Founder
WorkByShan
(Marketing, PR and Design, < 10 employees)
Keywords
Skills
Hello my name is William Shanahan. I am a digital marketing manager and creative consultant. I have over 10+ years’ experience specialising in digital development and activation of youth culture in the music, film, lifestyle and technology industries. My goal is to remain ahead of the curve for new and innovative technology.
As a creative first and foremost, I am passionate about building brands and culture. I am adept at creating unique ideas that resonate and identify with other innovative and pioneering trends within the online space. As a result of this, I have been fortunate to work for brands like Converse, Puma and Reebok creating clothing collaborations with A-list artists to launching new and exciting initiatives that challenge the tired charity sector.
As a creative first and foremost, I am passionate about building brands and culture. I am adept at creating unique ideas that resonate and identify with other innovative and pioneering trends within the online space. As a result of this, I have been fortunate to work for brands like Converse, Puma and Reebok creating clothing collaborations with A-list artists to launching new and exciting initiatives that challenge the tired charity sector.
Project history
08/2018
-
Present
An independent consultant specialising in digital campaign marketing, content creation, brand development and brand strategy in the Music, Film and Tech industries. Recent work includes art direction for a Manchester based rock band, brand design for an emerging singer-songwriter in London and marketing consultant for Reebok and Converse. My consulting role included but was not limited to:
- Digital marketing and campaign strategist
- Brand development and brand strategy
- Production manager for all digital and physical products
- Comms manager for internal and external teams
- Light design management using Adobe Creative Cloud
- Content design management
- SEO & PPC Media marketing management
- Social Media Marketing Management
01/2017
-
12/2018
Brand Director
Ocean Generation
(Other, < 10 employees)
Supported by UNOPS, Ocean Generation is a global charity raising awareness about the impact of pollutants
and rising sea levels affecting Small Independent Developing States. As a key member on the funding panel that
supports new oceanic innovations and promote the charity internationally.
⁃ Head of brand direction and development
⁃ Brand partnership supervisor
⁃ Creative lead on all marketing campaigns
⁃ Campaign strategist for in-house marketing team
⁃ Content commissioner and producer (short films, documentaries, online content)
and rising sea levels affecting Small Independent Developing States. As a key member on the funding panel that
supports new oceanic innovations and promote the charity internationally.
⁃ Head of brand direction and development
⁃ Brand partnership supervisor
⁃ Creative lead on all marketing campaigns
⁃ Campaign strategist for in-house marketing team
⁃ Content commissioner and producer (short films, documentaries, online content)
01/2015
-
12/2018
Co-Founder / CMO
EZH
(Media and Publishers, < 10 employees)
An award nominated platform featuring a #1 Mixcloud podcast, exclusive interviews, editorial and live events.
EZH represented and promoted a new wave of British and international Jazz acts, establishing the brand as a
cultural fulcrum and taste making platform. Notable achievements include hosting the first SXSW Jazz
showcase in 2016 and a sold out show at The Great Escape 2017 as well as earning a nomination for 'Best Live
Event' at Jazz FM awards 2017 for our 'ChicagoXLondon' show.
EZH represented and promoted a new wave of British and international Jazz acts, establishing the brand as a
cultural fulcrum and taste making platform. Notable achievements include hosting the first SXSW Jazz
showcase in 2016 and a sold out show at The Great Escape 2017 as well as earning a nomination for 'Best Live
Event' at Jazz FM awards 2017 for our 'ChicagoXLondon' show.
01/2014
-
12/2015
Record Label Manager
Disrupt Records
(Media and Publishers, 10-50 employees)
Label manager and assistant A&R. Head of an eclectic artist roster. Sister company to youth marketing agency,
Disrupt. Campaign leader for the Ghetts #RWAC app. The app generated 10,000+ downloads prior to the album
'Rebel With A Cause' release, contributing to a #23 position in the official album charts.
⁃ Senior marketing manager and campaign coordinator
⁃ Account coordinator with partner platforms including GRM Daily, SBTV and others
⁃ Product manager for physical and digital releases
⁃ Producer manager for photoshoot and music videos
⁃ Production lead for all promotional content
Disrupt. Campaign leader for the Ghetts #RWAC app. The app generated 10,000+ downloads prior to the album
'Rebel With A Cause' release, contributing to a #23 position in the official album charts.
⁃ Senior marketing manager and campaign coordinator
⁃ Account coordinator with partner platforms including GRM Daily, SBTV and others
⁃ Product manager for physical and digital releases
⁃ Producer manager for photoshoot and music videos
⁃ Production lead for all promotional content
01/2013
-
01/2014
Account Manager
The BiG! Agency
(Marketing, PR and Design, < 10 employees)
Account manager, responsible for Strongbow and Jagermeister accounts. Focused on campaign management
and activation across multimedia platforms. Assistant account manager for BBC Asian Network, IMG and
American Freshman. Developed new marketing strategies for product releases and account data management.
⁃ Main Account Management for Strongbow and Jagermeister in the UK
⁃ Activation manager on social and online campaigns
⁃ Responsible for all branding and style guidelines with partnered brands and external teams
and activation across multimedia platforms. Assistant account manager for BBC Asian Network, IMG and
American Freshman. Developed new marketing strategies for product releases and account data management.
⁃ Main Account Management for Strongbow and Jagermeister in the UK
⁃ Activation manager on social and online campaigns
⁃ Responsible for all branding and style guidelines with partnered brands and external teams
Local Availability
Only available in these countries:
United Kingdom
Currently working remotely but flexible.
Other
If you have any questions or concerns please feel free to get in touch. I'm happy to answer any questions.
