Skills
Degree in Political Science and Economics. Specialized in Management of Marketing and Communications Online projects (both at University and also for work experience). Work experience includes roles of Web Product Manager for the multinational Europcar, Web Content Manager of the Sitcom Group (Sky platform), Junior Product Manager in the Multimedia Department for the Espresso Group (for La Repubblica). Right now I’m working as Web Marketing Expert & Consultant on the basis of more than eleven years experience on on line contests. Excellent knowledge of both spoken and written English, medium level spoken and written Spanish, mother tongue Italian. Outstanding computer skills.
Specializations: Content Management Systems, Strategic On Line Marketing, SEO, SEM, Affiliation, Social Network, ppc, Web Site Project, Web Analysis, Web Statisitcs
Specializations: Content Management Systems, Strategic On Line Marketing, SEO, SEM, Affiliation, Social Network, ppc, Web Site Project, Web Analysis, Web Statisitcs
Project history
Mauro Morelli, Media Plus
Chiara Fusacchia, Europcar Italy
Maria Alessandra Cavestro, Europcar Italy
Fabio Piccigallo, Edizioni la Repubblica
Fabio Vistpi, Edizioni La Repubblica
Chiara Fusacchia, Europcar Italy
Maria Alessandra Cavestro, Europcar Italy
Fabio Piccigallo, Edizioni la Repubblica
Fabio Vistpi, Edizioni La Repubblica
Local Availability
Only available in these countries:
Italy
To be defined according to the project
Other
Curriculum Vitae
From March 2013
Web Marketing Strategist & Consultant
www.gay-houseshare.com, Italian start up
from 2012 September to Present:
Web Marketing Expert & Consultant as Free Lance
Web marketing development strategies and analysis, web start up business consultant
Some of my clients: Asstra (www.asstra.it) Technogamma (www.technogamma.it ), Mauro di Marco (www.maurodimarco.it), Centro Dharma (on building website www.centrodharma.it ), www.bio-yoga.it (on building website), Centro Il Fiume (www.centroilfiume.it ), Maria Rosa Spagnolo Weddingcoach (www.latuaweddingcoach.com ), Awa Ly (www.awalymusic.com, fb, crowfounding, etc ... )
From 2011 August to 2012 August
Web Marketing Consultant at Asstra (Public transport affairs and consultancy company)
From 2005 July to 2012 August
Product Manager Web
Europcar Italia Spa www.europcar.it
Web Marketing and Online Communications
Management of the following campaigns: SEA (Search Engine Advertising), SEP (Search Engine Positioning), ADV (Web Advertising), SEO (Search Engine Optimization), Affiliation, Facebook, Twitter
Responsible for reaching the following objectives: traffic, conversation ratio and revenue
Management of budget web (media agency, web agency)
Responsible for e-business department (extranet, microsite, personalized links) and support for the BtB and BtC areas
Provided external and internal coordination (web agency, marketing operative, media agency)
Developed online communication strategy on the corporate site and external platform
Monitored outcomes via web analytics tool (Nedsat), Google Adwords and Analytics, datawarehouse
Coordinated national and international projects, coordinated with the French Headquarters (which comprised of working abroad)
Directly coordinated of specialized resources
From 2003 to 2005
Senior Account Executive
Media Plus Srl - Rome
studying and developing of business projects
formulating the content of projects and presentation to clients
Providing guidance to assistant technicians
consultants, furniture coordination
market research and analysis
Formulating content projects
Coordination of project to build company web sites
http://www.mplus.it/, http://www.adlab.it/
From December 2001 to June 2003
Web Content Manager
Sitcom Multimedia Rome
Web channel editing coordinator
Formulating and presenting multimedia content projects
Multimedia project coordinator in the New media Department, Multimedia planning
Formulating and presenting multimedia content projects to clients
Developing Internet and new media communication strategies
Proofing the material for demos, promos, presentations, Internet
www.alice.tv, www.leonardo.tv,,www.nuvolari.tv, www.sitcom.tv, www.sitcomworld.tv, www.marcopolo.tv
From 2000 to 2001
Project Manager Junior
Edizioni La Repubblica - Multimedia Department Rome
managing Cd-Rom production (Cd-Rom series enclosed to the weekly magazine "L'Espresso")
managing the whole process leading to the production of Cd-Rom: from the planning of series, to beta version production, to CD-ROM pre-master until the delivery of gold master to the editor
