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piyushree nagrale

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Last update: 06.09.2022

Product Marketing Analyst

Graduation: MBA in Marketing
Hourly-/Daily rates: show
Languages: English (Full Professional)

Keywords

Google AdWords Customer Relationship Management Content Marketing Conversion Marketing Search Engine Optimization Product Marketing Social Media

Attachments

piyushree-resume1.pdf

Skills

- Improved overall traffic to website by 2x times with the help of SEO, Adwords, and 3rd party sites.
- Improved mailer performance through A/B test with increased open rate & CTR up to 10-15%.
- Improved lead conversion rate through lead nurturing plan and other content campaigns.
- Helped in building more than 200 customer reviews in GetApp, Gartner and Capterra.
- Planned and strategized LinkedIn campaigns to drive leads and improved impressions and CPC for Adwords.

Project history

05/2014 - 12/2018
Product Marketing Analyst
Zoho Corporation

- Created content for whitepapers, blogs, articles, case
studies and web pages for a NMS solution.
- Written lead nurture & campaign mailers.
- Optimized web site and landing pages for SEO &
better conversion.
- Designed Infographics and ebooks.
- Participated in technology tradeshows & events.
- Designed and handled monthly newsletter.
- Presented in trainings and webinars.
- Analyzed market and competitors.
- Created ads for SEM and third-party sites.
- Created and measured the performance of email
marketing campaigns with marketing tools.
- Involved in product management for bringing in new
features.
- Handled analyst briefing and vendor partnership.
- Measure and analyze monthly leads, conversions and
customer count and co-ordinate with sales team.

Local Availability

Only available in these countries: India
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