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Profileimage by Jude Temianka Strategy Director from Berlin

Jude Temianka

Berlin
not available until 12/31/2024

Last update: 01.04.2024

Strategy Director

Company: Self-employed
Graduation: University of the Arts, London
Hourly-/Daily rates: show
Languages: German (Elementary) | English (Native or Bilingual) | French (Elementary)

Keywords

Skills

SKILLS: 
Design Thinking & Innovation, Opportunity Assessment & Venture Design, Concept Development & Proposition Testing, Consumer Research & Data Analysis, Brand &, Service Strategy, Conversational Design & UX Copy, Information architecture, Responsive & Native Design, Design Operations, Design Systems & Tooling, Workshops,, Sprint & Process Design, Lean & Agile Development, Team Building & Design Leadership, Roadmapping, Planning & Project Management, Organisational Design & Recruitment

TOOLS: 
Adobe Suite, Sketch, Figma, InVision, Zeplin, Canva, Hotjar, UX Cam, Appsee, Mixpanel, UserTesting, Slack, Google/Apple Suite, MS Office, Jira, Trello, Asana

PROFESSIONAL EXPERIENCE:
Art Direction, Brand Design, Product Design, Service Design, Design Managment, Design Operations, Business Development, Strategy, Pitching, Fund Raising, Consultancy.

TEACHING:
Career Foundry (UX & UI Coach). 2020-Present
Solidartsy (Business Development Coach). 2020-Present
InVision Design Leadership Forum (Management Coach). 2018 - Present 
Rainmaking IO, Accelerator (Service Development Coach). 2015 - 2017 
Food Foundry (Brand Development Coach). 2013 - 2017

Project history

02/2020 - Present
Strategy Director
Accenture (Other, >10.000 employees)
Clients:
Accenture (from 2021- now)
Edenspiekermann, Design Sprint Academy, Masawa Impact Fund, Career Foundry, LearnKey E-Learning, Toptal. 
  • Map and analyse customer journeys (B2C and B2B).
  • Run vision, value proposition and channel mapping workshops.
  • Conduct market and consumer research, synthesise and present insights.
  • Craft customer segmentation and omnichannnel experience strategies for digital products (B2C & B2B website and apps ). 
  • Create user/feature stories to support multidisciplinary teams with design development, implementation and rollout.
  • Design and cost project plans and new business proposals
  • Design new business models 
  • Create partnership innovation prograns
  • Lead client engagements
  • Pitching
08/2019 - 02/2020
Senior Product Design Lead
N26 Bank (Banks and financial services, 1000-5000 employees)
Strategically advise and manage the global product design team (growth, engagement, payments and customer support), along  with design operations and UX copy.

Additional duties:
  • Ensure creative output adheres to N26 values ​​and UX best practices.
  • Work with product and marketing teams to craft archetypes and engagement strategies.
  • Teach design thinking methodologies to optimize product collaboration and practice maturity.
  • Audit product development processes and create work guidelines to streamline design efficiency.
  • Standardize recruitment, onboarding and career development processes across offices.
  • Write job specifications, interview guidelines and challenges for a variety of product disciplines.
  • Develop reporting branches and coach leads while maintaining a flat hierarchy culture.
  • Design career maps, set goals, drive employee retention and performance.

Additional Achievements:
  • Recruited 11 product designers within 6 months (increasing headcount from 9 to 20 designers).
10/2018 - 08/2019
Head of Brand & Design
AirHelp.com (Insurance, 1000-5000 employees)
Management of product design, UX research, UX copy and brand design teams.

Additional duties:
  • Ensure creative output is cohesive and adheres to specified brand and product experience benchmarks.
  • Construct guidelines and value systems for critiquing design output.
  • Craft and pilot design thinking programs, increase practice maturity and reduce operational drain.
  • Introduce and teach qualitative research, user testing and conversational design practices.
  • Create more universal and collaborative ways of working by consolidating tool usage across departments.
  • Build design community, establish craft networks and promote an open feedback culture.
  • Design service blueprints and journey maps. Investigate pains, bottlenecks and recommend CX improvements.
  • Create global and local persona's for new, established and emerging markets.
  • Create brand and product experience strategies including channel research and testing plans.
  • Optimize drive through and support communications, triggered and push. 
  • Collaborate with copy teams to produce messaging hierarchies, tone and localization guidelines
  • Collaborate with business intelligence teams to identify and validate growth opportunities.
  • Run and facilitate alignment, vision and ideation workshops with product and brand teams.
  • Produce creative briefings, forecast costs, resource, technical dependancies and service impact. Roadmap and plan deliverables for internal and external execution.
  • Pitch and report project progress to C-Level and board members.
  • Partner with C-Level to create organizational and departmental OKRs.
  • Assist CPO and CMO with the creation and roll out of departmental growth strategies.
  • Recruit and onboard new design team members. Manage and evaluate performance.
  • Work with employer branding teams to increase employee satisfaction levels.
  • Advocate organization at industry events and meet-ups.
  • Assist CPO and CMO with bi-annual progress reporting.

