Profileimage by Martijn Imrich Experienced Data Architect and Product Owner Analytics from Amsterdam

Martijn Imrich

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Last update: 06.09.2022

Experienced Data Architect and Product Owner Analytics

Company: New Oil BV
Graduation: MBA Information Systems
Hourly-/Daily rates: show
Languages: German (Limited professional) | English (Full Professional) | Dutch (Native or Bilingual)

Attachments

Resume_Imrich_2020Q3DI.docx

Skills

Data-Driven serial entrepreneur, ABN Amro, Data Driven, Data Integration, Azure, Data Science, Analytics, Data Management, Big Data, Data warehouse, retina, DWH, CRM, internet banking, network analysis, 4GL, Firebase, Google Cloud Platform, Dataiku, Domino Data Lab, RapidMiner, KNIME, Tableau, Alteryx, SAS Enterprise, SAS Enterprise Miner, SAS Visual Analytics, SPSS, Python, Microsoft BI, Cognos, Business Objects, QlikView, SQL, DWH architecture design and development, Data Vault, ETL, Information analysis, Systems development, SCRUM, ITIL, BiSL

Project history

09/2020 - 09/2020
Lead Business Analyst
Philips HealthTech

(Part of Accelerate!)
* Specifying KPI's and data requirements for new Enterprise Data warehouse
* Heading team of Data Modelers and Business Information Experts
* Primary point of contact for Business Process Experts and Architects

Continuous delivery at many clients
* Defining new Architectures, blending the best of BI and Analytics
* Defining and teaching new courses on BI and Analytics

09/2020 - 09/2020
Business Analyst
Genzyme

* Developing a BI Strategy/BI roadmap.
* Organizing workshops, brainstorm sessions and project initiation documents.
* Consultant to the CIO.

Results: BI roadmap adopted by the CIO.
(2009)

01/2011 - 09/2020
Business Analyst
Nutreco

* Developing a BI strategy/BI roadmap.
* Workshops for Strategy design and requirements and worldwide BI/DWH organization and
architecture.

Results: Executable BI Strategy and roadmap.
(2011)

01/2008 - 09/2020
Business Analyst
Tata Steel

* Formulating an effective BI strategy for Tata Steel NL
* Implementing the BI strategy through IM&ICT organization management and project boards.
* Designing and implementing BI organization and work processes.
* Presenting requirements workshops, selecting BI tools and architecture, defining projects and
programs.

Results: Improved internal customer satisfaction due to clear BI impact and delivery process.
Standards and guidelines for BI developers.
(2008)

03/2020 - 07/2020
Architect Data Integration
City of Amsterdam

Creating a Data Integration architecture from Ingestion to Consuming
(2020
March-July)
* Creating the Conceptual, Logical and physical (Azure) Data Integration Architecture. Working
together with Gartner Group on the methodology used.
* Positioning Data Modelling and promoting the value of Datawarehouse Automation.
* Creating the vision of a new Data Science platform for the City of Amsterdam.

01/2018 - 12/2019
Product Owner Data Integration and Access Layer (DIAL)
ABN Amro

Supporting ABN Amro Bank with Data Driven Innovation
(2018-2019)
Product Owner
* To create an agile and data driven bank, the data has to be "liberated". DIAL is the Data
Architecture that provides the data to flow from Providers to Consumers in a safe and GDPR
compliant way.
* As Product Owner I helped both the DIAL solution and the DIAL teams to mature from a start-up to
scale-up and thereby enable Analytics and Reporting within the bank.
11 months

Data Advisor * Helping ABN Amro to become a data-driven enterprise by adapting DIAL and other Data Management
capabilities, as provided by the department of Chief Architect & Data Management (CADM).
9 months

01/2018 - 12/2019
Academic Director
TIAS

* Creating business value with AI
12 days yearly

01/2014 - 01/2018
Partner
Xomnia

Supporting growth and maturity of Xomnia as Senior and Shareholding Partner
Founded Xomnia Big Data Engineering and Xomnia Training
* Kick starting BI, Data warehouse Automation and Analytics with clients
* Building data driven organizations and architectures
* Created the Data Lab practice

01/2013 - 12/2014
Product Owner
Randstad NL (Randstad, Tempo Team, Yacht)

Analytics
* Supporting market growth of Randstad NL by introducing data driven marketing and predictive
analytics.
* Invention and development of an extremely successful Sales Predictor,
* Lifting HR Analytics to the next, predictive, level
* Building a data driven organization and architecture.

Data driven Marketing
* 300% enhancement of conversion of marketing campaigns.
* Introducing an extraordinarily successful sales predictor using over six years of internal sales
history and external economic data.
* Embedding the Sales Predictor in an App used by the 1000+ salesforce of Randstad

HR Analytics
* Predicting likelihood of candidate success regarding high volume functions.
* Predicting likelihood of candidate loyalty. Selecting and steering Data Science provider to build
and tune models. This is also where I met young Xomnia.

Data Architecture and Organization
* Defining new analytical architecture and organization. Presenting to steering committee in
September to kick-off program.

01/2009 - 01/2013
Managing consultant
Centennium

Project leader
Teacher
Lead Consultant
* Translating clients' strategic ambitions into business intelligence solutions and executable
programs and projects.
* Prepare, lead and analyze brainstorm sessions.
* Develop Centennium BI expertise, propositions, consulting models and product development.
* Coaching Centennium and client teams.

