Profileimage by HaJo Konrad Lead Produktmanager | Product Owner | Projektmanager | Start-up from Berlin

Ha-Jo Konrad

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Last update: 19.03.2024

Lead Product Manager | Product Owner| Project Manager | Start-up

Graduation: Bachelor in Social Science; Business Adminstrator in Marketing Kommunikation
Hourly-/Daily rates: show
Languages: German (Native or Bilingual) | English (Full Professional)

Attachments

2024-03-19-CV-Ha-Jo-Konrad-deutsch_190324.pdf
2024-03-19-CV-Ha-Jo-Konrad-engl_190324.pdf

Skills

Sie suchen einen erfahrenen Product Owner/Manager, der ergebnisorientiert, pragmatisch und praxisorientiert ist und über Erfahrung in verschiedenen Branchen wie FMCG/CPG, Lebensmittel, Getränke, Finanzen, Energie, Pharma/Gesundheitswesen und Einzelhandel verfügt?

Dann helfe ich Ihnen gerne bei Discovery- und Innovationsprojekten oder bei der Umsetzung komplexer Softwareprojekte, einschließlich der Entwicklung mobiler Apps. Ich begleite jeden Schritt im Produkt-Lifecycle - von der  Ideenfindung und Konzeption inkl. Validierung, der Entwicklung und Umsetzung, bis hin zur Markteinführung.

Stakeholder-Management (bis hin zur C-Ebene), das Ausbalancieren von geschäftlichen und politischen Bedürfnissen und Zielen und strategisch vorausschauendes Handeln sind für mich der Schlüssel zum Erfolg.

Im Laufe meiner Karriere habe ich verschiedene Entwicklungs- und UI/UX-Teams onsite und remote geleitet und meine Fähigkeiten in agilen Methoden wie Scrum und Kanban verfeinert.

Ich stelle mich mit Leidenschaft neuen Herausforderungen, treibe Innovationen voran und führe Teams zu außergewöhnlichen Ergebnissen mit großem Nutzen.
 

Project history

02/2024 - 02/2024
Marketing Research Consultant for global players in Health Care, Pharma and FMCG
H,T,P, Concept (Marketing, PR and Design, 50-250 employees)

  • Consulting, planning, preparation of test and recruitment guides, calculation, quoting and organization as well as development of study designs
  • Conduction and moderation of national and international online and offline studies such as focus groups, interviews, eTracks (quant/qual methodology), weblogs, UI/UX studies etc., under consideration of different tasks and objectives
  • Analysis and presentation of results to the customer
  • Supervision and briefing of national and international partners
  • Workshop support (planning, organization, support of workshops)
  • Optimization, development and distribution of the company's own platform for conducting qualitative online studies.

07/2022 - 12/2023
Freelance Product Owner / Product Manager → Product Discovery and Innovation for energy providers
ALLEHERZEN, goldgas GmbH, E.ON, eprimo (Energy, water and environment, 50-250 employees)

In my recent role, I am leading the charge in high-impact innovation and discovery projects for top German energy providers such as E.ON and goldgas GmbH. My focus? Unearthing and shaping innovative product concepts that are not just smart, but also sustainable.

Here's what I've been up to:
  • Revamping user experiences and streamlining operational processes in the ever-changing energy market by masterminding a digital platform that makes things simpler and more efficient, especially in sales.
  • Actively hunting for fresh product ideas. This isn't just about staying ahead; it's about ensuring our company grows and remains a formidable player in the fast-paced energy sector.
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Key Tasks: Consulting · Product Discovery · Requirements Management · Product Innovation · Concept Creation & Validation · Agile Project Management · Product Strategy · Product Development · Wireframing · Presentation· Workshops · Team Management · Change Management · Scrum/Kanban · Customer Journeys · User Experience (UX) · Stakeholder-Management · Prozessoptimierung · Customer Insight · Knowledge Management

09/2021 - 06/2022
Freelance Product Owner / Project Manager → Digital Product Development for a leading construction company
FFW Hamburg (Internet and Information Technology, 500-1000 employees)

I've been at the forefront of developing a web-based 3D-house configurator, offering customers an immersive and realistic preview of their dream homes. This is all about elevating the customer experience to new heights!

It's been a collaborative journey, working hand-in-hand with a talented development, design, and marketing teams. Together, we've ensured a smooth execution and launch of the web-configurator, perfectly balancing technology with user needs and our business objectives.

As results, we achieved a surge in customer engagement and a significant improvement in decision-making processes. Proud to have played a key role in developing this innovative house web configurator for one of Germany's leading construction companies. Here's to making home-buying experiences more dynamic and exciting!

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Key Tasks: Consulting · Agile Project Managment · Product Strategy · Product Development · Team Management · Change Management · Scrum/Kanban · User Journeys · User Experience (UX) · Stakeholder Management · Confluence · JIRA

02/2020 - 05/2020
Freelance, Product Manager/Owner → Development of Enterprise Real-Time Budgetplanning Solution
Market Logic Software AG (Internet and Information Technology, 250-500 employees)

During this arch of my career, I led the planning, specification, and implementation of a cutting-edge budget planning tool for Fortune 500 companies like Mars-Wrigley, Unilever, Coca-Cola, etc . It was no small feature, but the result? A game-changer!

We seamlessly integrated this tool into the existing project platform. The impact? Now, teams across the globe can engage in real-time planning, tracking, and optimization of budgets for different project stages. It's all about efficiency and accuracy!

This innovation didn't just make life easier for project managers. It also significantly enhanced our financial decision-making capabilities and provided robust project budget oversight. I'm proud to say that my contribution has played a pivotal role in elevating our company's strategic financial management and overall operational efficiency.

