Digital Analyst
Zurich Insurance
(Insurance, 1000-5000 employees)
Keywords
Skills
Python, R, Power BI, MicroStrategy, Tableau, Google Data Studio, Google Analytics, AdWords, Analytics, Data Studio, Google Tag Manager, business intelligence tools, SQL, Adobe Analytics, Web Analytics, social media, Facebook Insights, Youtube, Twitter , Google, Coremetrics, Sitecatalyst
Project history
03/2018
-
04/2020
- Helps identify analytic strategies, measure website and conversion funnel performance, as well as online campaigns, digital marketing and multichannel activities;
- Builds and maintains weekly, monthly summary reports and dashboards on Tableau and Data Studio ;
- Implementing Google Analytics tracking, developing tagging in Google Tag Manager;
- Measuring the impact of product features to take fact-based decisions and make sure the App and Website keep improving; - Developing business intelligence tools and dashboards to help the different departments in their job;
- Work with different types of data and modeling the data with Tableau and SQL.
08/2016
-
11/2017
Business Intelligence Consultant
Iluztrar
- Implementation of Google Tag Manager and events via GTM.
- Implementation of Remarketing and AdPlaces Tags
- Creation and implementation of goals and kpi`s in Google Analytics
- Sending of weekly reports with the evolution of the inscriptions for the entrance exam.
- Analysis of media investment and ROI.
- Client: FEI
- Implementation of Remarketing and AdPlaces Tags
- Creation and implementation of goals and kpi`s in Google Analytics
- Sending of weekly reports with the evolution of the inscriptions for the entrance exam.
- Analysis of media investment and ROI.
- Client: FEI
08/2016
-
09/2016
Business Intelligence Consultant
HandMade UX
- Understanding the company and data collected in the most diverse channels such as Google Analytics, Adobe Analytics, call
center data and open data as research and government data.
- Carry out the mapping of the KPIs that defined the success of the proposed solution according to the business objective and
product objective.
- Document measurement strategy, definition of pageviews, events, variables, goals and funnels of conversion paths, separate
groups of metrics and indicate how the analysis should be performed.
- Technical documentation (source code) for implementing analytics tools and configuring their interfaces.
center data and open data as research and government data.
- Carry out the mapping of the KPIs that defined the success of the proposed solution according to the business objective and
product objective.
- Document measurement strategy, definition of pageviews, events, variables, goals and funnels of conversion paths, separate
groups of metrics and indicate how the analysis should be performed.
- Technical documentation (source code) for implementing analytics tools and configuring their interfaces.
12/2015
-
08/2016
Performance and Web Analytics Coordinator
Havas Worldwide
- Responsible for performance and analysis from sales;
- Develop new metrics and social media analyses through reports;
- Develop new metrics and social media analyses through reports;
12/2014
-
12/2015
Performance and Web Analytics Coordinator
Espalhe MSLGROUP
- Responsible for performance team from buzz, web and app analytics; - Develop KPI´s and share goals from guerrillas actions,
app mobiles and e-commerce campaigns developing to the customers analyses, reports and action proposes;
- Content analysis and health of brands, applications and brand channels;
- Develop new metrics and social media analyses through reports;
- Clients in 2015: Corporate Ambev, GRU Airport, Mondelez (Trindent, Lacta and Halls), Ducoco, Cargill (Pomarola), PepsiCo
(Drinkfinity), Postos Ale, Guabi Natural and Visit Mexico.
- Skills and Expertise at Google Analytics, Sysomos, Gorkana, Twitter Analytics and Ads, Facebook Insights and Ads, Youtube
Analytics, Zmonitor, Scup, Social Bakers, Topsy.
app mobiles and e-commerce campaigns developing to the customers analyses, reports and action proposes;
- Content analysis and health of brands, applications and brand channels;
- Develop new metrics and social media analyses through reports;
- Clients in 2015: Corporate Ambev, GRU Airport, Mondelez (Trindent, Lacta and Halls), Ducoco, Cargill (Pomarola), PepsiCo
(Drinkfinity), Postos Ale, Guabi Natural and Visit Mexico.
- Skills and Expertise at Google Analytics, Sysomos, Gorkana, Twitter Analytics and Ads, Facebook Insights and Ads, Youtube
Analytics, Zmonitor, Scup, Social Bakers, Topsy.
04/2014
-
12/2014
Business Intelligence Analyst
RAPP Brasil
- Analyzed the online campaign performance focus in Search Marketing;
- Results analyzes and presentation from new scenarios and insights;
- Developed new metrics and traffic analyzes from campaigns and conversion funnel; - Users behavior study to measure projects
performance;
- Tagging analyze from sites and campaigns;
- Metrics crossing from performance media;
- Customer: Vivo.
- Results analyzes and presentation from new scenarios and insights;
- Developed new metrics and traffic analyzes from campaigns and conversion funnel; - Users behavior study to measure projects
performance;
- Tagging analyze from sites and campaigns;
- Metrics crossing from performance media;
- Customer: Vivo.
05/2013
-
01/2014
BI and Web Analytics Analyst
Netshoes
- Developed internal search KPIs, actions planning in site search resulting actions with zero costs with significant returns in
revenue; - Supervised the internal search results, redirects actions and synonyms to optimize the results bringing value to the
search, we had an increased of 1 million reals on the revenue;
- I planned and followed the marketing campaign results and competitors actions;
- Analyzed the e-commerce results focusing on e-commerce performance through Web Analytics and Business Intelligence panels
taking the opportunity to build dashboards to monitor the account and bring insights and opportunities to the client;
- Tools: Web Analytics, Google Analytics, Coremetrics and Sitecatalyst.
revenue; - Supervised the internal search results, redirects actions and synonyms to optimize the results bringing value to the
search, we had an increased of 1 million reals on the revenue;
- I planned and followed the marketing campaign results and competitors actions;
- Analyzed the e-commerce results focusing on e-commerce performance through Web Analytics and Business Intelligence panels
taking the opportunity to build dashboards to monitor the account and bring insights and opportunities to the client;
- Tools: Web Analytics, Google Analytics, Coremetrics and Sitecatalyst.
Local Availability
Open to travel worldwide
