Keywords
Skills
Strategic marketing
Marketing tactics hands-on experience
Suppliers (agencies) relationship management
Financial literacy
BI readiness: the effectiveness, and efficiency of marketing
Content creation of marketing assets
Competitors activities investigation
Public speaking and leading workshops
Organizing industry events
Self-study of digital marketing and business development
Marketing tactics hands-on experience
Suppliers (agencies) relationship management
Financial literacy
BI readiness: the effectiveness, and efficiency of marketing
Content creation of marketing assets
Competitors activities investigation
Public speaking and leading workshops
Organizing industry events
Self-study of digital marketing and business development
Project history
Marketing Communications Manager - Microsoft - Sep 2013 - Jun 2016
• Created 3 annual marketing strategies for segments: public, enterprise, SMB and consumer.
• Realized over 40 different tactics: specified several opportunities for growth; projected and estimate ROI.
• Managed over 300K$ marketing budget.
• Evaluated existing communication channels - added two more, improved existing four.
• Marketing suppliers management (four tenders and RFPs, guidance & control). Optimized for 50$K overall.
• Drove top PR and CSR activities: prepared over 10 press releases, established a network of 10 media agencies.
• Managed partners marketing – organized over 20 joint activities; over 1oo partners training.
• Lead over 6 workshops, spoke at 3 conferences.
Product Marketing Manager - Xerox - Jan 2010 - Apr 2013
• Created three long-term (up to 3 years) business plans for Belarus, Bulgaria, Baltic, Kazakhstan & Asian countries.
• Conducted business analysis of revenue, profit, margin, sell-in/sell-out each quarter.
• Prepared sales forecasts and forecasts on marketing spendings on a quarterly basis.
• Launched over 20 incentive programs.
• Launched over 20 new products at 6 markets: competitive research, pricing, differentiation.
• Managed over 30 product through lifecycles: from new to retirement.
• Lead over 20 pieces of training for Belarus, Kazakhstan, & Ukraine 1st & 2nd tier partners.
Distribution Manager - Xerox - Belarus, Minsk - Jun 2007 - Dec 2009
• Managed 6 distributors of Xerox office peripherals in Belarus.
• Controlled distributors financial discipline.
• Monitored market through partners network to get the best pricing opportunities.
• Created 3 annual plans for marketing communication.
Sales Manager - Computers and Peripherals Ltd. - Belarus, Minsk - Jan 2006-Jun 2007
• Distribution of LG monitors, HP peripherals and notebooks in Belarus
• Management of second-tier channel
• Market monitoring
• Products positioning
• Business analysis and planning (stock turnover, sell-in/sell-out, 2nd tier channel)
• Launched 10 promotional Xerox peripherals programs
• Created 3 annual marketing strategies for segments: public, enterprise, SMB and consumer.
• Realized over 40 different tactics: specified several opportunities for growth; projected and estimate ROI.
• Managed over 300K$ marketing budget.
• Evaluated existing communication channels - added two more, improved existing four.
• Marketing suppliers management (four tenders and RFPs, guidance & control). Optimized for 50$K overall.
• Drove top PR and CSR activities: prepared over 10 press releases, established a network of 10 media agencies.
• Managed partners marketing – organized over 20 joint activities; over 1oo partners training.
• Lead over 6 workshops, spoke at 3 conferences.
Product Marketing Manager - Xerox - Jan 2010 - Apr 2013
• Created three long-term (up to 3 years) business plans for Belarus, Bulgaria, Baltic, Kazakhstan & Asian countries.
• Conducted business analysis of revenue, profit, margin, sell-in/sell-out each quarter.
• Prepared sales forecasts and forecasts on marketing spendings on a quarterly basis.
• Launched over 20 incentive programs.
• Launched over 20 new products at 6 markets: competitive research, pricing, differentiation.
• Managed over 30 product through lifecycles: from new to retirement.
• Lead over 20 pieces of training for Belarus, Kazakhstan, & Ukraine 1st & 2nd tier partners.
Distribution Manager - Xerox - Belarus, Minsk - Jun 2007 - Dec 2009
• Managed 6 distributors of Xerox office peripherals in Belarus.
• Controlled distributors financial discipline.
• Monitored market through partners network to get the best pricing opportunities.
• Created 3 annual plans for marketing communication.
Sales Manager - Computers and Peripherals Ltd. - Belarus, Minsk - Jan 2006-Jun 2007
• Distribution of LG monitors, HP peripherals and notebooks in Belarus
• Management of second-tier channel
• Market monitoring
• Products positioning
• Business analysis and planning (stock turnover, sell-in/sell-out, 2nd tier channel)
• Launched 10 promotional Xerox peripherals programs
Local Availability
Only available in these countries:
Belarus
Available for a long-time travels and relocations
