Profileimage by Rafael Cruz Paid Media Specialist | Content Writer | Leads Generation from

Rafael Cruz


Last update: 30.04.2023

Paid Media Specialist | Content Writer | Leads Generation

Graduation: not provided
Hourly-/Daily rates: show
Languages: English (Limited professional) | Portuguese (Native or Bilingual) | Spanish (Limited professional)


Strategic Thinking Success Driven Content Marketing Inbound Marketing Lead Generation Market Research Storytelling Paid Advertizing Team Management Copywriting




I am a specialist in lead generation and Inbound Marketing strategies. I have extensive experience in team leadership and am known for my ability to guide teams to achieve results and goals. I am a specialist in storytelling and have strong copywriting and content marketing skills. As a marketing analyst, I have a strategic vision and am results-oriented. I am fluently bilingual and have published interviews on the internet about the success of my projects and invitations to speak at national and international conferences. I am a specialist in Inbound strategies, and have a owner's vision, so I am able to develop creative and effective solutions for my clients.

Project history

02/2019 - 01/2023
Chief Marketing Officer
* Responsible for creating all of the company's digital marketing operations: on/offboarding processes, lead generation, customer
service, landing page creation, inbound processes, content creation, and advertising. Defining positions, selecting professionals
for the team, managing budgets, defining campaign and investment strategies, and directly responsible for 9 employees.
Customer portfolio including Leadlovers, Oi Telecom, Totvs, and others brazilians big techs.

* Main Project: Consolidation of the company in the consulting market
o Action: Inbound marketing processes
o Result: 1658% business growth

02/2018 - 05/2019
Head Digital Marketing
* I was responsible for internalizing the company's marketing, previously managed by an agency, creating all the necessary
processes to keep the company attracting qualified leads daily and generating relevant content with the goal of reaching new
audiences and elevating lead awareness within the buying journey.

* Main Project: Increase the company's market positioning
o Action: Paid traffic processes with content marketing strategies
o Result: The company moved from 6th to 2nd in market positioning in 8 months.

12/2010 - 02/2018
Chief Executive Officer
Nerd Rico Marketing Courses
* Responsible for creating the entire digital marketing operation of the company: onboarding and offboarding processes, lead
generation processes, student support processes, landing page creation, process automation, creation of dozens of email
marketing strategies, production of over 200 blog articles, inbound processes, content and ad creation. Definition of positions,
selection of professionals for the team, budget management, campaign and investment strategy definitions, and directly
responsible for 14 employees.

* Main Project: Creation of a sales model as an affiliate of digital products
o Action: Creation of email lists with inbound marketing
o Result: ROI of 29% combining all campaigns and invested values in 36 months of operation.

Local Availability

Only available for remote work
Profileimage by Rafael Cruz Paid Media Specialist | Content Writer | Leads Generation from Paid Media Specialist | Content Writer | Leads Generation