Profileimage by Dessi Georgieva CRM Business Data Analyst from London

Dessi Georgieva

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Last update: 06.09.2022

CRM Business Data Analyst

Graduation: not provided
Hourly-/Daily rates: show
Languages: Bulgarian (Native or Bilingual) | English (Full Professional)

Attachments

Resume.pdf

Skills

I have been working predominantly within the tech industry taking up on variety of projects ranging from data analysis and exploration to business intelligence and data
strategy.
My personal “Why” and action trigger in three words is curiosity, change and evolution. How things work. How to make them better. How to create something new.

Tools and systems: SQL , Tableau , R, Salesforce, Alteryx, Pardot, IBM Watson, R Shiny App

Project history

01/2020 - 04/2020
Data Consultant
Founders Forum (Internet and Information Technology, 250-500 employees)

project: Database migration
tasks: user requirements gathering; data extraction, transformation and
load; Chat Bot user manual
tools: SQL, Salesforce, Pardot, IBM Watson, R

10/2019 - 11/2019
Data Analyst
Toaster - Google Creative Lab company (Internet and Information Technology, 50-250 employees)

project: product marketing analysis - Google Pixel 3a
tasks: data scraping; sentiment analysis; text mining
tools: R
project: YouTube`s Marketing - Performance Analysis
tasks: requirements gathering; data sourcing, analysis and visualisation;
A/B test design
tools: SQL, R, Google Big Query, Google Data Studio

12/2018 - 03/2019
SQL Developer
Wunderman (Media and Publishers, 1000-5000 employees)

project: Data management for BT direct mailing
tasks:data manipulation - cleansing, enrichment, segmentation and
quality assurance

11/2018 - 12/2018
Data Consultant
BCW (Burson Cohn & Wolfe)

project: Development of prototype budget calculator for social media ad
spent (CPM, CPV, CPC )
tools: R Shiny App, Excel

07/2018 - 10/2018
Data Specialist
Reed Business Information

project: development of data strategy:
tasks: requirements gathering; data sourcing, transformation and
integration; data flow automation
Tools: SQL, Salesforce, Adobe Analytics, Alteryx

06/2018 - 08/2018
Data Consultant
Founderes Factory

project: web scraping and marketing data preparation
tasks:built of API and HTML web scrapers; data cleansing and
normalisation
tools: R, SQL

10/2017 - 12/2017
CRM Business Data Consultant
Oracle Data Cloud

project: Development of marketing data strategy
tasks: Business case for data integration, data enrichment and quality;
build of reporting structures for marketing and sales intelligence
Tools: SQL, Salesforce, Pardot, Altryx

05/2017 - 09/2017
Customer Data Analyst
The Drum

project: Development of marketing and sales data strategy
tasks: design, execution and analysis of CRM marketing campaigns;
subscribers and Clients profiling, segmentation and KPI reporting
Tools: SQL, Salesforce, Pardot

Local Availability

Only available in these countries: United Kingdom
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