relationships with the main supplies managed: developers, debugging companies, graphic designers, editors and scientific collaborators
technical and editorial final master Cd-Rom testing
editing of technical, editorial and content description of each Cd-Rom, for packaging, web site creation and marketing campaign
constant contact with the relevant partner companies along the whole editorial production process
dealing with italian copyright publishing permits, SIAE, for Cd-Rom content and artwork
web site testing in the various phases of its elaboration
collaborating in various administrative tasks and legal support, for Cd-Rom contracts
scouting and monitoring of competitive products both on the italian and international market
elaboration of market researches and analysis
Cd-Rom packaging: covers, in-lay, booklet, designing, graphics coordination
www.espressonline.it, www.repubblica.it
From 01.2000 to 10.2000
Project Coordinator for European Multimedia Programme "Ocofabis”
M.A.G.I.C.A. - Rome
conferences executive organizer
web content editor
Coordinator Manager for SINCRONIA's Conference
“The New Competences for the Information Society”
conferences executive organizer
external and web communication
www.mediamaster.org
EDUCATION
DEGREES
1999/2000 Academic Year
Title: Multimedia Forum: Advanced Multimedia Publishing
Post-Graduate Degree (1 Academic Year)
La Sapienza, University of Rome, Communication and Media Faculty. Final Project: e-learning project development. Disciplines: multimedia project publishing and development
1998 March
Bachelor of Political Sciences (4 year BA) with a major in Political Economics
La Sapienza, University of Rome, Political Sciences Faculty
Thesis Topic: Territorial Differences in Italy: An Analysis of Economic Statistics. Graduation Mark: 102/110
1991 July
"Scientific High School Diploma"
School: Archimede, Scientific State High School, Rome, Italy. Graduation Mark: 42/60
PROFESSIONAL TRAINING
May 2007
Professional intensive Course Seo Extreme 2007
Technics and extreme strategies for advanced search engine positioning
Company, Madri Internet Marketing www.madri.com
From 09.2002 to 02.2003
Professional Course in Project Management,
Professional School: Multimedia Development & Training, Rome, Italy. Certificate: a 600 hours course, Provincial and European Funds Scholarship
2000 from February to April
Professional Course as Web Author
Professional School: IAL, Rome
Final Project: web site creating and editing, Certificate: A 300 hour course, Regional Funds Scholarship. Disciplines: multimedia publishing and development
1998 from January to April
Expertize in the Organization of Services for Cultural Tourism
Professional School: IAL, Rome, Certificate: A 450 hour course Regional Funds Scholarship. Disciplines: events and itinerary organization
1997 from February to March
Basic Computing Packages
Professional School: IAL, Rome
Certificate: A 200 hour course, Regional Funds Scholarship
disciplines: Microsoft Office, Internet
From March 2013
Web Marketing Strategist & Consultant
www.gay-houseshare.com, Italian start up
from 2012 September to Present:
Web Marketing Expert & Consultant as Free Lance
Web marketing development strategies and analysis, web start up business consultant
Some of my clients: Asstra (www.asstra.it) Technogamma (www.technogamma.it ), Mauro di Marco (www.maurodimarco.it), Centro Dharma (on building website www.centrodharma.it ), www.bio-yoga.it (on building website), Centro Il Fiume (www.centroilfiume.it ), Maria Rosa Spagnolo Weddingcoach (www.latuaweddingcoach.com ), Awa Ly (www.awalymusic.com, fb, crowfounding, etc ... )
From 2011 August to 2012 August
Web Marketing Consultant at Asstra (Public transport affairs and consultancy company)
From 2005 July to 2012 August
Product Manager Web
Europcar Italia Spa www.europcar.it
Web Marketing and Online Communications
Management of the following campaigns: SEA (Search Engine Advertising), SEP (Search Engine Positioning), ADV (Web Advertising), SEO (Search Engine Optimization), Affiliation, Facebook, Twitter
Responsible for reaching the following objectives: traffic, conversation ratio and revenue
Management of budget web (media agency, web agency)
Responsible for e-business department (extranet, microsite, personalized links) and support for the BtB and BtC areas
Provided external and internal coordination (web agency, marketing operative, media agency)
Developed online communication strategy on the corporate site and external platform
