piyushree nagrale available

piyushree nagrale

Product Marketing Analyst

available
Profileimage by piyushree nagrale Product Marketing Analyst from
  • Freelancer in
  • Graduation: MBA in Marketing
  • Hourly-/Daily rates:
  • Languages: English (Full Professional)
  • Last update: 09.09.2019
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CV - piyushree nagrale

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SKILLS
- Improved overall traffic to website by 2x times with the help of SEO, Adwords, and 3rd party sites.
- Improved mailer performance through A/B test with increased open rate & CTR up to 10-15%.
- Improved lead conversion rate through lead nurturing plan and other content campaigns.
- Helped in building more than 200 customer reviews in GetApp, Gartner and Capterra.
- Planned and strategized LinkedIn campaigns to drive leads and improved impressions and CPC for Adwords.
PROJECT HISTORY
  • 05/2014 - 12/2018

    • Zoho Corporation
  • Product Marketing Analyst
  • - Created content for whitepapers, blogs, articles, case
    studies and web pages for a NMS solution.
    - Written lead nurture & campaign mailers.
    - Optimized web site and landing pages for SEO &
    better conversion.
    - Designed Infographics and ebooks.
    - Participated in technology tradeshows & events.
    - Designed and handled monthly newsletter.
    - Presented in trainings and webinars.
    - Analyzed market and competitors.
    - Created ads for SEM and third-party sites.
    - Created and measured the performance of email
    marketing campaigns with marketing tools.
    - Involved in product management for bringing in new
    features.
    - Handled analyst briefing and vendor partnership.
    - Measure and analyze monthly leads, conversions and
    customer count and co-ordinate with sales team.

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