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Key Tasks: Consulting · Agile Product & Project Managment · Product Strategy · Wireframing · Product Development · Team Management · Scrum/Kanban · User Journeys · User Stories · User Experience (UX) · Stakeholder Management · Confluence · JIRA

04/2016 - 01/2020
Senior Director Product Management for Agile Research & Budget Planning
Market Logic Software AG (Internet and Information Technology, 250-500 employees)


Developing & leading the Agile Research and Budget Management application has been a phenomenal journey! With over 40 Fortune 500 clients and 10,000 users, our team has driven incredible user engagement and platform success.

Here's a snapshot of what I've been up to:
  • Collaborated with international development teams in India and Russia to develop and execute a product vision, strategy, and roadmap. This involved a lot of juggling – prioritizing backlogs, aligning with both internal and external stakeholders, and yes, even dealing with C-level politics and interests to hit our strategic targets.
  • Conducted client and product ideation workshops, transforming complex needs into actionable product developments. This wasn't just about listening; it was about understanding and innovating.
  • From sketching out initial prototypes and mock-ups to defining user stories, I worked hand-in-hand with UX researchers, UI/UX designers, and development teams to bring our product concepts to life.
  • Managed vendor relations and integrated external research vendors and PO systems like SAP Ariba and Coupa, ensuring seamless operation and integration.
  • Proud to have spearheaded projects for major clients like Coca-Cola, Unilever, Mars, Visa, American Express, Procter & Gamble, and Shell. It's been about making a broad and impactful industry footprint.
  • By assisting our sales team in responding to RFP/RFI requests and statements of work, we've seen a significant uptick in client acquisition and retention.
  • Worked closely with product marketing teams to ensure our market alignment and brand consistency remained on point, focusing on positioning and messaging.
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Key Tasks: Negotiation skills · Customer analysis · Product strategy · Agile methods · Wireframing · Presentations · Team management · English · Figma (software) · Analytical skills · Functional requirements · User stories · User journeys · Requirements management · Kanban · Customer journeys · Quality assurance · User experience (UX) · Confluence · JIRA · Scrum · Business analysis · Stakeholder management - Product management · Agile application development · Knowledge management

03/2011 - 03/2016
Director Consulting & Product Manager Mobile Applications
Market Logic Software AG (Internet and Information Technology, 250-500 employees)

What a journey it's been! From leading a small team of three to growing an incredible consulting team of over 100 members, I've had the privilege of showcasing my leadership and organizational growth skills. 

Here's a glimpse into my world:
  • At the helm of comprehensive project management for software implementation, I've navigated everything from consulting and requirements workshops to project planning, security audits, user acceptance tests, and managing client-side communications for launch and change management.
  • Since 2014, I've been directing the development and implementation of cutting-edge mobile applications like mobile approval, mobile news, and mobile search. This involved overseeing solution design, managing development teams, client consulting, and spearheading the entire rollout process.
  • Proud to have managed projects for industry giants like Unilever, Beiersdorf, Heineken, JTI, Intel, and Vodafone. Each project has been a testament to our broad industry expertise and commitment to client engagement.
  • By supporting our sales team in responding to RFP/RFI requests and crafting detailed statements of work, we've significantly enhanced client engagement and fueled our business development efforts.

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Key Tasks: Consulting · Project Management · Negotiation · Customer Analysis · Wireframing · Presentations · Communication · Analytical Skills · Change Programs · Requirements Management · Customer Journeys · Quality Assurance · User Experience (UX) · Confluence · JIRA · Business Analysis · Stakeholder Management ·  Customer Insight · Market Analysis · Project Management · Knowledge Management

10/2005 - 04/2007
Freelance Brand Consultant
diffferent GmbH (Consumer goods and retail, 50-250 employees)

As a freelance brand consultant I worked for end customers and brands such as IKEA, Elixia and was responsible for:
  • Organization of workshops incl. planning, preparation, conduction of the workshops and documentation of results
  • Conducting and visual preparation of “vox pops” (street surveys)
  • Market and competition analyzes for client and brand strategies
  • Desk research, including preparation of presentation with key results

10/1999 - 12/2003
Communication & Design Consultant
Simon & Goetz GmbH (Marketing, PR and Design, 10-50 employees)

  • Coordination of internal processes from briefing to production
  • Communication-, as well as market and competition analyzes
  • Conception and implementation of national and international campaigns, below the line, trade marketing and direct marketing initiatives
  • Operational and strategic brand management
  • Brand consulting and development including development of positioning and design strategies for design manual or style guides
  • Desk Research (AWA, TdW, VA)
  • Preparation and execution of customer presentations

Local Availability

Open to travel worldwide
- Fully flexible - Willing to travel (internationally) - Can work 100% remotely or on-side

Other

AREAS OF EXPERTISE: - Product Management - Product Discovery & Innovation - Agile/Scrum/Kanban Methodologies - Business Analysis - BPMN 2.0 - Requirements Engineering - Strategic Planning & Execution - Digital Transformation - Mobile Application Management - System Integration - Process Improvement - C-Suite Engagement - Change Management - UX/UI Design & Prototyping Driven - Market/Consumer Research & Analysis - Cross-Functional Leadership & Collaboration - B2B SaaS - Data-Driven Decision Making TECHNICAL PROFICIENCIES: Jira | Confluence | AHA! | Miro | Figma | Adobe XD | Open.ai (ChatGPT) | Google Gemini | WordPress | Zoom | Slack | Microsoft 365 | Google Workspace
Profileimage by HaJo Konrad Lead Produktmanager | Product Owner | Projektmanager | Start-up from Berlin Lead Product Manager | Product Owner| Project Manager | Start-up
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