Additional achievements:
  • Scaled design team from 7-22 employees within 9 months (Freelance and perm).
  • Increased employee satisfaction rate by 30% within 6 months.
  • Increased click-through performance of re-engagement emails by 200% within 6 months.
  • Designed loyalty scheme for customers, influencers and partners in collaboration with Business Intelligence.
01/2013 - 08/2019
Managing Director & Founder
Cradle (Marketing, PR and Design, < 10 employees)
Branding and service design studio operating in London and Berlin. Serving both agencies and brands.

Clients: McCann, Saatchi & Saatchi, Wednesday, Spring Creative, Martin Agency, The Partners, Brave New World, Creative Cherry, Fluxx,
Independents United, Unilever, Vertu, Jaguar Land Rover, Hilton, Mr & Mrs Smith, Sky, Discovery Channel, Halfords Media, Gucci, Target, Lindex,
Este Lauder, Agent Provocateur, Ghubar Magazine, Diageo, Press, Union Hand-Roasted Coffee ...
07/2016 - 09/2018
VP Design
gebraucht.de (Consumer goods and retail, 10-50 employees)
End-to-end service design and leadership of a used goods marketplace (DACH).

Additional duties:
  • Market research, opportunity assessment and venture design.
  • Concept validation, persona design and feature definition.
  • Feature prioritization, MVP design, user testing and feasibility checks.
  • Roadmapping, delivery and deployment of an omnichannel responsive website, 2 native apps and brand identity.
  • Concept and implementation of brand, channel and service strategies.
  • Design organizational structures to facilitate agile and data-driven working practices.
  • Build and manage design and research team of 6. Delegate work, conduct 1: 1's and quarterly appraisals.
  • Gather consumer feedback and performance insights, analyze and iteratively improve marketplace experience.
  • Produce 360 ​​multi-channel brand and affiliate marketing campaigns (CRM, SoMe, OOH and TV).
  • Art direct photo shoots, produce seasonal marketing assets for on and offline promotional activities.

Additional Achievements:
  • 30,000 iOS App downloads within the first 14 days of launch.
  • 3 million marketplace users within 24 months of launch.
  • Pitched VC's and helped raise 6 million euros of funding within 18 months.
09/2014 - 02/2015
Creative Head
Asos.com (Consumer goods and retail, 5000-10.000 employees)
Leadership of global men and womenswear web teams consisting of over 35+ UX / UI Designers and Art Directors. Contributed to and oversaw 360 brand and partnership campaigns, new product and re-engagement initiatives. Evaluated departmental efficiency and designed new organizational structures to optimize creative production.
08/2011 - 12/2012
Design Manager
Aubin & Wills (Jack Wills Group) (Consumer goods and retail, 1000-5000 employees)
Manage multidisciplinary design team (Avg. 5 designers, 13 at peak), responsible for producing on and offline marketing collateral  for websites and email campaigns. Art direct photoshoots, design catalogs, apparel graphics, packaging and signage for retail stores and outlets.
01/2009 - 08/2011
Senior Designer
ESI Media (Media and Publishers, 5000-10.000 employees)
Part of the creative solutions team, I pitched and designed online, offline and experiential marketing campaigns for ESI Media and affiliate partnerships. Clients include but are not limited to:

Unilever, Sony, Canon, Samsung, Nespresso, Disney, Virgin, Tablet Hotels, BA, Easy Jet, British Airways, TFL, HSBC, Barclays
Bank, Teenage Cancer Trust, Tate, Southbank Centre, English National Opera, O2 Arena, ODEON, Flora, Ticketmaster, Cirque du
Soleil, London Zoo, British Fashion Council, Swarovski, Selfridges, Burberry, Chanel, L'Oréal, Este Lauder, Treatwell, GAP, Adidas,
Starbucks, Whole Foods.
06/2008 - 12/2008
Digital Designer
Self-employed (Consumer goods and retail, < 10 employees)
Art direction, landing page and email design.

Clients: Net A Porter, Selfridges, Harvey Nichols, Matches Fashion, O So You
01/2008 - 06/2008
Digital Designer
Saatchi+Saatchi (1000-5000 employees)
Myfaveshop.com Affiliate Shopping Venture:
Landing page, brand and presentation design for a social messaging and affiliate shopping network.
06/2004 - 12/2007
Trend Forecaster
Self-employed (Consumer goods and retail, < 10 employees)

Market research and seasonal consumer trend analysis.

Clients: Marks & Spencer, Dewhirst, WGSN, Studio M, Promostyl

Local Availability

Open to travel worldwide
I currently work remote from Germany.
Profileimage by Jude Temianka Strategy Director from Berlin Strategy Director
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