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Sally Elbassir

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Last update: 06.09.2022

Social Media and Content Manager, Writer / Blogger, Negotiator / Media Buyer

Graduation: not provided
Hourly-/Daily rates: show
Languages: Spanish (Limited professional)

Attachments

Sally Elbassir Resume .pdf

Skills

Looking for a writer and/or social media manager with a deep enthusiasm for off the beaten path travel, delicious food, and cultural experiences? Hello! I'm Sally, a digital marketing specialist creating spectacular destination marketing campaigns on Passport & Plates.

I'm out to show the world that destinations, like people, are more than just their stereotypes. Africa is more than safaris, Asia is more than temples and beaches, and North America is more than just the United States. I create outstanding travel guides, share travel hacks and tips, and write deeply personal musings, all of which are read by tens of thousands of monthly readers.

I am seeking to make new contacts within the travel industry, to inspire and be inspired, to envision the unlikely, and most importantly, to do well by doing good.

Specialties include content marketing, social media strategy, marketing and branding, writing, photography and search engine optimization. I'm also quite a fabulous cook and have a knack for finding the best restaurants in any city.

Project history

11/2015 - Present
Chief Writer and Editor
Passport & Plates (Marketing, PR and Design)

• Founder of and sole contributor to the food and travel blog passportandplates.com
• Responsibilities include: food and travel writing, photography editing, WordPress, affiliate marketing, SEO, analytics, and website and social media management
•Social media management: Facebook, Instagram, Twitter, and Pinterest

03/2016 - 09/2019
Social Media and Content Manager
Agency Other

* Strategically plan and execute B2B and B2C marketing campaigns for a variety of clients for maximum ROI
* Produce and source content to post on external social media sites (Facebook, Twitter, Instagram, Pinterest and Linkedin)
* Manage and contribute blog content that engages and communicates effectively with audiences and increases customer lifetime
value
* Maintain social media platforms and continue to create new strategies based on weekly performance reports
* Create weekly reports to track the performance of social media channels
* Clients: Deepstream VR, Health Rhythms, Ably Apparel, Madura Microfinance, Sapien Labs, Integral Care, Atlas of Caregiving,
Agency Other, CURE Pharmaceuticals, InquisitHealth, Patchwise Labs

03/2013 - 07/2015
Negotiator / Media Buyer
Zenith Media (Publicis Groupe)

* Strategically plan and buy national out of home media formats including unique creative executions and non-traditional media
* Negotiate out of home media costs and plans to provide client with measurable ROI and savings
* Purchase, negotiate, and manage broadcast media in select markets across all Zenith clients
* Engage in weekly training to keep abreast of digital media trends

06/2012 - 08/2012
Rotational Marketing Intern
McDonald's Indonesia (P.T. Rekso Nasional Food)

* Researched and developed a strategically comprehensive social media plan to improve awareness on digital outlets
* Provided detailed analysis and recommendations for various operations and marketing segments
* Collaborate with various marketing and operations teams to ensure brand alignment to global headquarters

06/2011 - 05/2012
Social Media Intern
The Walt Disney Studios

* Created new internal social media website for The Studio Recruitment team by developing design, video and textual content
* Produced and discovered content to post on external social media sites (Facebook, Twitter, YouTube and career website)
* Researched and presented social media sourcing methods to identify and attract top-tier candidates

Local Availability

Only available in these countries: USA
Currently located in Los Angeles, California but comfortable working remotely in various time zones.
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