Sean Patterson available

Sean Patterson

Optimisation and analytics consultant

available
Profileimage by Sean Patterson Optimisation and analytics consultant from
  • Freelancer in
  • Graduation: not provided
  • Hourly-/Daily rates:
  • Languages: English (Native or Bilingual) | Spanish (Full Professional)
  • Last update: 15.10.2018
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SKILLS
Tool experience:
  • Advanced knowledge of Optimizely (certified), Google Analytics 360 (certified), Adobe Analytics (ACE accredited), Adobe Target, Qubit, VWO,
  • Working knowledge of Monetate, Google Tag Manager, Tealium Audience Stream, Adobe Audience Manager, Tagman/Ensighten, Tableau, Klipfolio, Segment.io, Customer.io.
 
Key Achievements:
  • Lead consultant at Conversion.com for their largest enterprise accounts - Canon Europe, Domino’s Pizza, Samsung SmartThings and Photobox.
  • Tripled contract value on Canon, doubled contract value for Domino’s pizza as a result of successful experimentation and personalisation programmes.
  • A key part of defining the approach to personalisation strategy at Conversion.com, successfully completing a POC with Canon that turned into an ongoing engagement - campaigns are currently generating £50k p/m additional revenue for the client.
  • Led a project to optimise in-store screens and digital modules in Tommy Hilfiger stores.
  • Strategic data audit as part of the Post Office Single Customer View project.
  • Lead trainer for Google Analytics and Adobe Analytics at DBi (Havas Media).

Selected client list:
  • Canon, Samsung, Post Office, Domino’s Pizza, Photobox, Betfair, Lacoste, United Nations (IAEA), National Express, Tommy Hilfiger, Rackspace and Harrods.


 
PROJECT HISTORY
Canon Personalisation and Optimisation
  • Managing and delivering all aspects of Canon's optimisation and personalisation roadmap
Tommy Hilfiger in-store screen optimisation
  • Analysing and improving the in-store screen experience at Tommy Hilfiger flagship stores. 
Post Office Adobe Analytics Implementation
  • Implementation across 25 third party portal sites for Post Office
Samsung SmartThings 
  • In depth customer and user analysis of website and customer base
TIME AND SPATIAL FLEXIBILITY
London
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