Keywords
Skills
CORE COMPETENCIES
Strategic + operational core competencies (B2C + B2B) focusing on eCommerce + omnichannel sales & marketing in FMCG, fashion, home furnishing, finance + insurance, media, IOT + technology, lifestyle, food & beverage and automotive:
● managing director international sales, marketing, purchasing, general management
● eCommerce - international strategy development and operational execution, startup + optimization of brand online shops and marketplaces like Amazon, Zalando
● startup experience, business development
● restructuring and turnaround management
● interim + project management
WORK EXPERIENCE
01/2021 – CEO + shareholder of dreifive, www.dreifive.com, digital performance marketing + media agency + eCommerce Consultancy, Munich, Konstanz, Zurich, Vienna
Dreifive is a subsidiary of TX Group, www.tx.group and Goldbach, www.goldbach.com
06/2020 – 12/2020 - Sabbatical
06/2020 - Exit adamicus GmbH + adamicus Consulting GmbH
01/2016 – 06/2020 - CEO adamicus GmbH, digital performance marketing agency, turnover € 6 Mio, www.adamicus.de, CEO + Founder adamicus Consulting GmbH, Munich, Germany, eCommerce Consultancy• Increased and secured high profitability of adamicus GmbH
01/2011 – 12/2014 - Head of eCommerce + CRM, Falke KGaA, Luxury fashion, turnover € 240 Mio, Germany
● > 40% turnover growth p/a since 2011, full P/L responsibility for profit center eCommerce
● strategic + operational management of all international eCommerce activities, focus on re-engineering existing marketing, sales + purchasing operations
07/2010 - 12/2010 - Interim Management, Head of eCommerce + purchasing, international fashion brand, confidential, Germany
● reconstruction of global sales organization, procurement activities and supplier pool, re- engineering of eCommerce activities (B2C), turnover € 250 Mio, purchasing budget € 80 Mio
01/2010 - 06/2010 - Interim Management, Head of purchasing, international fashion brand, confidential, Germany
● setup of buying department for the German market focusing on the selection of assortment, international sourcing and supplier pool, turnover € 300 Mio, purchasing budget € 100 Mio
11/2008 - 12/2009 - Quelle GmbH, eCommerce + mail order business, Head of Category Management Menswear, Europe, turnover € 2,9 billion, Germany, insolvency in June 2009, liquidated in December 2009
● head of strategic and operational buying, sales & marketing menswear (Casual, Classic and Young Fashion), full P+L responsibility for all eCommerce + catalogue businesses in Europe, turnover € 250 Mio, purchasing budget € 90 Mio
11/1994 - 10/2008 - Rolf Orth Marketing GmbH, founder + CEO, international garment manufacturer, turnover € 2,6 Millionen, Germany
● sales activities B2C + B2B: eCommerce - sales of garments to final consumer through own internet shop + marketplaces like amazon.de, quelle.de, neckermann.de, ebay.de, etc.
● design, production + sales of garments + shoes in Europe + Asia, supplied to retail key accounts like Karstadt, Sport Scheck, Otto, Quelle, Neckermann, Görtz, Humanic, etc.
11/1992 – 11/1994 - Remy Martin GmbH, Product Manager, importer of exclusive spirits and wines, turnover € 60 Mio, Germany
● responsible for marketing mix (ATL + BTL) + launch of new products
11/1990 – 11/1992 - Procter & Gamble S.p.A., Assistant Brand Manager, Italy, FMCG
● member of the brand team responsible for the marketing mix including launch of new products like Ace, Ace Color etc.
EDUCATION
01/1990 – 07/1990 – Luiss Guido Carli University, Rome, Italy
● Facoltà di Economia e Commercio, Erasmus Programme 02/1988 – 07/1990 – University of Greenwich, London, United Kingdom
● Bachelor of Arts in International Marketing 10/1986 – 02/1988 - Hochschule Munich, Germany
● Business Studies
INTERNSHIPS
10/1986 – 10/1990 - Bain & Company + others, Munich, London, Rome
● various internships in consulting and market research during my studies
07/1988 – 01/1989 - IMS DATA Ltd., Singapore
● various market research projects like the recruitment of doctors for the drug panel in Singapore and Malaysia
07/1985 – 09/1986 - Bundeswehr, military service
SPECIAL SKILLS
Languages:
● German native speaker, English and Italian excellent
Computer:
● proficiency in common software applications like Microsoft Office, eBusiness software etc
HOBBIES
● running, football, gym, skiing
Strategic + operational core competencies (B2C + B2B) focusing on eCommerce + omnichannel sales & marketing in FMCG, fashion, home furnishing, finance + insurance, media, IOT + technology, lifestyle, food & beverage and automotive:
● managing director international sales, marketing, purchasing, general management
● eCommerce - international strategy development and operational execution, startup + optimization of brand online shops and marketplaces like Amazon, Zalando
● startup experience, business development
● restructuring and turnaround management
● interim + project management
WORK EXPERIENCE
01/2021 – CEO + shareholder of dreifive, www.dreifive.com, digital performance marketing + media agency + eCommerce Consultancy, Munich, Konstanz, Zurich, Vienna
Dreifive is a subsidiary of TX Group, www.tx.group and Goldbach, www.goldbach.com
06/2020 – 12/2020 - Sabbatical
06/2020 - Exit adamicus GmbH + adamicus Consulting GmbH
01/2016 – 06/2020 - CEO adamicus GmbH, digital performance marketing agency, turnover € 6 Mio, www.adamicus.de, CEO + Founder adamicus Consulting GmbH, Munich, Germany, eCommerce Consultancy• Increased and secured high profitability of adamicus GmbH
- Strategy 2023: Strategic Whitepaper „The adamicus success story – what does it take to remain successful in a constantly changing market environment?