Monitored outcomes via web analytics tool (Nedsat), Google Adwords and Analytics, datawarehouse
Coordinated national and international projects, coordinated with the French Headquarters (which comprised of working abroad)
Directly coordinated of specialized resources
From 2003 to 2005
Senior Account Executive
Media Plus Srl - Rome
studying and developing of business projects
formulating the content of projects and presentation to clients
Providing guidance to assistant technicians
consultants, furniture coordination
market research and analysis
Formulating content projects
Coordination of project to build company web sites
http://www.mplus.it/, http://www.adlab.it/
From December 2001 to June 2003
Web Content Manager
Sitcom Multimedia Rome
Web channel editing coordinator
Formulating and presenting multimedia content projects
Multimedia project coordinator in the New media Department, Multimedia planning
Formulating and presenting multimedia content projects to clients
Developing Internet and new media communication strategies
Proofing the material for demos, promos, presentations, Internet
www.alice.tv, www.leonardo.tv,,www.nuvolari.tv, www.sitcom.tv, www.sitcomworld.tv, www.marcopolo.tv
From 2000 to 2001
Project Manager Junior
Edizioni La Repubblica - Multimedia Department Rome
managing Cd-Rom production (Cd-Rom series enclosed to the weekly magazine "L'Espresso")
managing the whole process leading to the production of Cd-Rom: from the planning of series, to beta version production, to CD-ROM pre-master until the delivery of gold master to the editor
relationships with the main supplies managed: developers, debugging companies, graphic designers, editors and scientific collaborators
technical and editorial final master Cd-Rom testing
editing of technical, editorial and content description of each Cd-Rom, for packaging, web site creation and marketing campaign
constant contact with the relevant partner companies along the whole editorial production process
dealing with italian copyright publishing permits, SIAE, for Cd-Rom content and artwork
web site testing in the various phases of its elaboration
collaborating in various administrative tasks and legal support, for Cd-Rom contracts
scouting and monitoring of competitive products both on the italian and international market
elaboration of market researches and analysis
Cd-Rom packaging: covers, in-lay, booklet, designing, graphics coordination
www.espressonline.it, www.repubblica.it
From 01.2000 to 10.2000
Project Coordinator for European Multimedia Programme "Ocofabis”
M.A.G.I.C.A. - Rome
conferences executive organizer
web content editor
Coordinator Manager for SINCRONIA's Conference
“The New Competences for the Information Society”
conferences executive organizer
external and web communication
www.mediamaster.org
EDUCATION
DEGREES
1999/2000 Academic Year
Title: Multimedia Forum: Advanced Multimedia Publishing
Post-Graduate Degree (1 Academic Year)
La Sapienza, University of Rome, Communication and Media Faculty. Final Project: e-learning project development. Disciplines: multimedia project publishing and development
1998 March
Bachelor of Political Sciences (4 year BA) with a major in Political Economics
La Sapienza, University of Rome, Political Sciences Faculty
Thesis Topic: Territorial Differences in Italy: An Analysis of Economic Statistics. Graduation Mark: 102/110
1991 July
"Scientific High School Diploma"
School: Archimede, Scientific State High School, Rome, Italy. Graduation Mark: 42/60
PROFESSIONAL TRAINING
May 2007
Professional intensive Course Seo Extreme 2007
Technics and extreme strategies for advanced search engine positioning
Company, Madri Internet Marketing www.madri.com
From 09.2002 to 02.2003
Professional Course in Project Management,
Professional School: Multimedia Development & Training, Rome, Italy. Certificate: a 600 hours course, Provincial and European Funds Scholarship
2000 from February to April
Professional Course as Web Author
Professional School: IAL, Rome
Final Project: web site creating and editing, Certificate: A 300 hour course, Regional Funds Scholarship. Disciplines: multimedia publishing and development
1998 from January to April
Expertize in the Organization of Services for Cultural Tourism
Professional School: IAL, Rome, Certificate: A 450 hour course Regional Funds Scholarship. Disciplines: events and itinerary organization
1997 from February to March
Basic Computing Packages
Professional School: IAL, Rome
Certificate: A 200 hour course, Regional Funds Scholarship
disciplines: Microsoft Office, Internet
