Rohit Kumar available

Rohit Kumar

Senior SEO Analyst

available
Profileimage by Rohit Kumar Senior SEO Analyst from
  • Freelancer in
  • Graduation: B.Tech [Computer Science]
  • Hourly-/Daily rates:
  • Languages: English (Full Professional) | Hindi (Full Professional)
  • Last update: 02.12.2019
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CV - Rohit Kumar

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SKILLS
Search Engine Marketing| Web Analytics, SEO, Facebook, LinkedIn, Twitter, social media platforms, Social Media, Quora, Google, analytics, Google Analytics, Email Marketing, email templates, database, databases, Google Search Console
PROJECT HISTORY
  • 07/2015 - 01/2017

    • VN InfoSoft
  • SEO Analyst

  • 04/2014 - 06/2015

    • Nucleus Group Companies
  • SEO Executive
  • Key Result Areas (across the tenure):

    * Analyzing and researching keywords related to client's website through keywords research tool
    * Conducting competitor analysis to identify improvements as well as increase web notability
    * Conducting regular research into industry to keep a knowledge of latest updates, search
    marketing technologies, digital trends, marketing advancements and so on
    * Planning and devising on-page optimization strategies as per website requirements
    * Formulating marketing strategies for Facebook page optimization, LinkedIn, Twitter, YouTube &
    other social media platforms with Paid & Unpaid Advertising in order to increase brand
    visibility and improve online brand positioning of the business



    SEO Key Responsibilities
    * Site Accessibility - Creating a site with easy crawl & index
    * Keyword Research/Targeting - Choosing the right keywords and employing them effectively.
    * Content Strategy - Set a plan to produce valuable, useful, relevant, share-worthy content.
    * Content Creation - Execute on creation of blog posts, evergreen content, infographics,
    interactive works, tools, etc.
    * Link Building - Investigating, tracking and acquiring link opportunities.
    * Search Verticals - Images, local, video, news, blogs, social, mobile, product, etc.
    * Community Management - Creating and participating in conversations around your brand/sector in
    positive ways to drive awareness + adoption.
    * Social Media Promotion - Employing twitter, Facebook, LinkedIn, Reddit, and Quora, to improve
    reach.
    * Local/Maps Optimization - Optimizing for placements in local search and portals, both web and
    social, plus monitoring local activity.


    SEM Key Responsibilities:
    * Build, Promote and Manage Pay per Click campaigns effectively in Google Platforms.
    * Optimizing the account campaigns to improve Quality Score, CTR, Conversion Rates and Cost per
    Acquisition as and when required.
    * Product Performance Analysis.
    * Create & Optimize Campaigns in Google.
    * Remarketing, Dynamic Remarketing campaigns
    * Dynamic Search Ads & Display Networking
    * Use of reporting and analytics tools like Google Analytics to come up with the best
    forecasting methods.
    * Regular Trend Analysis, Competitor Analysis.
    * Weekly and Monthly performance reports.


    Social Media Key Responsibilities:
    * Creating a comprehensive social media strategy to define programs that use social media
    marketing techniques to increase visibility, membership and traffic.
    * Implementing and managing social media programs experiment with new and alternative ways to
    leverage social media activities.
    * Engaging and increasing loyalty of existing customers through social media efforts.
    * Developing methods for generating awareness through social media.

    Email Marketing Key Responsibilities:
    * Ensure marketing message is conveyed clearly and delivered properly to prospects.
    * Ensure messages are sent in proper form and template.
    * Verify emails for clarity, grammar, and spelling.
    * Testing every campaigns success.
    * Develop a personalization strategy.
    * Include specific graphics, incentives, and detailed descriptions.
    * Ensure mobile-friendly email templates
    * Create database of emails for lead generation.
    * Follow up on interested respondents.
    * Purge non-deliverable email addresses and opt-outs.
    * Include persuasive 'call-to-actions' in advertisements and promotions.
    * Track and analyze direct and interactive marketing campaigns.
    * Use statistical analysis and reports to create campaigns.
    * Analyze campaign performance and suggest improvements
    * Coordinate and monitor the maintenance, integrity, and security of several databases.


    Marketing Tools:

    * SEMRush
    * Google Analytics
    * Google Search Console
    * WebCEO
    * ScreamingFrog
    * Ahrefs

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