Profileimage by Anonymous profile, Senior C & D Level Interim Manager, Project Manager and Business Consultant

Last update: 10.08.2020

Senior C & D Level Interim Manager, Project Manager and Business Consultant

Graduation: Diploma Industrial Engineering / Master of Business Administration
Hourly-/Daily rates: show
net - excl. travel expenses
Languages: German (Native or Bilingual) | English (Full Professional)


CRM UI digitization Interim Manager Interim Managem Interim Management Business Transformation und Turnaround Projekte director head of online marketing Multi-Channel Management Customer Experience Strategy Interim leadership Project Manager Project & Program Management Change Change & Performance Management Change Management Stakeholder-Management Stakeholder management


Lars Koster CV on a page.pdf


- More than 20 years experience across banking / payment industry, telecommunications and IT
- Broad cross-cultural experience, through international leadership and project roles
- Proven Track Record as Interim Manager in various roles (Product Management, Business Transformation, Customer Experience, Digitization, Multi-Channel Management, Technologie)
- Consulting skills: C-Level interaction, Cross Functional Project & Program Management, Digital Transformation, Business Transformation, CRM / Customer Journey / Customer Experience, Multi-Channel Management, Product Management / Marketing

Project history

01/2020 - 08/2020
Senior Management Consulting and Interim Management

09/2016 - 08/2019
Director Multi-Channel / Customer Relationship Management
o Set-up of newly founded CRM unit
o CRM Strategy Definition and introduction of Digital Omni-Channel Campaigning, incl. required IT
infrastructure and data driven decisioning (right offer, right channel, right time), Next Best Offer
o Responsibility to achieve Existing Customer KPIs (PBT, Loyalty, NPS)
o Continuation of responsibility for change / digitization program with launch of first wave in
August 2019.

03/2015 - 08/2016
Director Customer Experience & Digital Transformation
o Responsible for all digital customer channels (Online Banking, Mobile Banking App, Digital
Application, Website and Landing Pages)
o Customer Journey Design & Management focusing communication, UX and UI on customer
experience, satisfaction and development
o Set-up and lead of biggest change / digitization program (120 FTE, €17m):
- Exchange of Online & Mobile Banking with focus on digital servicing and customer
- Introduction of new CRM System with creation of single customer view
- Move to cloud based infrastructure

02/2009 - 02/2015
CEO / Interim Manager
Köster Consulting
Various roles e.g.:
  • Optimization of Hardware Services Unit through organizational and process redesign
  • COO Interim Manager (270 FTE) for Consumer Telecommunications Unit
  • Interim Manager in the areas Product Management and Customer Development
  • Project stream leadership in worldwide blue chip restructuring project (107 countries) together with goetzpartners 

01/1997 - 01/2009
Chief Marketing Officer
VODAFONE; Vodafone Top 150 Leadership Team Worldwide
o Responsibility for the full Marketing Mix with yearly revenues of €1,5b and €43m marketing
- Definition of the company strategy
- Development and execution of propositions
- New Product development
- Customer Value Management
- Brand and Customer Experience

08/2005 - 07/2007
Director Regional Network and Operation
o Responsibility for Network Planning (GSM, UMTS, HSPDA), Site Acquisition, Construction and
Management, Network Operation, Quality and Optimization with a yearly budget of €75m.
o Restructuring of the Network and Operations area in terms of organizational structure, processes,
interfaces towards other regions / headquarter and staffing. Reduction of staff from 206 to 120.

04/2004 - 07/2005
Head of Customer Marketing Business
o Responsibility for customer base marketing for all business segments across the customer

Global Leadership Program Assignments (11/2001-3/2004) - Program limited to 14 people
worldwide / year for International and Cross functional Leadership
o Responsibility for the overall co-ordination of the development, implementation and launch of
the first globally developed business products across 13 Vodafone Networks (Düsseldorf)
o Responsibility for capturing the product roadmaps of Vodafone Pacific and connecting them with
the Global Products innovation unit (Australia, New Zealand)
o Line Management responsibility for the Business Products Voice Unit (Madrid)

04/1997 - 10/2001
Head of Product Marketing Voice & Messaging
o Responsibility for product development, launch and lifecycle management for all Voice &
Messaging Products

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