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Last update: 10.09.2019

Freelance SEO manager/specialist

Graduation: not provided
Hourly-/Daily rates: show
Languages: English (Native or Bilingual)

Attachments

Cindy Towers CV.pdf

Skills

SEO, mobile device, iPhone, Jira, content recommendations, routers, Scrum, CRM, CMS, Social Media, quality control, web traffic, Google, Emma, HTML, CSS

Project history

01/2018 - 04/2019
Digital PR and Content Manager
npower
Responsible for Digital PR strategy and implementation in addition to managing content to deliver Organic SEO growth for Big Six energy supplier npower. * Managed digital PR budget of £98k (per annum) to deliver integrated SEO campaigns * Delivered +7,155%(162,600 vs 2,241 Jan 18-Jan 19) increase in Organic traffic through blog creation, on-page optimisation and link building References available on request * Worked closely with CRM manager to bring email marketing content in-house resulting in 108k visits to the blog (108,793 vs 0 Oct 18-Jan 19) * Delivered multiple SEO campaigns to increase keyword rankings and Organic traffic to target areas of the website * Supported Digital team in CMS migration * Collaborated with wider Communications team to plan PR campaigns, secure press opportunities and crisis management * Content writing and editing materials across disciplines including press releases, press responses, guides and social posts and blogs * Weekly reporting of digital PR media coverage and content performance to senior management team to build credibility and raise profile of digital PR activity within the business * Increased stakeholder engagement across the business resulting in the delivery of engaging content that met strict regulatory standards to drive customer engagement * Led on the procurement and formally tendered for a new agency, to build on npower's SEO capability

08/2017 - 01/2018
Head of Social Media
Caters News Agency
Responsible for developing a multi-channel social media strategy for 5 brands to deliver digital growth. * Conducted audience analysis to determine target audience focus for b2c brand * Delivered +125% growth in social following (89k-200K Likes) using only organic social * Streamlined workflow to increase the number of posts by 26% and organic reach by 603% * Established quality control process to ensure all posts are on-brand and engaging * Line managed a social media apprentice, providing mentoring and training to improve confidence and encourage reflective learning * Weekly communication of social media performance to senior management team, proactively suggesting tactics to improve performance References available on request * Co-ordinated news team to deliver a company-first social media campaign exceeding targets * Led on the selection of a design agency, trusted with delivering Caters' first corporate website to generate new business leads

10/2014 - 08/2017
PR and Outreach Manager
Attraction World Ltd
Responsible for creating and implementing a PR, content and influencer strategy to deliver improved organic search rankings and higher web traffic for two e-commerce websites - AttractionTix.co.uk and FloridaTix.com. * Managed PR budget of +£75k (per annum) * Planned multiple press events which resulted in press coverage, increased web traffic and ticket sales * Collaborated with various attractions and delivered multiple PR and influencer campaigns to raise awareness of new products * Managed PR agencies, facilitating the production of linkable content and news stories to earn online coverage * Co-ordinated internal design teams to create PR campaign assets required * Seeding PR campaigns via paid social to increase reach of campaigns * Monitored Google Console and briefed in technical SEO site improvements when required * Identified content gaps and created blog content to drive relevant traffic * Created monthly and campaign reports to measure PR activity

03/2014 - 10/2014
Outreach Strategist
Greenlight Digital
Member of the Outreach team at the UK's largest independent search agency. Responsible for developing influencer outreach strategies for all clients in order to build natural inbound links and increase rankings for target keywords. Worked across a variety of industries including insurance (Legal & General), fashion (Superdry) and lifestyle (Laura Ashley). * Managed outreach campaigns including content marketing campaigns and influencer press events References available on request * Proactively pitched campaign ideas to clients * Organised and ran creative brainstorm sessions * Generated monthly and campaign reports for clients

10/2011 - 03/2014
Senior SEO executive
Barracuda Digital
Responsible for supporting the SEO manager to deliver SEO for a range of clients including Caravan Club, Emma Bridgewater, Richer Sounds and a range of SMEs. Promoted to Senior SEO executive in September 2012. * Delivering technical SEO documents for clients including technical audits, competitor analyses, keyword research, backlink audits and meta data writing * Developed influencer relationships and outreached content to industry specific journalists * Agency was nominated for the Best SEO Campaign and Innovation at the UK Search Awards 2014 as a direct result of my link building activity

02/2011 - 09/2011
Copywriter and email marketing executive
Business Search Local
* Writing engaging copy for blogs and articles and websites * Using HTML and CSS to redesign the look of HTML emails

Time and spatial flexibility

Birmingham
London 
Coventry

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