SIMONA NECULA available

SIMONA NECULA

Data Scientist, BI / Data Analyst, Head of Data Science, Marketing Research Manager

available
Profileimage by SIMONA NECULA Data Scientist, BI / Data Analyst, Head of Data Science, Marketing Research Manager from
  • Freelancer in
  • Graduation: not provided
  • Hourly-/Daily rates:
  • Languages: German (Elementary) | English (Full Professional) | French (Full Professional) | Romanian (Native or Bilingual) | Russian (Elementary)
  • Last update: 16.11.2020
KEYWORDS
SKILLS
algorithms, python, Data quality, Machine Learning, Excel, Exasol, Alteryx, Qlik, Docker, Jira, Data Warehouse, data mapping, Teradata, PowerDesigner, Data Science, data management, analytics, QlikView, Microsoft SQL, R, ecommerce, data analysis, SPSS, Google, SPSS Modeler, database, Linear Regression, Telecommunication, data entry, Microsoft Office, Word, PowerPoint, Outlook, SPSS (Statistics and Modeler), KXEN, Quantum, Quanvert, MySQL, Google Analytics
PROJECT HISTORY
  • 01/2019 - Present

    • Exsell
    • 10-50 employees
    • Internet and Information Technology
  • Data Scientist
  • • Development of new / improved algorithms in R and python for our customers

    • Answering sales, marketing and business strategy questions from our customers thru Data quality assessment, Predictive modeling and Machine Learning techniques

    • Developing, improving and putting into production customized models: RFM, Lead scoring, CLV, Forecasting, Attribution modeling, Churn score, Recommender model, Market basket

    • Technologies used: Excel, Exasol, Alteryx, Qlik Sense, Tableau, R, python, Docker, Jira.


  • 02/2018 - 12/2018

    • Ness Technology Romania
  • BI / Data Analyst
  • Responsibilities:
    * Working in the Morocco team, for the project that consists in implementing a new Data Warehouse
    for Societe Generale in north and sub-Saharan Africa.
    * Communicating with the client and the business, identifying and analyzing the client´s and
    business requirements, processing and implementing them;
    * Working on structured analytic concepts and development of detailed conceptual solution;
    * Design and description of data models, data transformation and data mapping;
    * Documentation of developed solutions;
    * Data assessment, preparing of inputs for the team of developers, preparing of testing scenarios
    and execution of some tests;
    * Design of reports and how to fill them with proper data;
    * Technologies used: Excel, Teradata, PowerDesigner, Jira.

  • 09/2016 - 01/2018

    • Quantum Data Science
  • Head of Data Science
  • Responsibilities:
    * Data exploring and statistical modeling;
    * Decrypting data for the business side, and decidedly "hands-on" and not just theoretical;
    * Deal with very granular data - from data management platform (DMP);
    * The ability to use analytics to drive key success metrics related to yield management and
    revenue generation;
    * Work with others to develop, refine and scale data management and analytics procedures, systems,
    workflows, best practices, and other issues;
    * Discovering new technologies;
    * Coordinate the data science team;
    * Technologies used: Excel, QlikView, Microsoft SQL, R, Python, Jira.

  • 05/2012 - 08/2016

    • eMAG
  • Marketing Research Manager in the Marketing Department
  • eMAG (the biggest ecommerce in Romania, with presence in Bulgaria, Hungary and Poland)
    Period: May 2012 - August 2016
    Position: Marketing Research Manager in the Marketing Department
    Responsibilities:
    * Coordinating the research activities of the company, proposing the best solutions for analysis
    and interpreting the data in a valuable way to increase company performance both online and
    offline;
    * Coordinating the external research studies, both quantitative and qualitative;
    * Coordinating the internal reports in terms of presentation and KPI definition;
    * Studying the buying behavior of our clients and their segmentation. Objectives: increase
    purchase frequency, increasing the number of categories sold / client, customer loyalty;
    * Studying eMAG visitor behavior. Objectives: increase conversion rate;
    * Studying the Internet user behavior in Romania and other markets targeted by eMAG in the future.
    Objectives: attracting traffic;
    * Internal and external data analysis (including retail) in an integrated manner in order to
    understand the evolution of the market.
    * Technologies used: Excel, SPSS, QlikView, Microsoft SQL, Google Analytics, Jira.

  • 05/2011 - 05/2012

    • COSMOTE ROMANIAN MOBILE TELECOMMUNICATIONS SA (TELECOMMUNICATIONS COMPANY)
  • Customer Relationship Management Analyst
  • Responsibilities:
    * Designing and developing statistical models to be used in Loyalty and Retention activities in
    order to develop customer lifetime value;
    * Designing new statistical models or enhances the existing ones with new relevant variables about
    customer's behavior;
    * Manipulating data bases in order to extract data, perform the analyses and create the
    presentation with the conclusions and recommendations;
    * Extracting information from multiple sources and consolidate results and conclusions in
    compelling presentations;
    * Technologies used: Excel, SPSS, SPSS Modeler.

  • 11/2010 - 05/2011

    • IPSOS Interactive Services (MARKET RESEARCH INSTITUTE)
  • Data Analyst
  • Responsibilities:
    * Checking the logical correlations from the questionnaire
    * Manage and analyze complex computer database
    * Data tabulation using SPSS, Quantum, Quanvert
    * Operating with different types of market studies
    * Keeping contact with the clients about all things related to the data.

  • 07/2008 - 11/2010

    • GfK ROMANIA S.R.L. (MARKET RESEARCH INSTITUTE)
  • Data Analyst Executive
  • Responsibilities:
    * Checking the logical correlations from the questionnaire
    * Manage and analyze complex computer database
    * Establish statistical sampling
    * Data tabulation using SPSS, Quantum, Quanvert
    * Advanced analysis using SPSS : Testing statistical difference, Correlation, Correspondence
    Analysis, Linear Regression
    * Operating with different types of market studies
    * Analyze studies on different markets: FMCG, Telecommunication, Finance, Durables, Retail

  • 07/2007 - 07/2008

    • IPSOS Interactive Services (MARKET RESEARCH INSTITUTE)
  • Data Analyst
  • Responsibilities:
    * Checking the logical correlations from the questionnaire;
    * Manage and analyze complex computer database;
    * Data tabulation using SPSS, Quantum, Quanvert

  • 08/2006 - 07/2007

    • Realitatea Romaneasca
  • Journalist
  • Responsibilities:
    * Taking interviews, finding subjects for the articles;
    * Writing the articles with subject from social and economic area for the daily paper

  • 12/2005 - 07/2006

    • Star Storage
  • Operator data entry
  • Responsibilities:
    * Data entering into standardized data base;
    * Attention to details

  • 02/2004 - 09/2005

    • Media Mirror
  • PR and communication assistant
  • Responsibilities:
    * Following the press appearances for our clients (political or economical public figures)

  • 10/2003 - 11/2003

    • CSOP (MARKET RESEARCH INSTITUTE)
  • interviewer

  • 02/2003 - 05/2003

    • IRSOP (MARKET RESEARCH INSTITUTE)
  • interviewer

TIME AND SPATIAL FLEXIBILITY
50% of the time
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