Freelance SEO manager/specialist available

Freelance SEO manager/specialist

Profileimage by Anonymous profile, Freelance SEO manager/specialist
  • Freelancer in
  • Graduation: not provided
  • Hourly-/Daily rates:
  • Languages: English (Native or Bilingual)
  • Last update: 10.09.2019
Profileimage by Anonymous profile, Freelance SEO manager/specialist
CV - Cindy Towers

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SEO, mobile device, iPhone, Jira, content recommendations, routers, Scrum, CRM, CMS, Social Media, quality control, web traffic, Google, Emma, HTML, CSS
  • 01/2018 - 04/2019

    • npower
  • Digital PR and Content Manager
  • Responsible for Digital PR strategy and implementation in addition to managing content to deliver Organic SEO growth for Big Six energy supplier npower. * Managed digital PR budget of £98k (per annum) to deliver integrated SEO campaigns * Delivered +7,155%(162,600 vs 2,241 Jan 18-Jan 19) increase in Organic traffic through blog creation, on-page optimisation and link building References available on request * Worked closely with CRM manager to bring email marketing content in-house resulting in 108k visits to the blog (108,793 vs 0 Oct 18-Jan 19) * Delivered multiple SEO campaigns to increase keyword rankings and Organic traffic to target areas of the website * Supported Digital team in CMS migration * Collaborated with wider Communications team to plan PR campaigns, secure press opportunities and crisis management * Content writing and editing materials across disciplines including press releases, press responses, guides and social posts and blogs * Weekly reporting of digital PR media coverage and content performance to senior management team to build credibility and raise profile of digital PR activity within the business * Increased stakeholder engagement across the business resulting in the delivery of engaging content that met strict regulatory standards to drive customer engagement * Led on the procurement and formally tendered for a new agency, to build on npower's SEO capability

  • 08/2017 - 01/2018

    • Caters News Agency
  • Head of Social Media
  • Responsible for developing a multi-channel social media strategy for 5 brands to deliver digital growth. * Conducted audience analysis to determine target audience focus for b2c brand * Delivered +125% growth in social following (89k-200K Likes) using only organic social * Streamlined workflow to increase the number of posts by 26% and organic reach by 603% * Established quality control process to ensure all posts are on-brand and engaging * Line managed a social media apprentice, providing mentoring and training to improve confidence and encourage reflective learning * Weekly communication of social media performance to senior management team, proactively suggesting tactics to improve performance References available on request * Co-ordinated news team to deliver a company-first social media campaign exceeding targets * Led on the selection of a design agency, trusted with delivering Caters' first corporate website to generate new business leads

  • 10/2014 - 08/2017

    • Attraction World Ltd
  • PR and Outreach Manager
  • Responsible for creating and implementing a PR, content and influencer strategy to deliver improved organic search rankings and higher web traffic for two e-commerce websites - and * Managed PR budget of +£75k (per annum) * Planned multiple press events which resulted in press coverage, increased web traffic and ticket sales * Collaborated with various attractions and delivered multiple PR and influencer campaigns to raise awareness of new products * Managed PR agencies, facilitating the production of linkable content and news stories to earn online coverage * Co-ordinated internal design teams to create PR campaign assets required * Seeding PR campaigns via paid social to increase reach of campaigns * Monitored Google Console and briefed in technical SEO site improvements when required * Identified content gaps and created blog content to drive relevant traffic * Created monthly and campaign reports to measure PR activity

  • 03/2014 - 10/2014

    • Greenlight Digital
  • Outreach Strategist
  • Member of the Outreach team at the UK's largest independent search agency. Responsible for developing influencer outreach strategies for all clients in order to build natural inbound links and increase rankings for target keywords. Worked across a variety of industries including insurance (Legal & General), fashion (Superdry) and lifestyle (Laura Ashley). * Managed outreach campaigns including content marketing campaigns and influencer press events References available on request * Proactively pitched campaign ideas to clients * Organised and ran creative brainstorm sessions * Generated monthly and campaign reports for clients

  • 10/2011 - 03/2014

    • Barracuda Digital
  • Senior SEO executive
  • Responsible for supporting the SEO manager to deliver SEO for a range of clients including Caravan Club, Emma Bridgewater, Richer Sounds and a range of SMEs. Promoted to Senior SEO executive in September 2012. * Delivering technical SEO documents for clients including technical audits, competitor analyses, keyword research, backlink audits and meta data writing * Developed influencer relationships and outreached content to industry specific journalists * Agency was nominated for the Best SEO Campaign and Innovation at the UK Search Awards 2014 as a direct result of my link building activity

  • 02/2011 - 09/2011

    • Business Search Local
  • Copywriter and email marketing executive
  • * Writing engaging copy for blogs and articles and websites * Using HTML and CSS to redesign the look of HTML emails