Director- Product Marketing
Vartopia
Keywords
Skills
B2B Product Marketing, GTM Planning, Market Strategy, Competitive Intelligence. Sales Enablement, Demand Generation.
Cloud, Microsoft Azure Cognizant Cloud, SAP, HANA, ERP, Oracle applications, Analytics, Mainframes, Application Management, SaaS, Salesforce, CRM, IOT, DevOps, LinkedIn, Hybrid Cloud, VMWare, ITOA, IBM, Netcool, social media, MQL
Cloud, Microsoft Azure Cognizant Cloud, SAP, HANA, ERP, Oracle applications, Analytics, Mainframes, Application Management, SaaS, Salesforce, CRM, IOT, DevOps, LinkedIn, Hybrid Cloud, VMWare, ITOA, IBM, Netcool, social media, MQL
Project history
10/2018
-
03/2019
* Led GTM efforts with new messaging and positioning for a Deal Registration SaaS platform.
* Led Sales enablement with collaterals to sail though the buyer's journey.
* Created Key buyer and user personas (Channel Sales, Channel Marketing and ChannelOps).
* Market & Competitive intelligence on vendors in Channel Management/PRM space.
* Content design & development for marketing campaigns and sales enablement.
* Email marketing demand generation using Callidus Sales Genius, Salesforce CRM.
* Website Refreshedchanged overall branding, positioning and messaging.
* Led Sales enablement with collaterals to sail though the buyer's journey.
* Created Key buyer and user personas (Channel Sales, Channel Marketing and ChannelOps).
* Market & Competitive intelligence on vendors in Channel Management/PRM space.
* Content design & development for marketing campaigns and sales enablement.
* Email marketing demand generation using Callidus Sales Genius, Salesforce CRM.
* Website Refreshedchanged overall branding, positioning and messaging.
11/2017
-
10/2018
Independent Product Marketing Consultant Various Clients
* Developed product/platform portfolio marketing plan, digital marketing strategy, demand
generation campaign plan, sales enablement plan for various clients.
* Developed positioning and messaging for 4 products (Cloud management, DevOps Automation & IT
Automation and Supply Chain Management Products).
* Digital Transformation- Key Market trends Analysis for 2018 growth strategy.
* Executed LinkedIn + email marketing lead gen campaigns.
generation campaign plan, sales enablement plan for various clients.
* Developed positioning and messaging for 4 products (Cloud management, DevOps Automation & IT
Automation and Supply Chain Management Products).
* Digital Transformation- Key Market trends Analysis for 2018 growth strategy.
* Executed LinkedIn + email marketing lead gen campaigns.
10/2015
-
10/2017
Product Marketing Manager/Senior Consultant
Infosys
* Created product demos, datasheets, solution briefs, use cases and user guides for Infosys
Hybrid Cloud Management Platform (IIMSS).
* Partner marketing initiatives with VMWare.
* Market Research assessment done for Cloud Management Platforms, ITOA & Cloud Brokerage.
Hybrid Cloud Management Platform (IIMSS).
* Partner marketing initiatives with VMWare.
* Market Research assessment done for Cloud Management Platforms, ITOA & Cloud Brokerage.
08/2010
-
05/2015
Worldwide Product Marketing Manager (IBM Cloud and Smarter Infrastructure/Tivoli)
IBM India Private Limited
* Led product marketing responsibility of IBM Tivoli products (Workload Automation, System
Automation, Application Performance Management, IBM Netcool Network Management.
* Developed positioning and messaging that resonates with core audiences: CTO, CIO, LoBs
* Led multiple product launches for target market segment, including GTM planning and campaign
orchestration in partnership with product management, sales teams & channel partners.
* Supported public relations (PR), analyst relations (AR) with data, content and commentary
* Produced monthly/Qtrly social media editorial calendar for key social media channels.
* Consistently maintained marketing pipeline (MQL)in the range of 120-130 Million USD.
* Designed and executed successful Account Based Marketing (ABM) campaign targeting global SAP
customers.
* Created high impact marketing tactics like whitepapers, datasheets, sales enablement kits,
demos & solution briefs that illustrated clear and compelling product messaging.
Automation, Application Performance Management, IBM Netcool Network Management.
* Developed positioning and messaging that resonates with core audiences: CTO, CIO, LoBs
* Led multiple product launches for target market segment, including GTM planning and campaign
orchestration in partnership with product management, sales teams & channel partners.
* Supported public relations (PR), analyst relations (AR) with data, content and commentary
* Produced monthly/Qtrly social media editorial calendar for key social media channels.
* Consistently maintained marketing pipeline (MQL)in the range of 120-130 Million USD.
* Designed and executed successful Account Based Marketing (ABM) campaign targeting global SAP
customers.
* Created high impact marketing tactics like whitepapers, datasheets, sales enablement kits,
demos & solution briefs that illustrated clear and compelling product messaging.
08/2008
-
07/2010
Business Analyst
Hewlett Packard Company
* Competitor analysis on their quarterly earnings, flagship events, new product launches and
acquisitions.
* Worldwide Competitive Intelligence contact for HP storage (Entry Level NAS & Entry Level SAN)
product portfolio.
* Sales Advisory on key competitors/market trends for Enterprise Server Storage Networking
group.
acquisitions.
* Worldwide Competitive Intelligence contact for HP storage (Entry Level NAS & Entry Level SAN)
product portfolio.
* Sales Advisory on key competitors/market trends for Enterprise Server Storage Networking
group.
06/2006
-
07/2008
Research Analyst
SAP Labs India Private Limited
* Owner of executive communication vehicle called market watch (Public Sector, A&D, Insurance,
Media & Telco) and Produced IBM and Microsoft specific competitive communications,
periodically.
* Produced segment specific competitive intelligence reports (Business Intelligence and
Analytics, ECM, Portals).
Media & Telco) and Produced IBM and Microsoft specific competitive communications,
periodically.
* Produced segment specific competitive intelligence reports (Business Intelligence and
Analytics, ECM, Portals).
01/2006
-
06/2006
Research Editor
The New Indian Express Pvt Limited
* Economic and business research on Indian Economy and businesses.
* Writing back grounder reports.
* Writing back grounder reports.
05/2005
-
09/2005
Research Analyst
Frost and Sullivan
* Market Research on North American Building Automation Market.
* Authored a market research report on key market trends, and leading players in NA Building
Automation market.
* Authored a market research report on key market trends, and leading players in NA Building
Automation market.
Local Availability
Only available in these countries:
India
I prefer remote projects.
