- Built comprehensive Internet Marketing and SEO strategies for client businesses with a proven ability to rapidly deliver online leads and sales.
- Led and manage highly efficient PPC advertising campaigns using Google Adwords (Certified Google Adwords Partner), Yahoo/Bing Ads search advertising, Facebook, and other highly cost-effective ad networks.
- Expert in using web analytics tools like Google Analytics, WebTrends in order to analyze Traffic trends, Visitor behavior, and measure the success of SEO/SEM/PPC campaigns
- Develop landing pages with high conversion rates, few landing page campaigns have achieved 30 - 40% opt-in rates while satisfying stringent ad network quality scores.
- Optimized paid social Facebook and LinkedIn campaigns by performing A/B and multivariate experiments.
- Scrutinized, edited, and managed marketing collateral created by the partnered agency including ad copy, landing pages, e-blasts, etc.
- Developed and managed a unique Double OptIn Lead generation program that added 50,000+ subscribers to clients database
- Built Email marketing funnel and drove business to the company
