Search campaigns: Keyword research, campaign setup, increasing your quality score, search term analysis, writing ad copies & extensions, A/B split tests, manual bidding
Google Analytics & Conversion Tracking: Setup of Analytics account and properties, implementation and tracking of conversions (business goals)
Google Shopping: Setup Google Merchant Center, creation of Product Listing Ads / Shopping Ads, implementation E-commerce tracking, optimization with a focus on ROAS
Display campaigns, Retargeting / Remarketing, Dynamic Remarketing, Video Ads are a part of my skill set as well
B. Bing Ads / Microsoft Ads C. Google My Business implementation and management of google reviews D. Management of social media channels
EXPERIENCE & QUALIFICATIONS:
Freelancer in Online Marketing since 2019 and Co-founder of Conversionizers
Google Ads Account Strategist at TTech for Google: in 2018
1-month training in Google ads with qualification exam + continuous internal trainings
Consultation & management of Google Ads Campaigns of 120 SME's every quarter across Germany, Switzerland & Austria
E-commerce, B2B and B2C clients with daily budgets of 10-1000€
Rewarded as a top performer of the German team
Community Manager for Social Web Sherpas - Management of the social media channels of REWE, a big German grocery chain (1 year in total)
Bachelor's double degree in International Business - Germany & South Africa
PROJECT HISTORY
Please visit our website conversionizers.com
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