Profileimage by andreia ruivo Marketing Consultant Startups from Berlin

andreia ruivo

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Last update: 06.09.2022

Marketing Consultant Startups

Graduation: BA Business Management
Hourly-/Daily rates: show
Languages: English (Native or Bilingual) | Italian (Native or Bilingual) | Portuguese (Native or Bilingual)

Attachments

Andreia_Ruivo_CV_2020.pdf

Skills

Salesforce, Amplitude, Tableau, MQL, chatbot, analytics, CRM, social media, ecommerce, SaaS, Mailchimp, Balsamiq, SEO

Project history

05/2018 - 01/2019
Head of Marketing
Quiqup

Series C 'Logistics as a Service' Startup with £40mn+ raised

Main tasks:

Headed the digital marketing function, developed positioning, value proposition and
messaging for Quiqup's B2B products & Driver acquisition
Transformed the marketing team at Quiqup, created and managed a team of 6 across all
marketing functions
Led the first marketing-data project to improve data accuracy, leveraging on click through and
production data to design dashboards (Salesforce, Amplitude,Tableau) shared across the business
Led tactical elements of rebrand, improving website UX and copy
Created collateral and worked closely with the design team to develop sales materials (case studies,
decks, playbook) to support sales and marketing initiatives.

Achievements:

Cut advertising spend by 50% by bringing paid media in-house, decreased B2B CPA by improving
targeting (vertical focus), optimising copy & creative
Increased inbound MQL by 20%, by automating lead scoring via the creation of a chatbot and
onboarding & retention campaigns

08/2017 - 05/2018
Senior Marketing Manager
Quiqup

Main tasks:

Created the B2C lifecycle marketing strategy, implemented on-boarding and nurturing
campaigns paid media
Managed the relationship w/ agency, led strategy for B2C, B2B and driver acquisition,
created copy and creative briefsdata analytics
Set up Quiqup's B2C and marketing stack, leading to increased marketing
productivity

02/2017 - 08/2017
Head of Marketing
Folio App

A savings' App to help users reach ?inancial well-being by automating saving towards future goals.

Main tasks:

Uncovered compelling value proposition and identified ideal user profiles
Crafted conversion optimised app copy and design mockups
Developed and implemented marketing strategies across social, paid and CRM
Launched a crowdfunding campaign via Crowdcube, briefed and managed relationships w/ PR
agency




Achievements:

Initiated a partnership w/ Behavioural Economics department (City University) led by Prof. Peter
Ayton
Created an integrated social media strategy (paid & content) increased App Installs 10/15% MoM

02/2016 - 02/2017
Marketing Manager
Divido

Series A, Consumer Finance Platform, raised $15M+

Main tasks:

Crafted and led marketing strategy and execution across CRM, email marketing, PPC, display,
paid social, content
Developed value prop, positioning statement and messaging for Divido's products
Created comprehensive autoresponder flows (drip campaigns, lead nurturing, created the email
marketing campaigns, leveraging on Divido's ecommerce platform integrations(Sendbloom)
Led and created a customer feedback collection processes via NPS (AskNicely), online reviews
(Trustpilot), in-app product feedback (Hotjar & Intercom)
Led website and product redesign projects, crafted website and app copy, created briefs and
mockups

Achievements:

Reduced CPL by 65% via ecommerce plugin focus outbound email strategy
Acquired via PPC the biggest client to date - £350k deal (ecommerce solution provider)
Automated customer service via onboarding campaigns, increased B2B2C conversion rate (OR
above 60%)

06/2015 - 01/2016
Growth Marketer
ParcelBright

ParcelBright (Exit) a parcel delivery SaaS for e-commerce businesses

Main tasks:

Set up the first CRM strategy and email campaigns ( Intercom & Mailchimp)
Tackled design and copywriting for landing pages (Balsamiq)
Conducted tech and content SEO audits (SEMrush, Moz)
Created PPC and display ads strategy, led campaign execution (copy and design) and optimisation

08/2014 - 06/2015
Digital Marketing Executive
Clarion Events


05/2013 - 08/2014
Performance Marketer
Neomobile


01/2011 - 12/2013
Digital Marketer


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