach their target audiences. Before becoming an independent marketing consultant, I worked for the world's largest digital agency (Accenture Interactive), advising leading companies from various industries. I have a degree in Business Administration, am a certified Design Thinking Coach, and trained as a Content Professional at the School of New York Times. With a lot of passion and practical experience, I lecture marketing at universities.

Project history

03/2021 - 05/2021
Design Thinking Coach

  • Conception and conduction of design thinking workshop series with the goal of developing new digital services for a business unit
  • Creation of an interview guide and conducting interviews with customers from different companies
  • Processing of interview insights and derivation of concrete solutions as well as innovation ideas

02/2021 - 04/2021
Mareting and Branding Strategist
FinTech Startup (Banks and financial services, < 10 employees)

  • Creation of a branding strategy for a Swiss FinTech startup for communication and brand presence
  • Conducting several workshops to define brand values, brand messages, target group address, positioning in the market, brand personality and brand taglines/brand slogans
  • Definition of a comprehensive branding strategy to align future design, messaging and copy with brand objectives

01/2021 - 04/2021
Copywriter and Content Strategist
Web Agency (Marketing, PR and Design, 10-50 employees)

  • Creation of blog articles for an advertising agency on technical topics with a focus on marketing, business models and entrepreneurship
  • Definition of content strategy including definition of personas, goals, processes, content matrix, content statements and content roadmap
  • Creation of content calendars for the editorial preparation of texts for 6 months

Local Availability

Only available in these countries: Germany, Austria und Switzerland
Profileimage by Julia Strachowitz Marketing Consultant I Content Strategist I Design Thinking Coach from Zuerich Marketing Consultant I Content Strategist I Design Thinking Coach
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