Keywords
Skills
AREAS OF EXPERTISE
- Keyword Research
- Budgeting & Planning
- Strategy Planning
- Brand Building
- On Page SEO
- Off Page SEO
- Web Master Tool
- Google Analytic
- Google Search Algorithm
- Process Reengineering
- Google Map Listings/ Optimization
- Local Listing
- Google Panda/ Penguin
- Link Building
- Google Adword
- Conversion rate Optimization
- Social Media Marketing
- Customer Engagement
Project history
UBM TECHNOLOGIES PVT LTD, Karachi, PK Oct, 2013 – Present SEO/ SMO Manager
• Developing and executing content marketing strategy from scratch.
• Follow up and communicate with clients in order to make sure timely deliverables.
• Implementing tools to enhance the overall productivity of the organization.
• Provide SEO analysis and recommendations in coordination with elements and structure of websites and web pages.
• Provide recommendations and execute strategies for content development in coordination with SEO goals – general and keyword specific.
• Help to create and support marketing content to socialize and use for social media purposes (e.g. Customer videos briefs, customer case studies, blog posts, posts from analysts and customers).
• Implement link building campaigns in coordination with client SEO goals.
• Assist in development and execution of communication/content strategies via social communities in coordination with SEO goals.
• Keep pace with SEO, search engine, social media and internet marketing industry trends and developments.
• Research and administer social media tools in support of the clients’ social media strategy.
• Monitor and administer web analytics dashboards, reports and key reporting tools, and point out key areas of importance in accordance client goals.
• Monitor and evaluate search results and search performance across the major search channels.
• Communication with team and management in project development, timelines, and results.
• Worked closely with marketing team to develop new social media strategy, replacing overt sales pitches with focus on engagement and customer care.
• Led transition of company blog/ website in order to enable a number of employees to create and post content at will.
• Developed engaging, viral content to build social media audience, including contests, original videos and crowd-sourced voting applications.
• Revamped PPC advertising and removed under-performing or costly ads, resulting in an immediate performance improvement. Conducted A/B tests to optimize all ads.
• Audited content to identify SEO/traffic generation opportunities and then led team of freelance writers to create high-impact “cornerstone” content
• Developing and executing content marketing strategy from scratch.
• Follow up and communicate with clients in order to make sure timely deliverables.
• Implementing tools to enhance the overall productivity of the organization.
• Provide SEO analysis and recommendations in coordination with elements and structure of websites and web pages.
• Provide recommendations and execute strategies for content development in coordination with SEO goals – general and keyword specific.
• Help to create and support marketing content to socialize and use for social media purposes (e.g. Customer videos briefs, customer case studies, blog posts, posts from analysts and customers).
• Implement link building campaigns in coordination with client SEO goals.
• Assist in development and execution of communication/content strategies via social communities in coordination with SEO goals.
• Keep pace with SEO, search engine, social media and internet marketing industry trends and developments.
• Research and administer social media tools in support of the clients’ social media strategy.
• Monitor and administer web analytics dashboards, reports and key reporting tools, and point out key areas of importance in accordance client goals.
• Monitor and evaluate search results and search performance across the major search channels.
• Communication with team and management in project development, timelines, and results.
• Worked closely with marketing team to develop new social media strategy, replacing overt sales pitches with focus on engagement and customer care.
• Led transition of company blog/ website in order to enable a number of employees to create and post content at will.
• Developed engaging, viral content to build social media audience, including contests, original videos and crowd-sourced voting applications.
• Revamped PPC advertising and removed under-performing or costly ads, resulting in an immediate performance improvement. Conducted A/B tests to optimize all ads.
• Audited content to identify SEO/traffic generation opportunities and then led team of freelance writers to create high-impact “cornerstone” content
Local Availability
Only available in these countries:
Pakistan