- M&A activities to position and sell adamicus GmbH
- Business Development to win new business from existing and new customers
- Due diligence of existing company strategy, objectives, all departments and optimisation of
existing internal and external processes like workflows, reportings, contracts - New marketing, service and pricing strategy clearly focusing on customer centricity
- Setup of transparent financial structure focusing on ROI
- Reduction of working Capital
- Cost optimisation in all departments, focusing on sales and marketing
- Setup of missing middle management and empowerment of staff
- Legal representation
01/2011 – 12/2014 - Head of eCommerce + CRM, Falke KGaA, Luxury fashion, turnover € 240 Mio, Germany
● > 40% turnover growth p/a since 2011, full P/L responsibility for profit center eCommerce
● strategic + operational management of all international eCommerce activities, focus on re-engineering existing marketing, sales + purchasing operations
07/2010 - 12/2010 - Interim Management, Head of eCommerce + purchasing, international fashion brand, confidential, Germany
● reconstruction of global sales organization, procurement activities and supplier pool, re- engineering of eCommerce activities (B2C), turnover € 250 Mio, purchasing budget € 80 Mio
01/2010 - 06/2010 - Interim Management, Head of purchasing, international fashion brand, confidential, Germany
● setup of buying department for the German market focusing on the selection of assortment, international sourcing and supplier pool, turnover € 300 Mio, purchasing budget € 100 Mio
11/2008 - 12/2009 - Quelle GmbH, eCommerce + mail order business, Head of Category Management Menswear, Europe, turnover € 2,9 billion, Germany, insolvency in June 2009, liquidated in December 2009
● head of strategic and operational buying, sales & marketing menswear (Casual, Classic and Young Fashion), full P+L responsibility for all eCommerce + catalogue businesses in Europe, turnover € 250 Mio, purchasing budget € 90 Mio
11/1994 - 10/2008 - Rolf Orth Marketing GmbH, founder + CEO, international garment manufacturer, turnover € 2,6 Millionen, Germany
● sales activities B2C + B2B: eCommerce - sales of garments to final consumer through own internet shop + marketplaces like amazon.de, quelle.de, neckermann.de, ebay.de, etc.
● design, production + sales of garments + shoes in Europe + Asia, supplied to retail key accounts like Karstadt, Sport Scheck, Otto, Quelle, Neckermann, Görtz, Humanic, etc.
11/1992 – 11/1994 - Remy Martin GmbH, Product Manager, importer of exclusive spirits and wines, turnover € 60 Mio, Germany
● responsible for marketing mix (ATL + BTL) + launch of new products
11/1990 – 11/1992 - Procter & Gamble S.p.A., Assistant Brand Manager, Italy, FMCG
● member of the brand team responsible for the marketing mix including launch of new products like Ace, Ace Color etc.
EDUCATION
01/1990 – 07/1990 – Luiss Guido Carli University, Rome, Italy
● Facoltà di Economia e Commercio, Erasmus Programme 02/1988 – 07/1990 – University of Greenwich, London, United Kingdom
● Bachelor of Arts in International Marketing 10/1986 – 02/1988 - Hochschule Munich, Germany
● Business Studies
INTERNSHIPS
10/1986 – 10/1990 - Bain & Company + others, Munich, London, Rome
● various internships in consulting and market research during my studies
07/1988 – 01/1989 - IMS DATA Ltd., Singapore
● various market research projects like the recruitment of doctors for the drug panel in Singapore and Malaysia
07/1985 – 09/1986 - Bundeswehr, military service
SPECIAL SKILLS
Languages:
● German native speaker, English and Italian excellent
Computer:
● proficiency in common software applications like Microsoft Office, eBusiness software etc
HOBBIES
● running, football, gym, skiing
Project history
upon request
Local Availability
Open to travel worldwide
no restrictions
Other
more details upon request
