Digital Strategy Consultant (hvv via FFW)
Klient: hvv via FFW
(Transport and Logistics, 500-1000 employees)
Keywords
Skills
Creative /
Versatile /
Critical Thinking /
Design Enthusiast /
Emotionally Intelligent /
These traits may describe me best.
_______________________________
With 10 years+ broad expertise in marketing, branding, consulting, sales and project management I am curious about (new) businesses, innovations, and technologies. Above all, working with premium and consumer brands in digital/tech contexts comprises most of my past experiences.
Having worked on the agency side, freelance or as a Marketing Manager in various positions I was the connecting dot between internal and external stakeholders, including creatives and agencies. Having already engaged in different setups enables me to quickly anticipate various business cases and stakeholder needs whilst still hitting the right tonality. At the same time, I can zoom out for the bigger, rather strategic, picture.
I am confident to work in corporate as well as agency contexts and enrich this with my profound project/account management experience. I managed various projects re. brand, digital, corporate and campaign topics with lots of them including comms material, such as video, digital, web, app. For Google’s consumer marketing, f.i., I have worked on 360 degree (brand) campaigns with 7-digit budget while other projects incorporated shootings and production management.
Versatile /
Critical Thinking /
Design Enthusiast /
Emotionally Intelligent /
These traits may describe me best.
_______________________________
With 10 years+ broad expertise in marketing, branding, consulting, sales and project management I am curious about (new) businesses, innovations, and technologies. Above all, working with premium and consumer brands in digital/tech contexts comprises most of my past experiences.
Having worked on the agency side, freelance or as a Marketing Manager in various positions I was the connecting dot between internal and external stakeholders, including creatives and agencies. Having already engaged in different setups enables me to quickly anticipate various business cases and stakeholder needs whilst still hitting the right tonality. At the same time, I can zoom out for the bigger, rather strategic, picture.
I am confident to work in corporate as well as agency contexts and enrich this with my profound project/account management experience. I managed various projects re. brand, digital, corporate and campaign topics with lots of them including comms material, such as video, digital, web, app. For Google’s consumer marketing, f.i., I have worked on 360 degree (brand) campaigns with 7-digit budget while other projects incorporated shootings and production management.
Project history
08/2022
-
Present
Outlining a transformative and digital strategy for Hamburg public
transport network (hvv), platform economy, identifying a toolbox and guiding principles for further implementations, w/ stakeholders (incl. members/partners in public transport & mobility, politics, etc.), prepa- ring and hosting workshops for consecutive/intermediate phases
12/2022
-
12/2022
Consultant - Marketing, Branding, Strategy, freelance
freelance
(Marketing, PR and Design, < 10 employees)
Clients: Moondock/Taikonauten (=crowd-investing platform for startups, (retail) investors and communities; 5-digit marketing budget;); Tala (=producer & retailer of exclusive interior lighting & accessories):
- Consulting my clients re. marketing, branding & business dev.
- Development of branding/CI/CD as well as messaging and narratives
- Support re. go2market, business model revision, fundraising & pitches
- Handling various comms. matters like Social, blog & community
- Handling creative assets production (video, photos, copy, pitch decks)
04/2022
-
07/2022
Product Manager eCom & Digital Marketing (@Montblanc)
Montblanc
(Consumer goods and retail, 1000-5000 employees)
Working on improving the digital user/customer UX/UI for brand and
shop, project management between internal teams and external agencies, CRM support, being a critical observer and improver
03/2022
-
07/2022
Strategic Brand/Digital Consultant in early startup stage (@Flawless Proof)
Flawless Proof
(Internet and Information Technology, < 10 employees)
Flawless Proof establishes the first-ever verification layer for art collectors & project creators within the NFT space“
• White Paper & Pitch Deck development, Brand Identity & CI/CD dev., copywriting, go2market planning, social media & community planning
07/2021
-
12/2021
Interim Product Marketing Manager (@HERE Technologies)
HERE Technologies
(Automotive and vehicle construction, 5000-10.000 employees)
- Supporting brand teams re. HERE's Connected Driving and various platform products with b2c-b focus
- Creatives production project mgmt. re. brand video/product reel (conceptualization, storybook dev., shooting, coordinating design teams, editors, and copywriters)
- Strategic brands projects support (rework of value prop & messaging)
- Driving various new partnerships co-marketing re. press releases, video co-creation for use/client cases, HERE O&O comms
07/2019
-
12/2020
Product Marketing & Partnerships Manager
Google Germany
(Internet and Information Technology, >10.000 employees)
For DACH Google Assistant & Google Pay:
- Managing & developing O&O channels (f.i. web, CRM, in-product)
- Planning & executing various partner-product (O&O & paid) campai-
- gns (7-digit for Assistant; 6-digit budgets for G Pay campaigns) incl.
- internal and external stakeholder mgmt.
- Creative production project mgmt.: f.i. 360degree Telco co-campaign
- incl. concept creation & video/creative production
- Supporting xfn and x-national within brand marketing projects (f.i. As-
- sistant launch in GAS & new GPay functions)
- Leveraging DE Re-branding of Assistant (re. messaging and copy)
- Managed/initiated creative/content-wise relaunch of DE GPay website
- Overall influenced: >1mn new Assistant MAUs, +>20% G Pay MAUs & transactions, main partners included: f.i. Flixbus, Vodafone, Burda (Forward), Polestar, ShareNow, PayPal, DKB, N26
12/2016
-
02/2018
Marketing & Product Specialist, Northern Germany Sales & Marketing
Tesla
(Automotive and vehicle construction, >10.000 employees)
• Accelerated brand awareness & sales of Tesla products in the region
-
Local marketing mgmt. (re. events, pop-up stores, comms, part-
nerships)
-
Sales (b2c/b2b) support and pipeline management (Salesforce)
-
Initiated sales experience improvement projects re.:
• (1) UX/UI for website, conversion and configurator & • (2) delivery experience process
02/2015
-
08/2016
Marketing Consultant & Project Manager
Navarra Design
(Marketing, PR and Design, 10-50 employees)
• Consulted clients re. brand, marketing & market entries (client verti-
cals incl.: FMCG, public, lifestyle, mobility - Zalando, mymuesli, wear
magazine, BVG, Bundesverkehrsministerium, etc.)
-
Managed and coordinated various marketing & branding projects
(websites, e-shops, UX/UI, CI/CD)
-
Creative production project mgmt. re. video, photography, animati-
on for brand videos, demos, show reels
-
worked with Zalando’s C-level on various presentations re. IPO, plat-
form products, presentation standardization
Local Availability
Open to travel worldwide
flexible and happy to travel, but depending on project and time frame
prefarably home office with some on-site time -
all negotiable
prefarably home office with some on-site time -
all negotiable
