Responsibilities:
SEO:
Conduct comprehensive website audits to identify SEO opportunities and areas for improvement.
Develop and implement on-page and off-page SEO strategies to enhance organic search rankings and drive organic traffic.
Perform keyword research to identify high-potential keywords and create optimized content around them.
Monitor website performance, analyze data, and make data-driven recommendations for SEO enhancements.
Stay up-to-date with industry trends and algorithm updates to ensure best practices are applied.
Google Ads:
Plan, create, and manage Google Ads campaigns across various platforms (Search, Display, Video) to achieve campaign goals.
Conduct keyword research, ad copywriting, and A/B testing to optimize ad performance.
Monitor and analyze campaign data to adjust bidding strategies, budgets, and targeting for maximum ROI.
Implement conversion tracking and analytics to measure the effectiveness of campaigns.
Keep abreast of Google Ads updates and features, integrating them into campaigns when applicable.
Social Media Ads:
Develop and execute social media advertising strategies across platforms such as Facebook, Instagram, Twitter, LinkedIn, and others.
Create compelling ad creatives, including graphics, videos, and ad copy, tailored to target audiences.
Monitor ad performance metrics and adjust strategies to meet campaign objectives.
Collaborate with the social media team to ensure cohesive messaging and branding across all channels.
Stay informed about emerging social media advertising trends and platforms.