01/2010 - 12/2012
Business Analyst
KAS BANK

Assignments:
(more than 3 months only)
KAS BANK
Business Analyst
* Defining BI (project) organization and competences.
* Project initiation, consulting during project execution, coaching project managers and team
leaders. Member of the project board.
* Providing support for the client with project PR and internal road shows.
* Designing and implementing BI systems management organization.

Results: Introduced a BI/DWH methodology, first project increments operational. KAS BANK teams
formed and trained. Systems transferred to new BI DWH.
(2010-2012)

01/2010 - 12/2012
Business Analyst
Delta

Project manager
* Project manager for Data warehouse development.
* Translating business ambitions into a BI organization and architecture.
* Consultant for the BI project board.
* Identifying cost reduction opportunities (target €90K per annum)
* Requirement and process workshops, selection of BI tools and architecture.

Results: Project completed on time and on budget.
(2010-2012)

01/2010 - 12/2012
Business Analyst
TomTom

* Consulting and organizing brainstorm sessions and workshops.
* Co-designing BI/DWH architecture.

Results: BI/DWH architecture updated and upgraded to current industry standards.
(2010-2012)

01/2005 - 01/2008
Managing consultant
CustomerFOCUS

Managing Consultant /
Business Analyst
* Specify and implement marketing- and sales processes
* Selection BI and CRM tooling
* Interim management

01/2005 - 01/2008
Business Analyst
Rabobank NL

Virtual Marketing
* Analyzing marketing opportunities through website and internet banking usage.
* Presenting workshops with marketing- and supporting departments.
* Designing targets and implementation plans.

Results: Opportunities identified, implementation plans adopted and executed by the client.
5 months
(2008)

01/2006 - 12/2007
Program Manager multi-channel strategy
ING Retail

* Developing a multi-channel CRM strategy for three ING labels (Postbank, ING Bank, RVS)
* Translating multi-channel strategy into CRM architecture.
* Defining processes and functionality.
* Initiate and execute program. Reporting to project board.

Results: Alignment of multi-channel strategy and CRM systems, sound architecture.
10 months
(2006-2007)

01/2005 - 12/2007
Business Analyst
CRM

* Developing new methodology for new Marketing Data Marts specification and requirements analysis.
* Data Mart designs and implementation project kick off

Results: Data Mart design. Developed and implemented by the client.
5 months
(2007)

01/2005 - 01/2006
Business Analyst
Atradius

CRM
* Provided strategy development sessions,
* Design of processes, analysis of requirements, tool selection.
* Formulating a CRM business case for worldwide marketing organization.

Results: Introduced effective CRM strategy and systems.
12 months
(2005-2006)

01/2004 - 01/2005
Information Manager
KLPD

* Supervisor of all ICT related projects for the Service International Networks.
* Formulating annual information plans, including implementation impact and financial consequences.
* Providing advice on text- and network analysis to discover criminal networks

Results: Implemented system so Dutch public prosecution service now collaborate electronically with
International Police Network of the Netherlands
20 months

01/2001 - 12/2003
Manager Business Development and Strategy
Nuon ICT

Member of the Management Team
* Strategy consultant for Nuon ICT. Translating strategy to KPI's.
* Development of the Nuon ICT business plan. €40 million investment budget requested of and granted
by the board of directors.
* Improving awareness of the strategic necessity of ICT throughout business units and holding.
* Collaborating with Nuon's Account Management and BI consultants to initiate ICT innovations and
development.

Results: Increased ICT value and awareness. Implemented various innovations and developments,
including new CRM initiative for retail market.
25 months
(2001-2003)

01/1998 - 01/2001
CRM Consultant
KPN Telecom

* Implementation manager ICT for the €18 million CRM program "Gold Rush". Defining and managing ICT
projects.
* CRM consultant to KPN Business Unit Vast (Landlines) and KPN board of directors.
* Lead architect for CRM information systems. Tool and supplier selection.

Results: CRM program successfully implemented.
17 months
(2000-2001)

01/1998 - 12/2000
Implementation manager
KPN Mobile

KPN Mobile
* Identifying and implementing necessary changes in organization, processes and/or systems.
* Intakes with product developers/marketing, impact analysis.
* Project planning, managing 8 parallel projects with 25 FTE.
* Account management for support and supply chain. Managing customer and supplier SLA's.
Reorganizing the ICT support organization.

Results: Various successful implementations in the mobile market including sms prepaid
17 months
(1998-2000)

01/1993 - 01/1998
4GL Developer
Ideta B.V.; ICT-Consultant

* Consultant to the Ideta Management Team and KBB
* Tool selection, designing ICT architecture and organizational changes. ICT-watcher. Initiating
ICT innovations for KBB.
* Performing information analysis, team development lead.
60 months




Tooling and methodology

App Development Flutter and Dart. Backend Firebase. Google Cloud Platform

Data Science Platforms: Dataiku, Domino Data Lab, RapidMiner, KNIME

Analytics: Tableau, Alteryx, SAS Enterprise Guide, SAS Enterprise Miner, SAS Visual Analytics, SPSS, Python
(basics), R (basics).

Local Availability

Only available in these countries: Netherlands
Profileimage by Martijn Imrich Experienced Data Architect and Product Owner Analytics from Amsterdam Experienced Data Architect and Product Owner Analytics
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