Skills
Creator and Founder of Plataforma Design para Vida and the AF DESIGN TOTAL studio, Anderson Falcão is from Bahia, designer by descent, vocation and training. Creator, Director and Curator of the Design Salvador Week, he is Project Director at ADP - National Association of Product Designers and Communication Director at Junior Achievement Brasil - Bahia Chapter. Operates in the planning of strategic projects with innovation and design focused on development. His work reflects more than 25 years of experience, dedicated to the critical thinking of design and its potential for transformation. In recent years, it has prioritized projects that have in their essence development with positive impacts for people.
"Design in my view is Purpose, Experience and Affection". I believe in its value and, fundamentally, in what it represents. It is a transversal and multidisciplinary element that I consider to be the power to be at the center of the transformations of Brazil and the world.
"My specialties are sustainability, strategy, system change, design thinking and social innovation.
Project history
Volunteer director, responsible for the platform development, valuation, management and institutional positioning of Junior Achievement's brand.
- Communication planning and strategic management;
- Creation and coordination of institutional, promotional and incentive campaigns;
- Organization of small, medium and large events;
- Attracting and closing partnerships in projects and events;
- Coordination of lectures, seminars and training.
General director of projects and business. A position that will work with the São Paulo nucleus, developing institutional actions, actions with companies and special projects.
A great urban festival. Connected to the territory, it aims to promote the culture of design in all its transversality and links with architecture, engineering, art, urbanism, entrepreneurship and technological innovation. integrated the creative economy and the city's ecosystem. With its first edition in October 2019 and already scheduled for the next edition. www.semanadesignsalvador.com.br
The Design for Life Project, is a social initiative with the purpose of qualifying people and projects to, through design, generate positive social impact. The Project is based on 3 guiding pillars. Of which we work with Content, Actions and Intermediations between the market, civil society and governments, managed by Instituto Design para Vida, a social, non-profit institution that manages the project activities. The Design for Life project proposes a reflection on the role of design in human life and its revolutionary contribution to transforming the world. Thinking design as an agent of change for a sustainable human, cultural, economic, social and environmental development. This real element, present in contemporary society, adds value to goods and services and triggers a process of stimuli that reflects in people's health and life, connecting them through design.
Brand management and executive business strategy to develop and value brands and products with innovation and economic, social and environmental sustainability. Team coordination. Creation of new business opportunities and relationship with partners. Budget control and brand performance. Strategic planning of new products, especially for the promotion of the market, culture and entertainment.
Innovation with creative solutions is well represented in the development of expressive cases for clients such as Mendoá Chocolates, Jotagê Engenharia, Bahiatursa, TV Aratu / SBT, Odebrecht, CEA - Angolan Engineering Company, Bahiagás, Link Eventos, UFBA - Universidade Federal da Bahia, Minc - Ministry of Culture / Government of Brazil, Iphan, among others. Among the last projects developed, I had the honor of taking Brazilian design to Rio + 20 with a project developed for IBAM - Brazilian Institute of Municipal Administration / IDB, the development and planning of image and marketing of the artist Adelmário Coelho during the year 2013 and, for the South Africa Cup, through the Management and Development of the “Expresso Brasil na Copa” Project of the Ministry of Culture of Brazil, “Lavagem da Madeleine” in Paris and “Lavagem da Rua 46” in New York, in addition to represent Brazil with projects in countries like Angola, Portugal, Sweden, France and the United States.
Development of brand management and management and strategic design. New businesses, with the purpose of promoting the construction of new brands and / or consolidating existing brands. In addition to addressing and inserting players to create new segments and products.
Responsible for platform development, brand valuation and management and institutional and socio-cultural positioning of CAIB's image. CAIB, better known as the International Affairs Council of Brazil, is a new institution that is receiving the attention of the Brazilian media, government officials, business men and women, educational institutions and non- profit organizations.
Development and creation of communication, editorial, packaging, building and commercial signage, creation of special projects for promotional campaigns and POS and visual identity.
Coordination, creation and development of communication, editorial, packaging, signage and setting projects, development of special projects for promotional campaigns and POS, corporate identities, total design, coordination of the production team and management of production processes.